This presentation discusses horizontal marketing systems, where companies at the same channel level join together for new opportunities, such as banks in grocery stores. It also covers integrated multichannel marketing systems which allow companies to increase market coverage and customize selling while lowering costs across channels. The presentation was presented by [company name].

1. Presentation Title
Your company information

3. Horizontal marketing systems
• Two or more companies at one channel
level join together to follow a new
marketing opportunity
• Example :
Banks in Grocery Stores

6. Integrating Multichannel
Marketing systems
• Most companies have adopted
multichannel marketing.
Integrated marketing channel
system gives 3 benefits
- Increased Market coverage
- lower Channel cost
- more customized selling

7. .
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14. Presented by