India VMUG Presents all about Account Based Marketing using Marketo DeckDarshil35
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships and drive growth.
In this MUG event, we cover how users can use the Marketo Target Account Management (TAM) module to drive and measure the success of their ABM efforts. We start with the ABCs of the TAM module covering all of its aspects, making this event very relevant for people of all levels of expertise with Marketo TAM.
Speakers:
- Darshil Shah: Deloitte, Consultant
- Ajay Sarpal: Unicorn Martech DBA, Founder and CEO
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
Marketo Nurture Program Tips and Tricks: Creating Complex JourneysStephanie Tyagita
We are kick-starting this year with an in-person MUG. Learn about Marketo’s engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. We’ll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets – and how it all connects to Marketo.
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
India VMUG Presents all about Account Based Marketing using Marketo DeckDarshil35
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships and drive growth.
In this MUG event, we cover how users can use the Marketo Target Account Management (TAM) module to drive and measure the success of their ABM efforts. We start with the ABCs of the TAM module covering all of its aspects, making this event very relevant for people of all levels of expertise with Marketo TAM.
Speakers:
- Darshil Shah: Deloitte, Consultant
- Ajay Sarpal: Unicorn Martech DBA, Founder and CEO
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
Marketo Nurture Program Tips and Tricks: Creating Complex JourneysStephanie Tyagita
We are kick-starting this year with an in-person MUG. Learn about Marketo’s engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. We’ll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets – and how it all connects to Marketo.
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
Rev Up Revenue Engine Using Marketo Engage - India VMUG May2k23_Deck.pptxDarshil35
Learn how this powerful tool can help you visualize, optimize, and automate your marketing and sales processes. We will share insights into how the Revenue Cycle Modeler can improve lead quality, accelerate pipeline velocity, and drive revenue growth. Additionally, we'll discuss some of the related reports available out-of-the-box that can help you visualize the buyer's journey and tie it with revenue and growth. Event Page - https://mugs.marketo.com/events/details/marketo-india-virtual-mug-presents-rev-up-your-revenue-with-marketos-revenue-cycle-modeler/
In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share!
Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva.
Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson.
Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services.
Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt.
Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Check out the experts that will be joining us and their topics:
Templates outside of a MAP
Chloe Pott, Marketing Operations Lead, Lokalise
Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP
Naming Conventions with Program ID/Form ID/etc
Courtny Edwards-Jones, Marketing Operations Manager, Zuora
Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective
11 Benefits of the Magento Partnership Program_ You Must KnowAgento Support
The Magento solution partner network includes various partners from the B2C and B2B. These Magento 2 partner categories are distinguished by the specific features, contributions, products, and services they provide to their customers. Let's closely look for profits of the Magento partner program.
Adobe Marketo Engage Champion Deep Dive 02_2024.pdfBradBedford3
SUMMARY
The document discusses the use of executable campaigns in Marketo and provides examples of how they can be used to streamline processes and ensure data accuracy. Executable campaigns are a type of smart campaign that run flows in a synchronous manner, allowing for dependencies between different steps. They can be used to automatically retry failed processes, such as data standardization or lead qualification, before moving on to the next step. The document also covers the use of parent campaigns and nested executables, as well as the limitations of executable campaigns, such as the inability to use webhooks or wait steps.
What is the purpose of using executable campaigns?
The purpose of using executable campaigns is to streamline and automate complex workflows in Marketo. Executable campaigns allow you to define a sequence of actions that need to be completed before moving on to the next step in a campaign. This ensures that each action is fully executed before proceeding, reducing the risk of errors or incomplete processes. Executable campaigns can be used to retry failed processes, standardize and enrich data, qualify leads, capture interesting moments, and more. They provide a more efficient and organized way to manage and automate your marketing operations.
What is an executable campaign and how does it function?
An executable campaign is a type of smart campaign in Marketo that allows for the sequential execution of multiple flows within a single campaign. It is designed to ensure that each flow is fully executed before the next one begins. This is different from a request campaign, which runs flows asynchronously and can have multiple flows running in parallel.
To create an executable campaign, you need to check the "Executable" box when creating the campaign. Once created, you can add flow steps to the campaign, such as changing data values, sending emails, or updating program statuses. However, there are some limitations to executable campaigns. You cannot use triggers, webhooks, or wait steps within an executable campaign.
Executable campaigns are useful for processes that have dependencies on each other, where one flow needs to be completed before the next one can begin. They can help streamline operational processes, simplify data processing, and minimize the risk of errors or backlogs. By using executable campaigns, you can ensure that each step in a process is completed before moving on to the next one, improving efficiency and accuracy in your marketing operations.
Learn about the latest product releases:
Dynamic chat
Integration with Google Recaptcha v3
Forms approval permissions
Image editing in Design Studio
Munchkin Link Tracking
Join us for our virtual office hours—led by members of the 2022/2023 Marketo Engage Champions—where they'll discuss best practices to optimize processes within your instance for rapid growth. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Marketo Magic Integration - Sydney Marketo User Group Sept 2023Stephanie Tyagita
We delved into exciting integration case studies that are set to elevate your marketing game!
Megan from ETC Ltd on Transformative Case Study - ETC Ltd's FeedOtter Integration Success Story
Pierre from Verticurl on Unleash Marketing Magic with ChatGPT!
Isabella Calvi from Adobe on How to get the most out of support
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
Rev Up Revenue Engine Using Marketo Engage - India VMUG May2k23_Deck.pptxDarshil35
Learn how this powerful tool can help you visualize, optimize, and automate your marketing and sales processes. We will share insights into how the Revenue Cycle Modeler can improve lead quality, accelerate pipeline velocity, and drive revenue growth. Additionally, we'll discuss some of the related reports available out-of-the-box that can help you visualize the buyer's journey and tie it with revenue and growth. Event Page - https://mugs.marketo.com/events/details/marketo-india-virtual-mug-presents-rev-up-your-revenue-with-marketos-revenue-cycle-modeler/
In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share!
Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva.
Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson.
Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services.
Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt.
Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Check out the experts that will be joining us and their topics:
Templates outside of a MAP
Chloe Pott, Marketing Operations Lead, Lokalise
Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP
Naming Conventions with Program ID/Form ID/etc
Courtny Edwards-Jones, Marketing Operations Manager, Zuora
Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective
11 Benefits of the Magento Partnership Program_ You Must KnowAgento Support
The Magento solution partner network includes various partners from the B2C and B2B. These Magento 2 partner categories are distinguished by the specific features, contributions, products, and services they provide to their customers. Let's closely look for profits of the Magento partner program.
Adobe Marketo Engage Champion Deep Dive 02_2024.pdfBradBedford3
SUMMARY
The document discusses the use of executable campaigns in Marketo and provides examples of how they can be used to streamline processes and ensure data accuracy. Executable campaigns are a type of smart campaign that run flows in a synchronous manner, allowing for dependencies between different steps. They can be used to automatically retry failed processes, such as data standardization or lead qualification, before moving on to the next step. The document also covers the use of parent campaigns and nested executables, as well as the limitations of executable campaigns, such as the inability to use webhooks or wait steps.
What is the purpose of using executable campaigns?
The purpose of using executable campaigns is to streamline and automate complex workflows in Marketo. Executable campaigns allow you to define a sequence of actions that need to be completed before moving on to the next step in a campaign. This ensures that each action is fully executed before proceeding, reducing the risk of errors or incomplete processes. Executable campaigns can be used to retry failed processes, standardize and enrich data, qualify leads, capture interesting moments, and more. They provide a more efficient and organized way to manage and automate your marketing operations.
What is an executable campaign and how does it function?
An executable campaign is a type of smart campaign in Marketo that allows for the sequential execution of multiple flows within a single campaign. It is designed to ensure that each flow is fully executed before the next one begins. This is different from a request campaign, which runs flows asynchronously and can have multiple flows running in parallel.
To create an executable campaign, you need to check the "Executable" box when creating the campaign. Once created, you can add flow steps to the campaign, such as changing data values, sending emails, or updating program statuses. However, there are some limitations to executable campaigns. You cannot use triggers, webhooks, or wait steps within an executable campaign.
Executable campaigns are useful for processes that have dependencies on each other, where one flow needs to be completed before the next one can begin. They can help streamline operational processes, simplify data processing, and minimize the risk of errors or backlogs. By using executable campaigns, you can ensure that each step in a process is completed before moving on to the next one, improving efficiency and accuracy in your marketing operations.
Learn about the latest product releases:
Dynamic chat
Integration with Google Recaptcha v3
Forms approval permissions
Image editing in Design Studio
Munchkin Link Tracking
Join us for our virtual office hours—led by members of the 2022/2023 Marketo Engage Champions—where they'll discuss best practices to optimize processes within your instance for rapid growth. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Marketo Magic Integration - Sydney Marketo User Group Sept 2023Stephanie Tyagita
We delved into exciting integration case studies that are set to elevate your marketing game!
Megan from ETC Ltd on Transformative Case Study - ETC Ltd's FeedOtter Integration Success Story
Pierre from Verticurl on Unleash Marketing Magic with ChatGPT!
Isabella Calvi from Adobe on How to get the most out of support
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
India_VMUG_Adobe_Dynamic_Chat_11_2_Deck.pptx
1. Conversational Marketing
Unveiled: Exploring Adobe
Dynamic Chat and Its
Offerings
Ajay Sarpal | Founder and CEO, Unicorn Martech
DBA
Darshil Shah | Senior Consultant, Deloitte
Sreekanth Reddy | Senior PM, Adobe
2. Agenda
Housekeeping
Conversational Marketing – MAP Use cases
The Adobe Dynamic Chat Advantage
Adobe Dynamic Chat: Key Capabilities
Adobe Dynamic Chat Key Features Walkthrough
All about Adobe Dynamic Chat Generative AI
Integration with Adobe Experience Cloud
FAQs and Summary
Q and A
Full URL:
http://trustradi.us/marketo-engage-0222c
Ajay to cover this
Intro: To call out a few important ones here it helps you
Adjust lead and account scoring modules for more granular qualification
You can use chat to fuel your paid media strategy such as retargeting site visitors that engaged in conversations
Trigger nurture stream transitions based on their chat activity and more..
Outro: Dynamic chat also maximized your overall total adobe investment
Ajay to cover this
Intro: Here are a few of the features that I want to call out that really give you the essentials you need to deploy chat successfully
The 3 out-of-the-box dialogues that I mentioned are incredibly helpful to get you up and running quickly and cover 3 main use cases of chat
To facilitate strong Sales and Marketing alignment, Adobe Dynamic Chat reduces the friction in the handoff process by allowing web visitors to book meetings with Sales directly in the chat window
Adobe Dynamic Chat pulls offers available time slots for a rep through integrations with Gmail and Outlook calendars
But how does it know which rep to schedule time with? Adobe Dynamic Chat allows users to use either round robin or attribute-based lead routing so you can distribute meeting bookings appropriately across the Sales team
And Adobe Dynamic Chat supports both lead and account-based marketing with targeting filters that apply to both, giving you the power to reach web visitors in the most effective way
Adobe Dynamic Chat also allows marketers to define granular goals to track success every step of the way
Adobe Dynamic Chat also provides detailed analytics on chat performance with insights into how many conversations have been triggered, interaction rates, conversation completion rates, and more
And we also built an interactive dashboard that details meetings booked and upcoming meetings for Sales
Transition: These features and more are sure to get you up and running and successful with chat as a marketing channel faster than ever.
Intro: Using Adobe Dynamic Chat is an incredibly easy and familiar way to start using chat on your website
First, build and configure your chat conversations
As I mentioned before, this is incredibly simple with a drag and drop interface and 3 out-of-the-box playbooks that give you the framework for 3 common chat use cases
As part of the configuration, you’ll use unique account and lead data to segment and target web visitors with the right chat
Based on the logic and segmentation you set up, Adobe Dynamic Chat will automatically activate the most relevant chat for each web visitor to maximize engagement and conversion
During that activated chat, you can proactively engage web visitors with interactive content and perhaps capture email address, free text, phone number, and more
And of course Adobe Dynamic Chat simplifies the handoff to Sales by allowing web visitors engaged in chat to set up meetings with Sales reps directly through the chat window, using either round robin or attribute-based logic to route leads appropriately
Then, of course, you want to know what’s working!
Adobe Dynamic Chat comes with detailed chat analytics and interactive dashboards that give you quick insights into meetings that have been booked and upcoming meetings
Outro: Feedback from our beta customers right now is that Dynamic chat is incredibly easy to use and some customers have even reduce their build time for chat to about 10 min
Intro: Dynamic chat offers multiple ways to relate to your modern day B2B buyer
With Adobe Dynamic Chat you can…
Use automated chat which is great for prompting topics, addressing FAQs, drive awareness for events and redirecting site traffic to low traffic pages.
Use conversational forms to speed of the follow up and sales meeting booking process, powered by marketo engage forms you can easily qualify and book meetings without a chat bot
Use Live chat which is great for BDR teams to chat directly with the buyer and address questions early on. This ensures you are always talking to hand raisers
And lastly use generative chat to maximize this “self-serve” experience and help built immediate trust with customers through a natural and very intelligent experience.
Transition: All at no additional cost and with easy setup, you can do a lot with chat on your website
Intro: As another channel in the Marketo Engage ecosystem, Adobe Dynamic Chat really maximizes your cross-channel strategy in several ways
First, I want to mention that chat activities and filters are available that make it easy to action chat data in other parts of your marketing strategy
This can be used in a few different ways:
Adobe Dynamic Chat engagement data is added to the lead record, giving you a holistic view of your leads in a native and seamless way
Because this data is stored on the lead record, segments and audiences can be created based on chat engagement then synced to Adobe Experience Cloud applications for further activation
This data can also be used to score leads and to send custom alerts to Sales
And then of course, you can add audiences to other programs based on their chat engagement, for example:
You can add web visitors to email programs based on their chat engagement to continue the conversation
You can also use chat engagement data to activate relevant ads and get the most ROI out of your paid media strategies
And similarly, you can add web visitors that engaged in chat to your upcoming events and webinars
Transition: Now lets talk about some of the use cases for Marketing Automation that DC unlocks
Ajay to cover this
API Quota - Lower cost of implementation and no conflict with other API integrations
Conversational Forms - Simple configuration using familiar Marketo features (i'm bad at wordsmithing)
Smart List sync - Target leads using near real time updates to changes
Conversational Activities - Doesn't consume custom activity quota
Conversational Forms
MSI and MSI: Actions updates (still need to get screenshots from in progress work)
Trigger tokens for Interesting Moments, CRM Tasks, and Alert Emails
Native activities/filters/triggers
Near real time Smart List targeting
Ajay to cover this
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Full URL:
http://trustradi.us/marketo-engage-0222c
Ajay to cover this
Our POV is generative ai will turn chat into the most efficient brand ambassador you’ve every hired
It’s a marketer, sales and product expert hybrid employee that you can choose the personality and expertise for to make sure it’s the perfect culture and job fit, without the long-term training or ramp up.
It’s the perfect blend of sales, marketing, technical knowledge (like product and feature related), general knowledge (pricing and packaging)
Ajay to cover this
Intro it also maximizes other Adobe Applications
With adobe Ad Cloud you can sync Adobe Dynamic Chat audiences, or enrich existing audiences, across advertising channels to help e-target engaged chat visitors with personalized ads to drive them back to your website
With Adobe Analytics you can , Sync Adobe Dynamic Chat audiences for advanced pre- and post-chat website behavior analysis to see which pages across your website are driving the most chat conversions and which pages have the most drop-off.
And with Marketo Measure you can view the impact that your conversations and dialogues are having on revenue compared to all other programs using industry-leading attribution to justify marketing’s effort and grow future budgets
Outro: Clearly it maximized more than just these 3 examples but definitely read up on the other products.