Karen Márquez CEO and co-founder, Infantium

1. Introduction
Confidential / © 2013 Infantium S.L.
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2. What we do
Infantium’s is building the world’s smartest tutor for
children. We deliver a cognitive platform that
personalizes learning for young children from the
earliest stage adapting as the child progresses.
!
Infantium uses Brain Science, cognitive technology
and Big Data to turn education into a personalized
experience, helping parents and teachers worldwide
to empower children
!
We are changing education from its very roots using
cutting-edge data analysis and big-data computing.
Confidential / © 2013 Infantium S.L.

3. The Problem
Education is one of the few sectors that hasn’t
changed over the last 300 years. Children develop at
different speeds and via different pathways, so today’s
concept of education doesn’t make sense and need to
change. But most educational systems in the world still
use the model of the textbook that tell us what, when
and how to learn. Also, Digital content offers the
same information in the same way ignoring the
individuality of each child.
!
The result: frustration, 31 million of students leaving
school every year.
And because traditional education is not working,
online education is raising, and specially more and
more children use digital content as their tutors.
The big challenge for parents and teachers in today’s
context of so much information and so much data, is
how to select the finding the best content from across
the spectrum and customize it to the needs of each
individual child.
Confidential / © 2013 Infantium S.L.
z!

4. Solution
Infantium thinks that education must be the most
personalized experience there is. So that’s why
we are mapping the children’s brain to personalize
learning thanks to the university autonomy of
Barcelona, and University of London: the google
maps of infant’s brain
!
Infantium Is a cognitive platform that creates a
tailored syllabus for every child according to
performance, learning style, speed and level.
We power third-party content, and from every
interaction of kid with every game, or every piece
of media, or every ebook, we pull data to know if
a kid has a problem, how he learns better,, or
talents, and teachers and parents can get reports
to give a personalized instruction
!
!
Confidential / © 2013 Infantium S.L.

5. Our Solution:
Adaptive Cognitive Learning Platform
Developers
Publishers
Media
Confidential / © 2013 Infantium S.L.
Parents
Teachers
We analyze and
evaluate content.
We recommend
content that is
appropriate and
pedagogically valuable.
We provide
personalized and
individual
experiences to
children that are
tailor-made for each
child according to
its development.

6. FONTS
Mobile
Smart TV
Kinect
…
RESEARCH
IMPROVED
LEARNING

7. Technology
BEHAVIORAL
DATA
NEUROSCIENCE
BIG DATA
so we can measure the motivation of the kid.
Does he learns better with audiovisual
materials? Ebooks? Interactive games? We
know it and we can refine and refine
recommendations with content having the
highest impact on every learner
our research is based on dissecting the
mechanism of the brain during learning
numeracy, or literacy, or motor skills. For
instance, we know which is the brain
architecture for reading. Visual system,
letter recognition, semantic
knowledge… we know where’s the
problem, or where’s the strenght, so we
can o work specifically on it
To map performance of each individual kid

8. The Market
$7 trillion
$32 billion
75%
150%
Confidential / © 2013 Infantium S.L.
Estimated size of the global education
market.
Estimated size of the current market of
child-centric digital content.
Share of children’s “top paid” apps that
target toddlers.
35%
Annual growth in emerging markets.
Annual growth in the US and EU.
Forrester
Ambient Insights
iLearn II Study
iLearn II Study
iLearn II Study

9. Business Model
Confidential / © 2013 Infantium S.L.
In-app purchase (50% revenue share).
!
Subscription ($9.99/month or $99/year).
Parents
Institutions License model. $7,000
!
Tailored from single seats from 25/per
student per year) (for e.g. SEN students
to whole countries (implementation to
education system)
Pre-loaded
OEM
!
Fee per unit

10. Facts
Confidential / © 2013 Infantium S.L.
more than 20 big companies integrating
with our cognitive API: app developers,
media companies and publishers
leading
content
partners
Pre-loading
agreements
More than 50,000 tablets with our
solution pre-loaded
!
Telefonica, Ameurop (distributor of
mattel and disney branded tablets), on
talks with Intel, Dell, Microsoft
Global pilots
!
Uruguay, Spain, Chile, China

11. Our Partners: distribution and
content
Confidential / © 2013 Infantium S.L.
* *
* under negotiation
*
*

12. The Competition
Confidential / © 2013 Infantium S.L.
Weakness vs. Infantium Strength vs. Infantium
Focussed on US K12 system (mainly
high school & college) is difficult to
scale abroad.
!
No pedagogical and cognitive
knowledge know-how and model for
early learners.
Cannot easily adapt to non-curricular
models, which limits scalability.
!
Platform not able to adapt to
cognitive learning models.
Automated processes to analyze
content as well as concept
proficiency data for each student.
Good footprint in US schools.
!
Strengths in rapid expansion of their
personalized maths modules.

13. Our Trophy Shelf
2011 2012 2013 2013
Confidential / © 2013 Infantium S.L.
March: Wayra Global Call
Winners
June: EU Commission Top
12 best start-ups
May: National
Entrepreneurs Contest.
Barcelona campus
Winners
June: Highest
Growth
Potential

14. Our Trophy Shelf
Confidential / © 2013 Infantium S.L.
2013
November: MIT
Technology Review,
Young Innovators Under
35, Spain
Special Mention
Innovators of the Year

15. Our Trophy Shelf
Confidential / © 2013 Infantium S.L.
2014
february, 2nd most
innovative Mobile Startup,
2014. Four Years from
Now
Global impact
competition, 3 months at
NASA AMES PARK
RESEARCH, exponential
technologies with impact
to transform the life of
1billion people
10 finalists, Tel-Aviv, final
to be celebrated
september