The document discusses strategies for leveraging mobile applications to enhance brand engagement and user loyalty, emphasizing the growing importance of mobile in internet traffic. It outlines several case studies where companies effectively used Appcelerator Titanium to quickly develop mobile apps, overcoming previous development challenges. The document highlights the benefits of mobile applications, including improved metrics and deeper customer engagement, while noting the typical development costs and time investment.

1. How to use
Mobile Applications
to extend your brand
SoCon 2010 - Atlanta, GA
Building a sustainable, cross-platform Jeff Haynie
mobile application strategy @jhaynie

2. Jeff Haynie
@jhaynie
http://blog.jeffhaynie.us
Serial Entrepreneur & Silicon Valley geek
Co-founder and CEO, Appcelerator
SoCon Co-Founder
All around good guy

3. We enable web developers
to quickly create and commercialize
mobile & desktop applications.

4. 2013:
Mobile will be 40% of all internet traffic.
Web
Mobile
Source: eMarketer. June 2009

5. Apps drive this growth.
“3 Billion downloads, 140,000 apps”
(Apple)

6. Because…
“Native apps leverage the relationship
between the user and the device in a way
mobile web apps simply can’t.”
(Mobile Marketer)

7. And…
“Android will overtake Blackberry and iPhone by
2012” (Gartner)

8. Oh, and the iPad…

10. So what…
Does building mobile applications matter?

11. Apps create opportunity.
Brand loyalty
Better user metrics
Deeper engagement
Transactional conversion

12. Pabst/Archrival
Problem: Solution:
Archrival was not Built Pabst’s app in two
successful in prior weeks. Uses HTML5,
iPhone app attempts. analytics.
Result:
Opportunity:
Extend popular affinity Average customer
campaign and deepen engagement: 15
engagement with brand puzzles, 4.5 minutes
through a mobile app >50% avg. web visit.
called “Puzzle Caps”. 75% repeat usage.

13. Symantic Press
Problem: Solution:
After spending thousands Symantec Press built
of dollars on Obj-C PartsFinder on
development, the Titanium in 60 hours.
application didn’t
perform the way we
wanted it to.”
Opportunity: Result:
Enable dealers and end
users to search for “We cut out 80% of our
millions of auto parts development time,
that are available in which allowed us to
their area at discounted focus on value
prices. creation.”

14. Scout Mob
Problem: Solution:
How to create hyper- ScoutMob built in just 2
location promotions in weeks.
real-time
Opportunity: Result:
Enable time-sensitive hot “By using Titanium we
deals with push were able to get a high-
notifications, geolocation quality, location-based
with the convenience of app to our first market
their mobile phone. quickly.”

15. That’s Great!
But…
“Most apps take at least six months of full-time work
and cost between $20,000 and $150,000 to develop.”
(Forrester Research)

16. Solution:
Appcelerator Titanium
Use web technologies to build native apps
Mobile
Desktop
Netbooks
Web Developers
Tablets
Titanium
Set-top Boxes
Users

17. Product Offering
Create, test, and commercialize
native mobile and desktop applications
with the web technologies you use today.
Appcelerator
Titanium Mobile Titanium Desktop
Network
Develop Native iPhone and Build Desktop apps that can Cloud services used for
Android apps with full access be deployed with one code testing, packaging,
to each device’s APIs. base on the PC, Mac, or distribution, and
Linux platforms. analytics.

18. Solution Overview
Titanium
Mobile Desktop
Appcelerator Network

19. It’s Catching On.
Titanium Mobile Beta launched - 6/6/09
Appcelerator has attracted 21,000+ new web developers
to create mobile and desktop apps
Top 3 application categories:
Utilities: budgeting, server monitoring, home management, barcode scanning
Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite
billing/quoting/invoicing
Social: Social aggregation, friend finder, job/employment, Twitter