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Kabongo Presentation
- 1. Socially-connected online learning games for kids
- 9. Tested with 45,000 students! *Naglieri, Rowe, & Conway (2010)
- 10. Consumer Learning is exploding
- 11. Digital media adoption: younger *50 million kids age 11 and under
- 12. progress reports engage parents Child’s Activity Level 4 Level 1
- 13. How do we reach moms? Multi-dimensional social media PARTNERSHIPS Volunteer Spot SitterCity Blogger Moms Disney Radio eMiles
- 14. . Who Are Our Competitors? Education Entertainment
- 18. Socially-connected online learning games for kids
Editor's Notes
- Dr. Toy – Best 10 Games of 2010; Best 100 Products The National Parenting Center 2010 Holiday Seal of Approval 2010 Parent to Parent The Life Buzz Award – Gifts For Children Great Dad award Mr. Dad Holiday Seal of Approval iParenting Media Award Mom’s Choice Award Surfing the Net w/ Kids
- Designed to teach literacy skills To use important cognitive abilities in the process Use games to ensure engagement , a key to learning 98% of students play video games; 89% online daily
- Big idea: harness motivational and ed potential of videogames by embedding best research in cognitive & literacy skill development Unique: activities are correlated w/ specific brain functions P – Choose efficient sol’ns to problems A – Focus; resisting distraction Sim – Mental activity of organizing info into groups…see how parts are related to the whole Succ – Interpreting stimuli in specific order…spelling
- 1000s of kids, 100s of schools Any time, anywhere learning
- Young children’s consumption of digital media is growing fast. Learning is the number 1 issue for parents $10 billion spent annually Half of kids under 5 use some type electronic learning toy They spend more on supplemental learning than for any other age group For this age group, learning is playing and playing is learning Parents constantly looking for quality media experience
- Looking for quality media experience for their kids Number one concern of moms after health and safety is learning Extensive resources for moms Understand cognitive approach to learning How it fits with school Individual child’s progress Advice, resources, blogs, webinars
- Ramp customer acquisitions Test & prove economic model Build & launch mobile