f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
Apps, APIs & Analytics: What "Mobile First" Really MeansAxway Appcelerator
BYOD for tablets and smartphones represents only the first shock of the mobile explosion. There is an even larger change coming, one defined by greater (not less) heterogeneity in device and OS, combined with myriad of new data sources. Driving all of it is a demand for ever-richer user experiences - a new kind of "experience economy", where the winners are those companies that deliver the most compelling experiences to the user's device of choice. In this presentation to the Washington Area CTO Roundtable, Appcelerator co-founder and CTO Nolan Wright investigates what these changes mean to the ways we build apps, connect them to public and enterprise data, and measure the results - as well as what it all suggests for the future of enterprise IT.
Mobile & The New Experience Economy (And What it Means for IT)Axway Appcelerator
Mobile is replacing the Web -- not soon, now -- but too many companies have their heads in the sand, convinced it’s just another “trend.” It too shall pass, right? See what Appcelerator co-founder and CTO, Nolan Wright, has to say about why B2U is the only acronym that matters.
Darwin's Finches, 20th Century Business, and APIsSam Ramji
APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
Apps, APIs & Analytics: What "Mobile First" Really MeansAxway Appcelerator
BYOD for tablets and smartphones represents only the first shock of the mobile explosion. There is an even larger change coming, one defined by greater (not less) heterogeneity in device and OS, combined with myriad of new data sources. Driving all of it is a demand for ever-richer user experiences - a new kind of "experience economy", where the winners are those companies that deliver the most compelling experiences to the user's device of choice. In this presentation to the Washington Area CTO Roundtable, Appcelerator co-founder and CTO Nolan Wright investigates what these changes mean to the ways we build apps, connect them to public and enterprise data, and measure the results - as well as what it all suggests for the future of enterprise IT.
Mobile & The New Experience Economy (And What it Means for IT)Axway Appcelerator
Mobile is replacing the Web -- not soon, now -- but too many companies have their heads in the sand, convinced it’s just another “trend.” It too shall pass, right? See what Appcelerator co-founder and CTO, Nolan Wright, has to say about why B2U is the only acronym that matters.
Darwin's Finches, 20th Century Business, and APIsSam Ramji
APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
The increasing presence of smartphones and the rapid popularity of mobile applications that cater to consumers and businesses has meant that today there is a mobile app for virtually everything.
What MOBU Can Do ?
Mobile Integrated System
Mobilitas tinggi dalam bisnis saat ini menjadi kunci dalam persaingan bisnis
#appraisalpeople #surveypeople #accountpeople #salespeople #salesforce #mobileapps
Android mobile application development is booming with a growth of android users around world. There are lot's of android applications developed on daily basis and only few of them become successful. Here we share some important features you must implement to develop successful android application. To develop your android application, visit: http://www.greymatterindia.com/android-application-development
Wearables and Technology: A Mobile Panel Moderated by Deven Nongbri - Energy ...Energy Digital Summit
This presentation was a collaboration on a social media panel at the Energy Digital Summit, 2014. Our panelists were:
Susan Farrell, Captavi
Kelsey Ruger, Cogmine
Juston Western, Cogmine
Joel Tarver, Baker Hughes
Appsolutely Essential
Presnetation to the American Chamber of Commerce Hong Kong November 2014
Why mobile is eating the world and apps rule on mobile
What are companies doing in mobile across start ups and industries targeting different stakeholders from local app developers to global industry giants
How should you get into mobile app and where to start
Mobile to Dethrone Desktop
The mobile web will dethrone desktop sites according to the December 2013 Forrester Research, Inc., report entitled "Mobile App or Mobile Web? It's A Choice, Not A Battle." We believe this means mobile sites will replace traditional desktop user interfaces within the next three years.
As this mobile standard for the customer experience approaches, it’s up to you to choose between mobile apps or mobile web.
Do your customers expect deeply engaging and interactive experiences? Or, is it more advantageous to deliver consistent experiences on every device?
Watch full webinar:
http://bit.ly/1ovtNQ8
The increasing presence of smartphones and the rapid popularity of mobile applications that cater to consumers and businesses has meant that today there is a mobile app for virtually everything.
What MOBU Can Do ?
Mobile Integrated System
Mobilitas tinggi dalam bisnis saat ini menjadi kunci dalam persaingan bisnis
#appraisalpeople #surveypeople #accountpeople #salespeople #salesforce #mobileapps
Android mobile application development is booming with a growth of android users around world. There are lot's of android applications developed on daily basis and only few of them become successful. Here we share some important features you must implement to develop successful android application. To develop your android application, visit: http://www.greymatterindia.com/android-application-development
Wearables and Technology: A Mobile Panel Moderated by Deven Nongbri - Energy ...Energy Digital Summit
This presentation was a collaboration on a social media panel at the Energy Digital Summit, 2014. Our panelists were:
Susan Farrell, Captavi
Kelsey Ruger, Cogmine
Juston Western, Cogmine
Joel Tarver, Baker Hughes
Appsolutely Essential
Presnetation to the American Chamber of Commerce Hong Kong November 2014
Why mobile is eating the world and apps rule on mobile
What are companies doing in mobile across start ups and industries targeting different stakeholders from local app developers to global industry giants
How should you get into mobile app and where to start
Mobile to Dethrone Desktop
The mobile web will dethrone desktop sites according to the December 2013 Forrester Research, Inc., report entitled "Mobile App or Mobile Web? It's A Choice, Not A Battle." We believe this means mobile sites will replace traditional desktop user interfaces within the next three years.
As this mobile standard for the customer experience approaches, it’s up to you to choose between mobile apps or mobile web.
Do your customers expect deeply engaging and interactive experiences? Or, is it more advantageous to deliver consistent experiences on every device?
Watch full webinar:
http://bit.ly/1ovtNQ8
IW14 Session: Mike Gualtieri, Forrester ResearchSoftware AG
Session: Apama & Terracotta World; Big Data Streaming Analytics - Right Here, Right Now
Presentation Title: Streaming Analytics Is Icing On The Big Data Cake
Presentation given by Mike Gualtieri, Principal Analyst at Forrester Research, during the Apama & Terracotta World Session at Innovation World 2014 conference, Oct 13-15, 2014, at the Hyatt Regency New Orleans, produced by Software AG. Three days of vision, inspiration and insight. Innovation World is THE global event for digital leaders who are driven to leverage the Software AG Suite: Alfabet, Apama, ARIS, webMethods, Software AG Live, Terracotta and Adabas-Natural.
Xamarin Mobile Leaders Summit: The Mobile Mind Shift: Opportunities, Challeng...Xamarin
Julie Ask, VP and Principal Analyst at Forrester Research and author of ‘The Mobile Mind Shift', has worked with hundreds of clients across retail, travel, banking, insurance, healthcare, and more, to advise companies on the development of their mobile strategies.
In this session from the Mobile Leaders Summit at Xamarin Evolve 2016, she presented on how enterprises can capitalize on the mobile opportunities available to them, including new opportunities for mobile transformation available to the enterprise, the IDEA (identify, design, engineer, analyze) cycle, and how you can engineer your systems to be ready for this shift.
Agile IT: Modern Architecture for Rapid Mobile App DevelopmentAnyPresence
Chris Marsh, Principal Analyst at 451 Research and Rich Mendis, Chief Product and Marketing Officer at AnyPresence, share current trends and best practices to build a progressive mobile architecture and enable your business to compete in today’s mobile world.
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Mozu
Learn how to deliver a seamless digital experience with this presentation from Jason Wallis, CTO of Mozu, featuring Adam Silverman, Principal Analyst at Forrester Research.
Watch the webinar replay here: http://info.mozu.com/ecommerce-responsive-design-considerations-webinar.html
Keep Your Eyes on the Prize Why Context Matters More than EverEktron
To be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across smartphones, tablets, laptops and desktops. Join guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway to learn why context and optimization are the next keys to delivering on your digital goals, and need to be part of your plan for 2014.
4-Step Guide to Mobile Engagement - presented by Forrester Research & Message...SparkPost
The constant evolution of today’s mobile environment can seem complicated—even overwhelming. Your audience is on the move, making them favor businesses that can keep information relevant, and in quickly consumable form.
Hear from guest speaker Julie A. Ask, Vice President and Principal Analyst for Forester Research, as she outlines a simple four-step process for creating an engaging mobile experience.
Learn how to:
Engage expertly by identifying context
Build branding with a well-designed engagement experience
Optimize marketing dollars leveraging the entire mobile ecosystem
Refine strategy by monitoring performance
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Using APIs to Create an Omni-Channel Retail ExperienceCA API Management
Today, tech-savvy consumers are always connected, using their mobile devices to compare prices, read user-generated reviews and pay for products - and many leading e-tailers already connect their customers to this information. The any time, any place connectivity enabled by mobile devices empowers all retailers to offer the kinds of enhanced shopping experiences modern consumers are becoming accustomed to.
To truly satisfy the needs of these well-informed, mobile consumers, retail organizations will need ways to create unified shopping experiences across all channels – from brick-and-mortar stores to the Web to mobile. Increasingly, offering a compelling mobile experience will become the cornerstone upon which these omni-channel shopping experiences are built.
In this webinar, you will learn how APIs can:
• Help deliver a consistent retail experience across multiple channels
• Connect retailers with social data
• Extend legacy systems to mobile apps
• Enable organizations to make real-time use of contextual data and buying patterns
Kevin Benedict, Senior Analyst for Digital Transformation and Mobility at Cognizant, and Susan Miller, Chief Strategy Officer at AnyPresence, explore the ways companies can achieve an information advantage through digital and organizational transformation.
Forrester's Tina Moffett explorers the adoption of advanced analytics, measurement and attribution across marketing channels. She will share current practices and trends to better understanding how brands can use and apply measurement and analytics in their organization to optimize both cross-channel marketing campaigns and customer programs.
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Titanium SDK 6.1.0.GA has just been released and more releases are upcoming. This presentation describes the changes of the most recent release, as well as a roadmap about future releases of Titanium, Hyperloop and Alloy.
2. SPEAKERS
Guest Speaker:Ted Schadler
Vice President and Principal Analyst, Forrester Research Inc.
Coauthor of The Mobile Mind Shift
Nolan Wright
Co-founder and ChiefTechnology Officer, Appcelerator
24. “Delight is the new normal.”
– GEOFFREY MOORE
AUTHOR, CROSSING THE CHASM AND ESCAPE VELOCITY
25. THE CONTRACT HAS CHANGED
THEN: “Does it work?” NOW: “Does it delight?”
26. A revolution in experience is driving an evolution in the stack
CLIENT SERVER
Early 1990s
One-to-one
Rich UX (GUI)
Distributed computing
Local Network
WEB
Late 1990s
One-to-many
Weak UX (HTML-Based)
Server-centric computing
Global network
MOBILE
Today
Many-to-many
Rich UX (driven by mobile OSs)
Distributed computing
Internet of Things
1990s TO TODAY
30. Insights 2.0
A tablet-based view for business owners that measures and manages key metrics
around app adoption, usage, penetration and quality.
31. API Builder
A point-and-click interface to assemble mobile APIs so developers can focus on
innovation rather than integration
32. Private Cloud
A full range of deployment options spans complete cloud-based convenience to
ultimate control with new on-premises deployment
Public Cloud
Virtual Private Cloud
Private Cloud (on premises)
33. Native SDK Support
Connect, test, measure and manage every app in your portfolio - whether built in
the Appcelerator Platform or native SDK
PlatformCapability Appcelerator SDK
iOS
SDK
Android
SDK
MobileTestAutomation YES YES YES
Mobile App Performance
Management
YES YES YES
Mobile Backend-as-a-Service
(MBaaS)
YES YES YES
Mobile Analytics YES YES YES