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Karen Glover 2012 V2 Resume2


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Award winning copywriter focused on career growth opportunities in SEO/SEM in digital content and ecommerce. Copy development should be the focus on topics with which I may or may not initially be familiar.

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Karen Glover 2012 V2 Resume2

  1. 1. KAREN L. GLOVER 973.206.1108 or 917.881.7336 catchphrasecopywriter@gmail.comPortfolio: or winning copywriter focused on career growth opportunities in SEO/SEM in digital content and ecommerce.Copy development should be the focus on topics with which I may or may not initially be familiar.SKILLS  Copywriting- strategy & concept development/Search Engine Optimization (SEO)/long & short formats  AMA, Compliance and Regulatory training for Pharmaceutical  Search Engine Marketing (Twitter, Facebook, YouTube)  Presentation and proposal strategies and development  Web Coordinator - Vignette CMS tool for digital production, QA and QC  Understanding of SEO and other elements of online marketing: user experience, information architecture, and content management systems  Public relations strategy development and execution  Recruitment advertising  Ability to quickly learn unfamiliar, potentially complex topics and subsequently generate content that is interesting, intelligent, and accessible  Editing/Proofreading (w/symbols)  Ad copy for print, audio and promotional content  Proficient in CMS Tools, Vocus, Lexis Nexis, ProfNet, Media Map, PR Newswire, Bacons, Luce, Highbeam, VMS Business/Proposal writing, IBM, MAC, Microsoft Word/Office 2000, MS Small Business, PowerPoint, Publisher, Excel, Visio, Photoshop, InDesign, Internet, Outlook, Word Perfect, Lotus Notes, E-mail  Home Office Includes: Windows 7, Fax, Printer, High-Speed Internet, Scanner and Telephone.CONSULTING & PROJECT EXPERIENCECommunications Contractor/Project Work 2007 – PresentShort term Copy Writing contracts Telecommute/Virtual  SS+K – proof reading presentations  Multiconnect/CitiFinancial –promotional  Medco – proofread physician sales letter strategies for Citifinancial campaign  Sharp Decisions – edited proposal  Fundtek - newsletter  KnackTek – sales letter  UPA – sales letter  Verizon – SEO ad copy, keywords, meta tags  Egami – Scripted video ‘09  Red Plum – SEO Ad Copy for Handy Man,  Johnson Publishing – program narrative RebathMRM Worldwide Oct. – Nov. 2010  Copyediting, proofreading and quality control of SEO web content, presentations, proposals, and promotional copy, using style guidelines (MLA, AP, Chicago, NYT, etc.)  Pharma (B2B, DTC): Bristol Myers-Squibb, Sunovion, sanofi aventis, AstraZeneca
  2. 2. Realogy Sept. 2010  Social media and web content development for Facebook and Twitter, to implement strategies and programs designed to promote ongoing engagement of our customers, associates and the general publicU.S. 2010 Census/GlobalHue Feb. – March 2010  Develop SEO-friendly content that includes strategic key-phrase placement within compelling marketing copy and maximizes opportunities for indexing, ranking, click-throughs, & conversion  Project system to adhere to rigid deadlines in team collaborations  Collaborate with creative team to develop client friendly concepts and campaigns  Ability to infuse creative PR elements into existing and planned advertising and marketing campaigns for internal and external audiences.Verizon – December - January 2009 – 2010  Web content writer utilizing SEO key words and meta tagsThe College Board Nov. 2009 – Dec. 2009  Incorporate copy into Vignette Content Management System and collaborated with IT team on HTML, Digital Production, QA & QC  Exposure to user interface development process, including sitemaps, wireframes, and other architectural documentsPalisades Insurance April –October 2009  Copy writing newsletters, brochures, and web content.  Content editor transforming old website into new format using Vignette CMS, HTML methodsVillage of Arts & Sciences June – October 2008  Copy writer of marketing collateral including brochures, newsletters and flyers for arts organizationFiore & Associates March – April 2008*  Developed public relations content for press releases, on sheets, media alerts and queriesJ.Walter Thompson [JWTEC] May 2007 – September 2007  Concept writer for banner and print ads, recruitment ads for various industriesTime Warner [ESSENCE magazine Feb.- April 2007]  Article writer, website content, advertorials, sell sheets, brochures, bios, product descriptionsJohnson Publishing Company (Outstanding Women of Marketing & Communications) April 2007  Scripted live event narrative and video presentationEGAMI  Scripted video narrative HennesseySingleSource Consulting (clients: Starbucks, SONY, EarthSearch Communications) 3/2001- 2004  Copywriter for website content, collateral materials and press releases  Concept and strategy development in event marketing, public relations and marketing communications planning  Presentation writer for all proposals, grants, RFPs
  3. 3. PR Writer/Promotions SupervisorUniworld Group 2005 – 2006  Generated pharmaceutical B2B, DTC, key opinion leaders and physician communications and events to promote asthma, mental health and breast cancer drugs.  Strategized public relations and promotional plans for consumer products including fast food and pharmaceuticals, to encourage brand awareness, education, trial and loyalty  Provided post program analytics, lessons learned and implications  Familiar with pharmaceutical Referencing and Annotating – FDA compliance & regulations, AMA Style  Provide backup to marketing team in planning and execution of program & publication writing requestsSenior Account ExecutiveChisholm Mingo Group/TBWA Chiat Day 2002 – 2003  Managed Kmart $8 million multicultural media/PR/advertising campaign in conjunction with TBWA/Chiat/ Day agency.  Teamed with creative group that developed copy and promotion strategy for the highly acclaimed Joe Boxer virtual campaign and Martha Stewart print and TV campaign  Executed media sponsorship programs with ABC Radios Tom Joyner (Fantastic Voyage Cruise- Kmart was main-stage sponsor) and Doug Banks (Jam Sessions- a multi city r&b/rap tour)  Collaborated on winning $300 million Nextel pitch with TBWA/Chiat/DayDirector of Special Projects/Event PlanningUniworld Group, Inc. 4/2000 - 2/2001  Tactical execution of special event promotions and sponsorships for UniWorld advertising clients including Motorola; Microsoft; Glaxo Wellcome; Home Depot; Pepsi Co.; Burger King  Developed strategies for HIV Aids outreach and prevention program to homeless and former inmate populationsManaging Assistant – Office of the PresidentACG Communications 2/1999-4/2000  Generated original copy; edited proposals and client presentations; designed layouts; graphics; photo selects; desktop publishing (QuarkXpress, Adobe PhotoShop, MS Publisher, etc.); proofreading; budgeting; supervision of vendors  Wrote and produced reports, bios, memos, calendars, sell sheets, proposals, press releases, newsletters, invitations, and website copy Ghostwriter on articles/columns/speeches for CEO  Employee engagement activities that improved communication up, down, and across the organizationCopywriter/Editor (Consultant)American Express via Advantage Staffing 6/1997- 9/1998  Wrote, edited and proofread product and brand descriptions, advertising and promotion copy for retail (food/clothing/liquor), travel, luxury, epicure, publishing and auto rental clients  Conducted fact checks, legal clearance & compliance on tightEDUCATION • M.C., Internet Marketing – 2/2011. University of San Francisco, California (online), • M.A. Corporate & Organizational Communications. (Thesis: Corporate Sponsorship) - Fairleigh Dickinson University, Madison, NJ - Achievements: Graduate Fellowship Recipient, 1991 • B.F.A. Fashion Merchandising & Retail Management Minor: Marketing. Pratt Institute, Brooklyn, NY
  4. 4. AWARDUS Census: Mediaweek’s Best Multicultural Campaign and Best Branded Content