Mobile & Social Media for the Marketers of Tomorrow Taj Moore & Greg Hickman
Who Are These Dudes?Taj Moore • Social Media Ninja at PlaceWise • On social networks since Friendster (it was before your time) • I often go to Burning Man • @tajmoGreg Hickman • Mobile Marketer at PlaceWise • I race bikes • @gjhickman
Why Are We Here?• The basics of marketing in today’s world• What is Social Media?• What is Mobile Marketing?• Why are both Mobile and Social important?• How are brands using both Social Media and Mobile• Questions and Answers• Key Takeaways• Chance to win a Starbucks gift card.
Marketing Today Say Please and Thank You.1 Be a good listener.2 Interested is interesting.31. Seth Godin, Permission Marketing; Gary Vaynerchuk, The Thank You Economy2. Marty Cagan, Inspired: How To Create Products Customers Love3. Amy Heckerling, Loser (good advice from Jason Biggs’ father in that movie)
What Is Social Media?• It started thousands of years ago with gossip & direct conversation.• Technology improved since then: Facebook, Twitter, Zynga, Yelp, Foursquare check-ins, Amazon reviews, and all the rest.• Gossip and direct conversation have not fundamentally changed, they just happen online, too.• Social Media is your opportunity to participate in the conversation and learn from the gossip.• Learn the rules, understand the culture, stand out for the right reasons.
What is Mobile Marketing?• The use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program. • Personal • Ubiquitous • Immediate • Local • Trackable
Who Is The Mobile Consumer? • 91%+ of US Population is mobile • 82% don’t leave home w/o their phone • The median age of a text message user = 38 • 2+ trillion texts sent/received in 2010 • Data usage surpassed voice in 2009 • Over 50% will have a smart phone by end of 2011 • More smart phones sold than PCs by end of 2011Sources: CTIA, Neilson, NY Times, Juniper, ComScore, AdMob
Mobile = Customers Who Are Mobile • Mobile is NOT about mobile technology • It’s about being helpful and entertaining! • It’s 24/7 connectivity and continuity
A Few Social Stats • “Internet users in the U.S. spend nearly a quarter of their time online using social media (or about 13 and half minutes per every hour spent online)” • “46% of Internet users worldwide interact with social media on a daily basis” • “From 2008 to 2012, the percentage of US companies who use social media for marketing purposes is projected to more than double (from 42% to 88%)” • “15% of social media users are more inclined to buy from brands that advertise in social media” • “25% are more likely to find out more about brands that advertise on social media sites”Sources: Andrew Hanelly at Social Media Explorer, Econsultancy, TNS Global, eMarketer, Ad-ology Research
Social Media Relative ScaleImage from OnlineSchools.Org
How Brands Use Socialaka “Social Marketing Mix” • Business Pages • Microblogging • Contests & Games • Check-ins • Deals & Coupons • Reviews • Mobile
Business Pages Facebook Yelp(Custom Tabs) (Claimed Business)
Key Takeaways• Mobile is Social• It’s no longer push, it’s about the dialogue. Interested is interesting.• Brands have to go where their customers go...and while they’re on the way there• Read the following books: • The Thank You Economy by Gary Vaynerchuck • Rework by Jason Fried/David Henemeier Hansson• The conversations are always happening. Your opportunity is to join them & learn from the gossip.• You have influence (not power) … and so does your public.• Say please and thank you. Be a good listener. People will like you.