Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
How Social Media Can Help Nonprofits Make a Big ImpactBrandon Cox
You know the stats. We live in a social, mobile, viral world. But has knowing this moved you to use social media in ways that draw the attention of donors, volunteers, and clients?
A presentation to the Minnesota Recruiter's conference on how Talent Acquisition is uniquely situated to serve as a center of excellence for social business adoption. This is a stand-alone reference document.
Converting Armchair Activists to Real-Life VolunteersArrevaSoftware
Generation Z and Millennials are more active and outspoken than ever on the causes they care about. But how do you take that online passion and create real-world action in the form of volunteers?
In this webinar, we'll outline how to:
-Identify potential volunteers through social media.
-Craft outreach messages to potential volunteers.
-Create inspiring calls to action that convert volunteers.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Social Media Engagement For The Resort IndustrMilena Regos
Social media is a great way for ski resorts to engage with their customers. David La Plante from Twelve Horses, Eric Hoffman from Park City, Michelle Evans from Grouse Mountain and Milena Regos from Diamond Peak discuss why and how ski resorts can create conversation with their customers.
Bootstrapping social media sales, b2 b, b2c reality & revenueTexpoco
The document provides an overview of using social media for business purposes. It debunks common myths about social media and outlines 8 attainable steps to make money using social media, including segmenting listening and responses, choosing key channels, determining an authentic voice, achieving credible presence on channels, purposeful moderation, prioritizing goals, defining a content strategy, and targeted social distribution. The overall message is that businesses can overcome barriers and generate revenue by taking an intentional approach to social media focused on goals and audiences.
Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
How Social Media Can Help Nonprofits Make a Big ImpactBrandon Cox
You know the stats. We live in a social, mobile, viral world. But has knowing this moved you to use social media in ways that draw the attention of donors, volunteers, and clients?
A presentation to the Minnesota Recruiter's conference on how Talent Acquisition is uniquely situated to serve as a center of excellence for social business adoption. This is a stand-alone reference document.
Converting Armchair Activists to Real-Life VolunteersArrevaSoftware
Generation Z and Millennials are more active and outspoken than ever on the causes they care about. But how do you take that online passion and create real-world action in the form of volunteers?
In this webinar, we'll outline how to:
-Identify potential volunteers through social media.
-Craft outreach messages to potential volunteers.
-Create inspiring calls to action that convert volunteers.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Social Media Engagement For The Resort IndustrMilena Regos
Social media is a great way for ski resorts to engage with their customers. David La Plante from Twelve Horses, Eric Hoffman from Park City, Michelle Evans from Grouse Mountain and Milena Regos from Diamond Peak discuss why and how ski resorts can create conversation with their customers.
Bootstrapping social media sales, b2 b, b2c reality & revenueTexpoco
The document provides an overview of using social media for business purposes. It debunks common myths about social media and outlines 8 attainable steps to make money using social media, including segmenting listening and responses, choosing key channels, determining an authentic voice, achieving credible presence on channels, purposeful moderation, prioritizing goals, defining a content strategy, and targeted social distribution. The overall message is that businesses can overcome barriers and generate revenue by taking an intentional approach to social media focused on goals and audiences.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
The Which What And Why Of Social Media. Which sites Matter? Why? And how you can use Social Media for business. YouTube, Facebook, LinkedIn, WordPress, Blogging and Twitter strategies. Examples from Marriot, Blendtec, Jkrums, Twitpic, Woot.com, Dell, Mission Pie, and Ten Golden Rules.
Things to consider before diving in and using social media to market your event, plus some tips on free or low cost tools.
This presentation was design for not-for-profit and community groups.
Why Social Media Participation Matters: PR 2.0 for MarketersHubSpot
This document discusses how PR 1.0 outbound marketing is outdated and PR 2.0 inbound marketing utilizing social media participation is now essential. It provides an agenda on the basics of social media success and best practices for integrating social tools. It then presents Hubspot's PR 2.0 program as a case study, emphasizing the importance of creating valuable content, promoting it on social media, and engaging in conversations to fill the marketing funnel in the real-time web. Resources for monitoring social mentions, supporting customers and measuring social visits are also provided.
Everyone is talking about the Facebook Timeline Release! The new Facebook layout takes effect March 30, 2012. It is completely new and different from the Facebook layout for business pages you are used to viewing. The Facebook Social Networking Site is striving to showcase a more personal way of seeing your business and especially your brand. Many people are anxious about the changes that will occur on their Facebook Time line accounts on March 30, 2012.
Beginning March 30, 2012 Facebook will be automatically converting your existing account to the new Timeline for Business Pages type of account. Don't get into a panic, though, because you can preview your new look before it takes place. You can work ahead of the automatic Timeline of Facebook Fan Page changes.
If you would like to preview the new Facebook Layout Timeline for Pages look, just use your Facebook login and go to existing business page account as you normally would. Then you can click on the "Turn on Preview" box. This will allow you to see what your existing fan page would look like when you get Facebook Timeline. You can preview just one business page or all of your fan pages – in this new Facebook Layout. This will help you get an idea of how you want to build your new look when you get Facebook Timeline permanently on March 30th.
The new Facebook Timeline Release has convenient tours that you can take that will guide you in understanding what the Time line for business is about and the different features it offers. In this way you can take your time and plan out your new Facebook Layout or, if you think you are ready now, you can get Facebook Timeline now - just click "publish" and you will be instantly converted to your new timeline of Facebook page. If you choose to do that, you can make any changes you desire at any time.
The basics of the new Timeline of Facebook encompass a more personal and far more branded approach. Your Facebook Timeline Cover image is big and bold and will let people know up front something important about your business page. It makes an important brand statement, so you will want to consider what message you are trying to convey before you choose a timeline cover image for it.
The biggest innovation is the timeline Facebook feature itself. The Facebook Timeline Release for business pages now allows you to place milestones along your Facebook time line that showcase the highlights of your business. The first milestone will show when your business was founded and you may choose as many others as you like to bring attention to important events in the history of your business. The timeline provides a story about your business. It allows everyone to know when you started and how you have progressed through time.
In this Facebook Layout you can also add photographs of your business or logos to enhance your business page timeline and add interest. Many people are happy with the ability Facebook is providing for you to send and receive pri
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
The Whys and Hows of a Nonprofit Facebook Page. Everyone's talking about it. But you don't understand. Why should your nonprofit be on Facebook and how should you go about doing it. This discussion and presentation will get you up to speed. Part 1 of 3 part series.
Audio recreated 2 weeks after workshop. Sorry! Not as engaging as the original.
This document discusses using social media for recruiting purposes. It begins with an introduction of the presenter and an overview of the agenda. The presentation then covers how social media has changed communication and consumer behavior. It emphasizes that technology is important to millennials and discusses researching employees and finding the right tools. The remainder of the presentation focuses on developing an engagement strategy using social media tools like LinkedIn, Twitter lists, company pages and groups to actively search, engage and interact with potential job candidates.
This document summarizes a presentation about using social media for business. It discusses common concerns about social media, such as not having time to devote to it. It then lists 4 reasons to add social media to a business strategy, such as amplifying a brand without large expenses. The presentation also covers finding engaging local content, real-time marketing to engage customers, and tips for using platforms like Facebook to build a business.
The document discusses how social media is impacting the architecture, engineering, and construction industry. It notes that social media has shifted how sales work, as prospects now find and engage with companies on Facebook, LinkedIn, and Twitter before contacting them. It emphasizes that companies need a social media plan to engage audiences where they "hang out" online and measure the results of conversations to see which topics resonate most. The document provides tips on using different social media platforms like LinkedIn, YouTube, and Facebook as part of an overall social media strategy.
Reducing Digital clutter: How to clean up the back of Your houseMatthew Grocki
The document discusses reducing digital clutter by cleaning up unused and abandoned content. It describes how personal behaviors around collecting and storing content can impact an organization's overall content management. The document also provides examples of how some organizations are addressing this issue through defined content policies, governance, and assigning ownership of content areas. Mayo Clinic is highlighted for their success in getting internal content under control by establishing the right teams, defined content policies, and over 45 individual user personas.
Seven Essential Elements to an Awesome Library WebsiteDavid King
Ever had that feeling there was something missing on your website, or something not quite right ... but you couldn't put your finger on it? David does just that in this presentation. David describes the seven essential elements to a library website, and they aren't what you think! Leave with ideas to improve your library's website!
Here is your social media bootcamp! Practical tips to get in tip top social media shape. Ideal for social media marketers and promoters in the event planning industry, this presentation was delivered at #MPITechCon in Chicago, Feb 19, 2013.
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
Setting Up your Google+ Account - Tips, Tricks and HacksLightspan Digital
Using the New New Google+, this Google+ 101 presentation walks you through set-up steps, how to use hangouts, how to set up google authorship, as well as hacks and tools to use:
--Setting up a Google+ Account for business
--How to maximize the business value of Google+
--How to grow connections on Google+ and build influence
--How to use Google+ to influence your search engine results
--Tools, tips and tricks to optimize Google+ experience
The document outlines a presentation by Lionnel Yamentou on using social media for job searching. The presentation covers crafting a personal brand, engaging on social media platforms like Facebook, LinkedIn and Twitter, and networking with recruiters. It emphasizes the importance of consistent online participation, sharing expertise to build credibility, and taking initiative to stand out from other job seekers in the current social media-focused job market. The overall message is that traditional job searching no longer works and social media presence is now key to landing one's dream job.
This document outlines a 3-week plan for kicking off a job search. Week 1 involves developing job search tools like updating profiles, creating resumes and cover letters, and setting up tracking spreadsheets. The plan recommends informing your network about your job search status and determining networking groups to attend. Week 2 focuses on establishing a daily routine that includes meeting people through networking and searching job postings. Week 3 and beyond maintains focus through continuing to expand networks, attend career groups, and follow up on applications and interviews. The overall goal is to "Get it together in Week 1, Get out everyday, Get after it everyday, [and] Get a job!"
eWomen Network: Tech and Media: Quick Tips on Working Smarter, Not HarderMeagan Lopez
The document provides tips on working smarter with social media. It recommends establishing clear goals and defining your target audience. It also suggests choosing relevant social media platforms and developing a distinct voice. The document then lists various social media platforms and tools that can help with tasks like increasing traffic, presenting your brand, and analyzing engagement. It also shares statistics on the success of Facebook tabs and growth of women-owned businesses. Overall, the document offers advice on leveraging social media effectively through strategic planning and use of appropriate tools and platforms.
LinkedIn™ Social HR: Finding and Developing Top Talent - Dean DeLisle - Forwa...Social Jack
During the session, we covered the following topics:
– 9 steps you can use to find and develop talent using LinkedIn™
– the engagement continuum and network science
Mike Schaffer is the Director of Social Media at iostudio, an advertising agency with offices in Washington DC and Nashville. He has a background in sports, restaurant, and entertainment PR. He is a prolific blogger and is ranked highly among PR professionals on Twitter. iostudio offers a full range of in-house services including branding, design, advertising, web development, social media management, video/photography, and public relations. The document then provides perspectives from various social media professionals on what social media is and isn't, a brief history of Facebook, why social media metrics are important, an overview of Facebook Insights, and contact information for Mike Schaffer.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
The Which What And Why Of Social Media. Which sites Matter? Why? And how you can use Social Media for business. YouTube, Facebook, LinkedIn, WordPress, Blogging and Twitter strategies. Examples from Marriot, Blendtec, Jkrums, Twitpic, Woot.com, Dell, Mission Pie, and Ten Golden Rules.
Things to consider before diving in and using social media to market your event, plus some tips on free or low cost tools.
This presentation was design for not-for-profit and community groups.
Why Social Media Participation Matters: PR 2.0 for MarketersHubSpot
This document discusses how PR 1.0 outbound marketing is outdated and PR 2.0 inbound marketing utilizing social media participation is now essential. It provides an agenda on the basics of social media success and best practices for integrating social tools. It then presents Hubspot's PR 2.0 program as a case study, emphasizing the importance of creating valuable content, promoting it on social media, and engaging in conversations to fill the marketing funnel in the real-time web. Resources for monitoring social mentions, supporting customers and measuring social visits are also provided.
Everyone is talking about the Facebook Timeline Release! The new Facebook layout takes effect March 30, 2012. It is completely new and different from the Facebook layout for business pages you are used to viewing. The Facebook Social Networking Site is striving to showcase a more personal way of seeing your business and especially your brand. Many people are anxious about the changes that will occur on their Facebook Time line accounts on March 30, 2012.
Beginning March 30, 2012 Facebook will be automatically converting your existing account to the new Timeline for Business Pages type of account. Don't get into a panic, though, because you can preview your new look before it takes place. You can work ahead of the automatic Timeline of Facebook Fan Page changes.
If you would like to preview the new Facebook Layout Timeline for Pages look, just use your Facebook login and go to existing business page account as you normally would. Then you can click on the "Turn on Preview" box. This will allow you to see what your existing fan page would look like when you get Facebook Timeline. You can preview just one business page or all of your fan pages – in this new Facebook Layout. This will help you get an idea of how you want to build your new look when you get Facebook Timeline permanently on March 30th.
The new Facebook Timeline Release has convenient tours that you can take that will guide you in understanding what the Time line for business is about and the different features it offers. In this way you can take your time and plan out your new Facebook Layout or, if you think you are ready now, you can get Facebook Timeline now - just click "publish" and you will be instantly converted to your new timeline of Facebook page. If you choose to do that, you can make any changes you desire at any time.
The basics of the new Timeline of Facebook encompass a more personal and far more branded approach. Your Facebook Timeline Cover image is big and bold and will let people know up front something important about your business page. It makes an important brand statement, so you will want to consider what message you are trying to convey before you choose a timeline cover image for it.
The biggest innovation is the timeline Facebook feature itself. The Facebook Timeline Release for business pages now allows you to place milestones along your Facebook time line that showcase the highlights of your business. The first milestone will show when your business was founded and you may choose as many others as you like to bring attention to important events in the history of your business. The timeline provides a story about your business. It allows everyone to know when you started and how you have progressed through time.
In this Facebook Layout you can also add photographs of your business or logos to enhance your business page timeline and add interest. Many people are happy with the ability Facebook is providing for you to send and receive pri
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
The Whys and Hows of a Nonprofit Facebook Page. Everyone's talking about it. But you don't understand. Why should your nonprofit be on Facebook and how should you go about doing it. This discussion and presentation will get you up to speed. Part 1 of 3 part series.
Audio recreated 2 weeks after workshop. Sorry! Not as engaging as the original.
This document discusses using social media for recruiting purposes. It begins with an introduction of the presenter and an overview of the agenda. The presentation then covers how social media has changed communication and consumer behavior. It emphasizes that technology is important to millennials and discusses researching employees and finding the right tools. The remainder of the presentation focuses on developing an engagement strategy using social media tools like LinkedIn, Twitter lists, company pages and groups to actively search, engage and interact with potential job candidates.
This document summarizes a presentation about using social media for business. It discusses common concerns about social media, such as not having time to devote to it. It then lists 4 reasons to add social media to a business strategy, such as amplifying a brand without large expenses. The presentation also covers finding engaging local content, real-time marketing to engage customers, and tips for using platforms like Facebook to build a business.
The document discusses how social media is impacting the architecture, engineering, and construction industry. It notes that social media has shifted how sales work, as prospects now find and engage with companies on Facebook, LinkedIn, and Twitter before contacting them. It emphasizes that companies need a social media plan to engage audiences where they "hang out" online and measure the results of conversations to see which topics resonate most. The document provides tips on using different social media platforms like LinkedIn, YouTube, and Facebook as part of an overall social media strategy.
Reducing Digital clutter: How to clean up the back of Your houseMatthew Grocki
The document discusses reducing digital clutter by cleaning up unused and abandoned content. It describes how personal behaviors around collecting and storing content can impact an organization's overall content management. The document also provides examples of how some organizations are addressing this issue through defined content policies, governance, and assigning ownership of content areas. Mayo Clinic is highlighted for their success in getting internal content under control by establishing the right teams, defined content policies, and over 45 individual user personas.
Seven Essential Elements to an Awesome Library WebsiteDavid King
Ever had that feeling there was something missing on your website, or something not quite right ... but you couldn't put your finger on it? David does just that in this presentation. David describes the seven essential elements to a library website, and they aren't what you think! Leave with ideas to improve your library's website!
Here is your social media bootcamp! Practical tips to get in tip top social media shape. Ideal for social media marketers and promoters in the event planning industry, this presentation was delivered at #MPITechCon in Chicago, Feb 19, 2013.
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
Setting Up your Google+ Account - Tips, Tricks and HacksLightspan Digital
Using the New New Google+, this Google+ 101 presentation walks you through set-up steps, how to use hangouts, how to set up google authorship, as well as hacks and tools to use:
--Setting up a Google+ Account for business
--How to maximize the business value of Google+
--How to grow connections on Google+ and build influence
--How to use Google+ to influence your search engine results
--Tools, tips and tricks to optimize Google+ experience
The document outlines a presentation by Lionnel Yamentou on using social media for job searching. The presentation covers crafting a personal brand, engaging on social media platforms like Facebook, LinkedIn and Twitter, and networking with recruiters. It emphasizes the importance of consistent online participation, sharing expertise to build credibility, and taking initiative to stand out from other job seekers in the current social media-focused job market. The overall message is that traditional job searching no longer works and social media presence is now key to landing one's dream job.
This document outlines a 3-week plan for kicking off a job search. Week 1 involves developing job search tools like updating profiles, creating resumes and cover letters, and setting up tracking spreadsheets. The plan recommends informing your network about your job search status and determining networking groups to attend. Week 2 focuses on establishing a daily routine that includes meeting people through networking and searching job postings. Week 3 and beyond maintains focus through continuing to expand networks, attend career groups, and follow up on applications and interviews. The overall goal is to "Get it together in Week 1, Get out everyday, Get after it everyday, [and] Get a job!"
eWomen Network: Tech and Media: Quick Tips on Working Smarter, Not HarderMeagan Lopez
The document provides tips on working smarter with social media. It recommends establishing clear goals and defining your target audience. It also suggests choosing relevant social media platforms and developing a distinct voice. The document then lists various social media platforms and tools that can help with tasks like increasing traffic, presenting your brand, and analyzing engagement. It also shares statistics on the success of Facebook tabs and growth of women-owned businesses. Overall, the document offers advice on leveraging social media effectively through strategic planning and use of appropriate tools and platforms.
LinkedIn™ Social HR: Finding and Developing Top Talent - Dean DeLisle - Forwa...Social Jack
During the session, we covered the following topics:
– 9 steps you can use to find and develop talent using LinkedIn™
– the engagement continuum and network science
Mike Schaffer is the Director of Social Media at iostudio, an advertising agency with offices in Washington DC and Nashville. He has a background in sports, restaurant, and entertainment PR. He is a prolific blogger and is ranked highly among PR professionals on Twitter. iostudio offers a full range of in-house services including branding, design, advertising, web development, social media management, video/photography, and public relations. The document then provides perspectives from various social media professionals on what social media is and isn't, a brief history of Facebook, why social media metrics are important, an overview of Facebook Insights, and contact information for Mike Schaffer.
As part of the TXCHANGE for Good Educational Series, Unidev and The Net Impact are speaking to local high school students about the latest careers in tech, digital, and online. This month we discussed careers in social media marketing.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
The document discusses how nonprofits can use social media to connect with supporters and build their reputation. It recommends creating pages on Facebook, Twitter, LinkedIn, Pinterest and Google+ to share engaging content that represents the organization's mission. By posting regularly across multiple platforms and participating in discussions, nonprofits can overcome fears of social media and leverage it to find new donors, volunteers and supporters to further their cause.
How to use social media for recruiting. Social Recruiting is becoming the new norm, with sites like Facebook, Twitter, Pinterest, YouTube, Quora and others joining in alongside LinkedIn to help proactively find and learn about both active and passive candidates. This presentation highlights the who, what, when, where, why, and how of using social media for recruiting, adding statistics on social recruiting and examples of who is using what. By Amy Neumann, Director SEO/ SEM/ SMO, Northeast Ohio Media Group/ NEOMG, presented August 23, 2013 for ERC (Employers Resource Council) in Cleveland, OH.
This document discusses why social media is important for businesses. It provides statistics on the large user bases of popular social media sites like Facebook, LinkedIn, and Twitter. The author argues that social media can increase brand awareness, enhance search engine optimization, build website traffic, and support larger marketing plans. While return on investment from social media is difficult to measure directly, it is an important marketing tactic for remaining competitive. The author advises businesses to develop social media plans tailored to their specific goals and target audiences.
This document discusses demystifying social media. It begins with defining public relations and strategic relationship management. It then discusses what social media is and requires, including that it is interactive, time-intensive, and requires awareness and discipline. The document also discusses what social media is not, such as a standalone tool. It provides statistics on the importance of social media and considerations for whether it is right for a company. The document then discusses various social media tools and the importance of feedback and evaluation. It provides examples of how different organizations use social media to support their goals.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
Incorporating FUN Into Your NonProfit to Increase DonationsCaitlin Jeansonne
This document provides tips for injecting fun into social media use for nonprofits. It discusses why fun matters for standing out, how social giving is on the rise, and credibility comes from sharing what the nonprofit cares about and who benefits. Free tools are suggested for creating shareable imagery, videos, and outreach content to help nonprofits communicate more effectively despite lack of time. Specific tools mentioned include Vizify, Wordle, Occipital 360, TweetCharts, Animoto, Vine, GroupMe, Causes, and Google Hangouts.
In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced.
You'll learn:
- How to actually make money with paid social media ads
- How to overcome classic barriers to success
- 8 Killer hacks for Facebook, Twitter AND YouTube
_______________________________________________________________
For more information about WordStream, visit www.wordstream.com.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
This document outlines 6 steps to create a social media marketing plan with little cost. It begins by setting objectives like increasing brand awareness, traffic, or leads. Step 2 is to identify the target audience. Step 3 chooses social media platforms like Facebook, Twitter, LinkedIn based on audience demographics. Step 4 establishes metrics to measure success. Step 5 creates a content strategy with types of posts and a schedule. Step 6 is to continually test and adjust the plan based on results. An example is provided of how Pure Michigan generated $17 million in PR value from responding to a tweet about which state is the "Mitten State".
The document discusses using social media for nonprofits. It outlines the benefits of using platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ to build awareness, engage supporters and find new donors. Specific tips are provided for each platform, including posting regularly to share content and events, using hashtags to promote campaigns, and engaging with followers to enhance the nonprofit's reputation and reach through social media. The presenter emphasizes using social media to represent the organization and build relationships rather than just promote the latest fundraising campaign.
This document provides an overview of various social media platforms and recommendations for their use. It discusses the pros and cons of social media engagement and recommends focusing on 2-3 relevant platforms. Specific platforms covered include LinkedIn for professional networking, Twitter for sharing information quickly, Facebook for truly social engagement, Google+ and Pinterest for sharing images, and Instagram for mobile photography. It provides tips on audience demographics, integration across platforms, and helpful blogs for optimizing each channel.
PR has an innovation problem. In this presentation, Heather Whaling (@prTini) shares tips and case studies to help PR people infuse tactics with creativity and innovation to generate better outcomes.
No Bullshit Social Media Marketing — SMC EvansvilleErik Deckers
The document discusses social media marketing strategies that drive business results rather than just engagement. It argues that some common beliefs around social media, such as that you must engage in conversations, are untrue ("BULLSHIT"). The document outlines seven key ways social media can benefit business: enhancing branding, protecting reputation, enhancing PR, building community, improving customer service, aiding research and development, and growing sales and leads. It provides tactics for each area and emphasizes measuring results through analytics and ROI metrics like increased traffic, leads, and sales.
Similar to Keeping It Real: How To Land Your Dream Job In Social Media (20)
Sponsorship isn't enough: Why Tech Companies Are Failing To Attract Female En...Adria Richards
There's a big problem affecting nearly every tech company in the Bay Area. This talk is how to bring together talented people together with opportunities at fantastic tech companies. Sounds pretty straightforward right?
That problem is hiring developers. Or it could be looked at as a surplus of jobs. A quick search on popular job boards shows thousands of open jobs in the Bay Area for developers and engineers of all sorts of backgrounds.
According to some reports, the US is in the middle of a talent shortage when it comes to software engineers and STEM talent. We’re also told there is a “skills gap” in the workforce while others write it all off as validation for companies to get more visa’s for their workers and yet there are qualified candidates with Computer Science degrees right here in America being passed up. Why?
All very complex and political so today we’re going to stick to practical things everyone in this room can do once they leave the conference to ensure there are more female engineers working in tech.
This talk will explore how assumptions, bias and stereotypes are causing the reported talent shortage in tech.
How Small Talk Can Save Your Life - Heroku TalkAdria Richards
The document is a presentation by Adria Richards given on September 5, 2013 in San Francisco, CA titled "Small Talk Can Save Your Life". The presentation discusses the importance of communication and small talk in the workplace. It provides tips on how to start small talk including saying hi to someone and asking them a question. The presentation encourages listening to others and suggests communication challenges for coworkers like holding the door for someone or smiling at a new person each day. The goal is to lift up one's team through improved workplace communication and small talk.
What You Learn When You Speak Out - BlogHer 2013 ChicagoAdria Richards
This document summarizes a presentation by Adria Richards about speaking out and the consequences. It describes how she overcame shyness by taking improv classes and blogging. At a tech conference, she tweeted about inappropriate jokes by two attendees, which led to online harassment and death threats against her. However, she also received support from people defending free speech. Her story has inspired others to speak on issues like sexism. She closes by honoring Trayvon Martin and providing contact information.
Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
The Learn To Code Movement - SXSW 2013 SubmissionAdria Richards
As the number of companies utilizing the cloud, smartphones and API's grow, the demand for skilled programmers is increasing but there is a problem. There aren't enough developers to go around.
By 2018, there will be more than 1.4 million job openings in the IT sector. Companies are desperate to build their products yet the numbers of CS graduates, self-taught developers and number of H-1b visas to bring in overseas talent don't add up. In fact, It's not only Silicon Valley; the shortage of programmers is being felt worldwide.
With 50% of higher education institutions planning to take their coursework online in the next ten years, how people learn new skills is rapidly changing.
This panel of experts will explore the opportunities of learning to program, career options and the outcome of the growing online market for education.
For more information, contact adria.richards@sendgrid.com
Over the summer, Google+, a new social network, was launched to much fanfare. While some have touted it as a Facebook-killer, others wonder whether we need (and have time for) yet another social site.
Today, Google+ can provide SEO benefits, in-depth conversations and high-quality content sharing. In the near future, it may be useful for CRM, analytics, blogging, key intranet functions and more. But it may fade out as earlier Google social software has done. In this session, we’ll look at the features that distinguish Google+, particularly for businesses. We’ll also discuss reasons to be cautious in adopting it.
Using Technology To Grow Your Faith Based OrganizationAdria Richards
Goal: Share low cost, high value web-based tools to help pastors and church staff run the back office more effectively.
- Improve communication
- Build trust online
- Engage others to join your cause
Effectiveness Vs Efficiency: Practical ways for dealing with Information Over...Adria Richards
Presented July 9th, 2011 at Blogging While Brown in Los Angeles, CA.
Does it seem like some days you're get anything done?
Would you like to make more money and get important goals out of the way?
Are you sick and tired of being sick and tired?
First we'll show you how to identify important goals in your life by being effective and then we'll discuss how to work smarter, not harder by focusing on efficiency. Lastly, we'll show you the tools you can start using immediately to organized your incoming information from emails, Twitter and phonecalls.
Is Your Blog Design Killing Your Visitor Traffic?Adria Richards
I presented this at Blogalicious 2010 in Miami to highlight best practices for creating a site that people want to visit and return to. During the session, I did live site reviews and provided feedback on how attendees could improve their sites
This document provides an overview of WordPress, including what it is, why people use it, how to get started, and resources for using it. Specifically, it notes that WordPress is an open source blogging and website application, highlights reasons for its popularity like being simple to use and having great community support, and outlines the basic steps for downloading, installing, and customizing a WordPress site.
WordCampNYC 2009 - Adria Richards - Small Business Blueprint For Adria Richards
The document provides tips for small businesses to develop an effective WordPress website. It outlines the benefits of a great WordPress site such as increased sales, traffic, SEO, and leads. It then gives a checklist for website development that includes defining the business purpose, goals, message, platform, and more. Finally, it offers tips for finding a website designer and working with them on the project to ensure the site is completed successfully.
Small Business Blueprint: Checklist for Website DevelopmentAdria Richards
This document provides a checklist for small businesses to consider when developing a website. It outlines 15 key areas of consideration, including the business and its products/services, goals for the site, success metrics, content, design, navigation, social media, budget, and process for finding a website developer. The checklist is intended to help small businesses effectively communicate their needs and priorities to a developer to create a successful website.
The document discusses different types of mobile phones including Blackberries, iPhones, smartphones, and PDAs. It provides information on the key features and functions of each device type, as well as considerations when choosing a mobile phone such as intended use, input options, battery life, and carrier. Costs, data plans, and accessories are also covered.
The document discusses common security vulnerabilities in websites such as cross-site scripting, SQL injections, and predictable IDs. It provides examples of famous sites affected by these issues and recommends steps developers can take to prevent vulnerabilities, such as validating user input and generating random session cookies. The document concludes by emphasizing the importance of discussing, collaborating, testing, and monitoring websites to keep clients safe online.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
20. Write Your Own Ticket
What do people say you're good at?
What makes you forget the clock?
How do you spend your free time?
21. Resources for Social Media Jobs
Mashable http://frsh.ws/a9O8Yx
VentureLoop http://frsh.ws/aILXTd
LinkedIN http://frsh.ws/aW2ea7
Monster http://frsh.ws/9qF3uY
Career Builder http://frsh.ws/c1dFic
SimplyHired http://frsh.ws/bgQeOj
Indeed http://frsh.ws/axcUEN
Flipdog http://frsh.ws/ab1GJ1
http://frsh.ws/landyourdreamjobinsocialmedia
34. Rick Bakas:
Social Media Dream Job
Work includes branding, events, promotions &
having a good time!
Twitter: @rickbakas
46,000+ followers
Klout score 67
http://rickbakas.com
Employer: St. Supery
Title: Director of Social Media
http://www.stsupery.com
36. Questions?
Getting Real: How To Land Your Dream Job
In Social Media
http://frsh.ws/landyourdreamjobinsocialmedia
Adria Richards | @adriarichards | http://butyoureagirl.com