Award winning copywriter focused on career growth opportunities in SEO/SEM in digital content and ecommerce. Copy development should be the focus on topics with which I may or may not initially be familiar.
KAREN L. GLOVER 973.206.1108 or 917.881.7336 email@example.comPortfolio: http://www.mediabistro.com/karenglover or http://www.linkedin.com/in/karengloverAward winning copywriter focused on career growth opportunities in SEO/SEM in digital content and ecommerce.Copy development should be the focus on topics with which I may or may not initially be familiar.SKILLS Copywriting- strategy & concept development/Search Engine Optimization (SEO)/long & short formats AMA, Compliance and Regulatory training for Pharmaceutical Search Engine Marketing (Twitter, Facebook, YouTube) Presentation and proposal strategies and development Web Coordinator - Vignette CMS tool for digital production, QA and QC Understanding of SEO and other elements of online marketing: user experience, information architecture, and content management systems Public relations strategy development and execution Recruitment advertising Ability to quickly learn unfamiliar, potentially complex topics and subsequently generate content that is interesting, intelligent, and accessible Editing/Proofreading (w/symbols) Ad copy for print, audio and promotional content Proficient in CMS Tools, Vocus, Lexis Nexis, ProfNet, Media Map, PR Newswire, Bacons, Luce, Highbeam, VMS Business/Proposal writing, IBM, MAC, Microsoft Word/Office 2000, MS Small Business, PowerPoint, Publisher, Excel, Visio, Photoshop, InDesign, Internet, Outlook, Word Perfect, Lotus Notes, E-mail Home Office Includes: Windows 7, Fax, Printer, High-Speed Internet, Scanner and Telephone.CONSULTING & PROJECT EXPERIENCECommunications Contractor/Project Work 2007 – PresentShort term Copy Writing contracts Telecommute/Virtual SS+K – proof reading presentations Multiconnect/CitiFinancial –promotional Medco – proofread physician sales letter strategies for Citifinancial campaign Sharp Decisions – edited proposal Fundtek - newsletter KnackTek – sales letter UPA – sales letter Verizon – SEO ad copy, keywords, meta tags Egami – Scripted video ‘09 Red Plum – SEO Ad Copy for Handy Man, Johnson Publishing – program narrative RebathMRM Worldwide Oct. – Nov. 2010 Copyediting, proofreading and quality control of SEO web content, presentations, proposals, and promotional copy, using style guidelines (MLA, AP, Chicago, NYT, etc.) Pharma (B2B, DTC): Bristol Myers-Squibb, Sunovion, sanofi aventis, AstraZeneca
Realogy Sept. 2010 Social media and web content development for Facebook and Twitter, to implement strategies and programs designed to promote ongoing engagement of our customers, associates and the general publicU.S. 2010 Census/GlobalHue Feb. – March 2010 Develop SEO-friendly content that includes strategic key-phrase placement within compelling marketing copy and maximizes opportunities for indexing, ranking, click-throughs, & conversion Project management-Basecamp.com system to adhere to rigid deadlines in team collaborations Collaborate with creative team to develop client friendly concepts and campaigns Ability to infuse creative PR elements into existing and planned advertising and marketing campaigns for internal and external audiences.Verizon – December - January 2009 – 2010 Web content writer utilizing SEO key words and meta tagsThe College Board Nov. 2009 – Dec. 2009 Incorporate copy into Vignette Content Management System and collaborated with IT team on HTML, Digital Production, QA & QC Exposure to user interface development process, including sitemaps, wireframes, and other architectural documentsPalisades Insurance April –October 2009 Copy writing newsletters, brochures, and web content. Content editor transforming old website into new format using Vignette CMS, HTML methodsVillage of Arts & Sciences June – October 2008 Copy writer of marketing collateral including brochures, newsletters and flyers for arts organizationFiore & Associates March – April 2008* Developed public relations content for press releases, on sheets, media alerts and queriesJ.Walter Thompson [JWTEC] May 2007 – September 2007 Concept writer for banner and print ads, recruitment ads for various industriesTime Warner [ESSENCE magazine Feb.- April 2007] Article writer, website content, advertorials, sell sheets, brochures, bios, product descriptionsJohnson Publishing Company (Outstanding Women of Marketing & Communications) April 2007 Scripted live event narrative and video presentationEGAMI Scripted video narrative HennesseySingleSource Consulting (clients: Starbucks, SONY, EarthSearch Communications) 3/2001- 2004 Copywriter for website content, collateral materials and press releases Concept and strategy development in event marketing, public relations and marketing communications planning Presentation writer for all proposals, grants, RFPs
PR Writer/Promotions SupervisorUniworld Group 2005 – 2006 Generated pharmaceutical B2B, DTC, key opinion leaders and physician communications and events to promote asthma, mental health and breast cancer drugs. Strategized public relations and promotional plans for consumer products including fast food and pharmaceuticals, to encourage brand awareness, education, trial and loyalty Provided post program analytics, lessons learned and implications Familiar with pharmaceutical Referencing and Annotating – FDA compliance & regulations, AMA Style Provide backup to marketing team in planning and execution of program & publication writing requestsSenior Account ExecutiveChisholm Mingo Group/TBWA Chiat Day 2002 – 2003 Managed Kmart $8 million multicultural media/PR/advertising campaign in conjunction with TBWA/Chiat/ Day agency. Teamed with creative group that developed copy and promotion strategy for the highly acclaimed Joe Boxer virtual campaign and Martha Stewart print and TV campaign Executed media sponsorship programs with ABC Radios Tom Joyner (Fantastic Voyage Cruise- Kmart was main-stage sponsor) and Doug Banks (Jam Sessions- a multi city r&b/rap tour) Collaborated on winning $300 million Nextel pitch with TBWA/Chiat/DayDirector of Special Projects/Event PlanningUniworld Group, Inc. 4/2000 - 2/2001 Tactical execution of special event promotions and sponsorships for UniWorld advertising clients including Motorola; Microsoft; Glaxo Wellcome; Home Depot; Pepsi Co.; Burger King Developed strategies for HIV Aids outreach and prevention program to homeless and former inmate populationsManaging Assistant – Office of the PresidentACG Communications 2/1999-4/2000 Generated original copy; edited proposals and client presentations; designed layouts; graphics; photo selects; desktop publishing (QuarkXpress, Adobe PhotoShop, MS Publisher, etc.); proofreading; budgeting; supervision of vendors Wrote and produced reports, bios, memos, calendars, sell sheets, proposals, press releases, newsletters, invitations, and website copy Ghostwriter on articles/columns/speeches for CEO Employee engagement activities that improved communication up, down, and across the organizationCopywriter/Editor (Consultant)American Express via Advantage Staffing 6/1997- 9/1998 Wrote, edited and proofread product and brand descriptions, advertising and promotion copy for retail (food/clothing/liquor), travel, luxury, epicure, publishing and auto rental clients Conducted fact checks, legal clearance & compliance on tightEDUCATION • M.C., Internet Marketing – 2/2011. University of San Francisco, California (online), • M.A. Corporate & Organizational Communications. (Thesis: Corporate Sponsorship) - Fairleigh Dickinson University, Madison, NJ - Achievements: Graduate Fellowship Recipient, 1991 • B.F.A. Fashion Merchandising & Retail Management Minor: Marketing. Pratt Institute, Brooklyn, NY
AWARDUS Census: Mediaweek’s Best Multicultural Campaign and Best Branded Content