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How to use Mobile Applications to extend your brand
The document discusses how mobile applications can help extend brands. It describes Appcelerator, a company that enables web developers to create mobile and desktop applications using Titanium, which allows building native apps using web technologies. Examples are given of companies like Pabst, Symantec Press, and Scout Mob that successfully built mobile apps using Titanium to engage customers, cut development time, and quickly create location-based apps.
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How to use Mobile Applications to extend your brand
- 1. How to use Mobile Applications to extend your brand SoCon 2010 - Atlanta, GA Building a sustainable, cross-platform Jeff Haynie mobile application strategy @jhaynie Thursday, January 20, 2011
- 2. Jeff Haynie @jhaynie http://blog.jeffhaynie.us Serial Entrepreneur & Silicon Valley geek Co-founder and CEO, Appcelerator SoCon Co-Founder All around good guy Thursday, January 20, 2011
- 3. We enable webdevelopers to quickly create and commercialize mobile & desktop applications. Thursday, January 20, 2011
- 4. 2013: Mobile will be 40% of all internet traffic. Web Mobile Source: eMarketer. June 2009 Thursday, January 20, 2011
- 5. Apps drive thisgrowth. “3 Billion downloads, 140,000 apps” (Apple) Thursday, January 20, 2011
- 6. Because… “Native apps leverage the relationship between the user and the device in a way mobile web apps simply can’t.” (Mobile Marketer) Thursday, January 20, 2011
- 7. And… “Android will overtake Blackberry and iPhone by 2012” (Gartner) Thursday, January 20, 2011
- 8. Oh, and theiPad… Thursday, January 20, 2011
- 9.
- 10. So what… Does building mobile applications matter? Thursday, January 20, 2011
- 11. Apps create opportunity. Brand loyalty Better user metrics Deeper engagement Transactional conversion Thursday, January 20, 2011
- 12. Pabst/Archrival Problem: Solution: Archrival was not Built Pabst’s app in two successful in prior weeks. Uses HTML5, iPhone app attempts. analytics. Result: Opportunity: Extend popular affinity Average customer campaign and deepen engagement: 15 engagement with brand puzzles, 4.5 minutes through a mobile app >50% avg. web visit. called “Puzzle Caps”. 75% repeat usage. Thursday, January 20, 2011
- 13. Symantic Press Problem: Solution: After spending thousands Symantec Press built of dollars on Obj-C PartsFinder on development, the Titanium in 60 hours. application didn’t perform the way we wanted it to.” Opportunity: Result: Enable dealers and end users to search for “We cut out 80% of our millions of auto parts development time, that are available in which allowed us to their area at discounted focus on value prices. creation.” Thursday, January 20, 2011
- 14. Scout Mob Problem: Solution: How to create hyper- ScoutMob built in just 2 location promotions in weeks. real-time Opportunity: Result: Enable time-sensitive hot “By using Titanium we deals with push were able to get a high- notifications, geolocation quality, location-based with the convenience of app to our first market their mobile phone. quickly.” Thursday, January 20, 2011
- 15. That’s Great! But… “Most apps take at least six months of full-time work and cost between $20,000 and $150,000 to develop.” (Forrester Research) Thursday, January 20, 2011
- 16. Solution: Appcelerator Titanium Use web technologies to build native apps Mobile Desktop Netbooks Web Developers Tablets Titanium Set-top Boxes Users Thursday, January 20, 2011
- 17. Product Offering Create, test, and commercialize native mobile and desktop applications with the web technologies you use today. Appcelerator Titanium Mobile Titanium Desktop Network Develop Native iPhone and Build Desktop apps that can Cloud services used for Android apps with full access be deployed with one code testing, packaging, to each device’s APIs. base on the PC, Mac, or distribution, and Linux platforms. analytics. Thursday, January 20, 2011
- 18. Solution Overview Titanium Mobile Desktop Appcelerator Network Thursday, January 20, 2011
- 19. It’s Catching On. Titanium Mobile Beta launched - 6/6/09 Appcelerator has attracted 21,000+ new web developers to create mobile and desktop apps Top 3 application categories: Utilities: budgeting, server monitoring, home management, barcode scanning Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite billing/quoting/invoicing Social: Social aggregation, friend finder, job/employment, Twitter Thursday, January 20, 2011