This document discusses 7 techniques for rapidly building an email list: 1) using a feature box to pitch email opt-ins, 2) creating a homepage squeeze page focused on opt-ins, 3) using social media squeeze pages, 4) using the about page as a landing page, 5) implementing popups correctly with targeted pitches, 6) using content upgrades, and 7) expanding guest posting efforts. It provides examples and tips for each technique, and notes that Brian Dean's email list grew from 2012-2014 using these strategies.
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev BasuPowered by Search
What are some ways/tips for incorporating search engine optimization in to my startup?
I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
A lecture I delivered to University of Toronto Mississauaga's CCIT program students (CCT332). If you are a student and are considering what path to take in your career, search marketing offers one of the fastest growth tracks.
Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida.
Topics include:
-Vacation Rental Industry Benchmark Data, Website Size, Duplicate Content, Website Speed, Google Analytics, Linking factors Online Reviews, Schema coding, Social Indicators, Brand Factors, User Signals, Google Adwords, and Google +
-Webs
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev BasuPowered by Search
What are some ways/tips for incorporating search engine optimization in to my startup?
I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
A lecture I delivered to University of Toronto Mississauaga's CCIT program students (CCT332). If you are a student and are considering what path to take in your career, search marketing offers one of the fastest growth tracks.
Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida.
Topics include:
-Vacation Rental Industry Benchmark Data, Website Size, Duplicate Content, Website Speed, Google Analytics, Linking factors Online Reviews, Schema coding, Social Indicators, Brand Factors, User Signals, Google Adwords, and Google +
-Webs
Essentials of successful B2B and B2G Online Marketing. Nick Urbani and Johnny Chan cover social media for B2B firms and how to use social media for relationship building to create sales opportunities with government clients.
How One Advisor Supercharged SEO Efforts to Rank #2 in Just 3 Months With Mar...Samantha Russell
Financial advisors who are just starting out not only have to face stiff competition from other well-established firms but it can be nearly impossible to make your content stand out in the oversaturated market.
However, strategically ranking for a target keyword is still very much possible.
How?
By following the right processes and implementing the right SEO strategies.
Samantha Russell, Chief Evangelist at FMG Suite and Twenty Over Ten and special guest, Marc Westlake CFP®, TEP, APFS, EFP, QFA, managing director for Global Wealth review exactly how their firm is successfully ranking #2 for top keywords in Google in just 3 months after launching their new website.
Learn the successful strategies that will help your firm rank in 2021 and beyond, including:
- COVID-19 SEO impacts and opportunities to seize post-pandemic
- Top SEO tactics to execute in 2021
- Optimizing content for search engines in 2021
- SEO and the new SEC Ad Rule
A data-backed look at what it takes to optimize landing pages in the era of Google's core updates. How to align your landing pages to the authority your site has built.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
Google is constantly updating their algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine.
Could these updates be impacting the performance of your landing pages?
If so, how can you see better results from your landing page’s SEO?
Discover what practices can help your landing pages rank better on Google SERPs in this webinar.
You'll learn:
The best content to use, not just sales content.
How to convert without pushing conversion.
Tips for connecting your landing pages to your site at all times.
Join Mordy Oberstein, Head of Communications at Semrush, for insights into what the data tells us and how Google’s ongoing algorithm updates have changed the game when it comes to landing page optimization.
Larry Kim — Top 7 Facebook Marketing Strategies & Advertisement Hacks of All ...Semrush
These slides were presented at the SEMrush webinar "Top 7 Facebook Marketing Strategies & Advertisement Hacks of All Time". Video replay and transcript are available at https://www.semrush.com/webinars/top-7-facebook-marketing-strategies-and-advertisement-hacks-of-all-time/
How often do you use LinkedIn?
DYK, Incorrect sizing could cut off your brand’s messaging and pixelate your graphics. It may even awkwardly stretch your images.
Check the most recent image size specifications for LinkedIn. Get the size of all your LinkedIn images, right!
Save This Little Guide In Your Back Pocket
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Essentials of successful B2B and B2G Online Marketing. Nick Urbani and Johnny Chan cover social media for B2B firms and how to use social media for relationship building to create sales opportunities with government clients.
How One Advisor Supercharged SEO Efforts to Rank #2 in Just 3 Months With Mar...Samantha Russell
Financial advisors who are just starting out not only have to face stiff competition from other well-established firms but it can be nearly impossible to make your content stand out in the oversaturated market.
However, strategically ranking for a target keyword is still very much possible.
How?
By following the right processes and implementing the right SEO strategies.
Samantha Russell, Chief Evangelist at FMG Suite and Twenty Over Ten and special guest, Marc Westlake CFP®, TEP, APFS, EFP, QFA, managing director for Global Wealth review exactly how their firm is successfully ranking #2 for top keywords in Google in just 3 months after launching their new website.
Learn the successful strategies that will help your firm rank in 2021 and beyond, including:
- COVID-19 SEO impacts and opportunities to seize post-pandemic
- Top SEO tactics to execute in 2021
- Optimizing content for search engines in 2021
- SEO and the new SEC Ad Rule
A data-backed look at what it takes to optimize landing pages in the era of Google's core updates. How to align your landing pages to the authority your site has built.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
Google is constantly updating their algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine.
Could these updates be impacting the performance of your landing pages?
If so, how can you see better results from your landing page’s SEO?
Discover what practices can help your landing pages rank better on Google SERPs in this webinar.
You'll learn:
The best content to use, not just sales content.
How to convert without pushing conversion.
Tips for connecting your landing pages to your site at all times.
Join Mordy Oberstein, Head of Communications at Semrush, for insights into what the data tells us and how Google’s ongoing algorithm updates have changed the game when it comes to landing page optimization.
Larry Kim — Top 7 Facebook Marketing Strategies & Advertisement Hacks of All ...Semrush
These slides were presented at the SEMrush webinar "Top 7 Facebook Marketing Strategies & Advertisement Hacks of All Time". Video replay and transcript are available at https://www.semrush.com/webinars/top-7-facebook-marketing-strategies-and-advertisement-hacks-of-all-time/
How often do you use LinkedIn?
DYK, Incorrect sizing could cut off your brand’s messaging and pixelate your graphics. It may even awkwardly stretch your images.
Check the most recent image size specifications for LinkedIn. Get the size of all your LinkedIn images, right!
Save This Little Guide In Your Back Pocket
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Jakub Drahokoupil: Pokládání základů pro obchodní rozhodováníH1.cz
Jakub na svém workshopu na Marketing Festivalu představil, jak dělat obchodní rozhodnutí na základě analýzy dat. Prohlédněte si jeho prezentaci a ujistěte se, že s analytikou umíte správně naložit.
Jan Kvasnička: Optimalizace objednávkového procesu (Shopcamp 2014)Shopcamp 2014
Proč návštěvník nedokončil nákup? Odradilo jej něco nebo jaký byl důvod odchodu? Nepřicházejte o zákazníky. Podíváme se podrobně a prakticky na optimalizaci objednávkového procesu. Příkladů bude opravdu hodně.
Analytické nástroje, které na svém webu běžně používáte, ve skutečnosti vůbec nesledují uživatele, ale prohlížeče. Když si někdo koupí nový počítač nebo promaže cookies nebo používá ještě tablet či mobil, tváří se vždy jako další a úplně nový návštěvník, o kterém vůbec nic nevíme a kterého neumíme spojit s jeho předchozími návštěvami. Co kdybychom ale uměli sledovat uživatele? Napříč všemi jejich zařízeními, napříč všemi svými weby, ale pak dál i na prodejně nebo telefonní lince? Těch nových možností a příležitostí! A co teprve pokud by to šlo i ve vašem e-shopu a jeho Google Analytics, CRM, remarketingu či mailingu?
Proč potřebujete být v Google Knowledge Graphu aneb entitní SEORobertNemec.com
Martin Šimko představil na konferenci SEO restart, jak se stát v očích Googlu entitou a jak proniknout do Google Knowledge Graphu. Na začátku představil, jaký je rozdíl mezi fulltextovým vyhledávače a vyhledávačem, který je založen na entitách/objektech.
Poté se posluchači dozvěděli krok po kroku, jak se stát entitou a uspět v entiním SEO.
From Knowledge Panels to carousels, the Google landscape has changed radically from the days of 10 blue links. Unfortunately, most of these changes are launched and studied in the US. See how Google's European feature landscape compares to the US, what's coming next, and how this should inform your search marketing strategy. Includes data on the UK, Poland, and Czech Republic.
(From Marketing Festival 2014, Brno, Czech Republic)
The Ultimate Guide to Creating Visually Appealing ContentNeil Patel
From videos to infographics, I’m constantly leveraging visual media.
Can you guess why?
It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.
So, how do you create these visual masterpieces? Well, this infographic should help you.
Presented on June 10, 2011 by Mack Campbell at the DFW Philanthropy Conference, this session included a discussion of best practices for website and email design, as well as benchmarks and fundraising through social media.
E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
Watch the launch event or visit seamless.io to learn more
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
Digital Marketing Medium PowerPoint Presentation SlidesSlideTeam
Discuss online marketing channels with ready to use Digital Marketing Medium PowerPoint Presentation Slides. This exclusive internet marketing PPT would be of great use for web marketing professionals. Showcase ways to promote business through digital marketing. The online marketing channels PowerPoint complete deck includes a set of content ready templates such as key statistics and elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistic and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Plan, manage and optimize your digital marketing strategy using this internet marketing channels PPT visuals. Download online marketing medium presentation design to demonstrate methods of digital marketing for your products and services. Analyze their intentions with our Digital Marketing Medium PowerPoint Presentation Slides. Give folks an insight into what the competition can do.
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Here we will show you where you can generate leads online through digital marketing, in which we will also tell you how to get leads through Facebook, Instagram and other social media platforms, we will also tell you about organic leads.
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So what do business owners, clients, product teams and IT actually care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
Noted industry expert, Bob Bly, shares valuable tips to help improve your email marketing. Gain a full understanding of strategies that increase click-through rates, conversions and revenues.
Topics Covered:
• The ‘Agora Model’ for making money with email marketing
• 4 steps to writing strong email messages
• Where to place links in your email for best results
• 16 great creative ideas for your next email campaign
Presenter: Bob Bly
Similar to 7 Super-Practical Techniques to Rapidly Build Your Email List (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
I have to admit, the naysayers have a point. By all accounts, it’s harder than ever to get your visitors to put their email in that box.
And if that wasn’t bad enough, when you actually get someone to enter their email…they’re extremely unlikely to open it. Silverpop research.
So is email marketing really worth all the trouble? I mean, is it worth bribing everyone that comes to your site with a freebie…only to get your emails ignored by 80% of them?
Let me answer that with a statistic. A study by Adestra found that…. Not #5, not #2. číslo jedna.
You can’t get 68% of marketers to agree on ANYTHING.
OK, one more to really drive the point home. For every dollar spent on email, you get $40 back. Direct marketing association. That’s double the ROI of SEO.
Betting on email works. This growth is almost 100% due to the growth of my email list.
But the coolest thing about email is that you get to have REAL conversations with your customers. Not 140 character “conversations”. On social media, people are fake. In email, they’re real. This is the email that I send to new subscribers.
And I’ve received over 3000 responses. Think I know my readers and customers better than most people. You’d be right.
But to get that insane ROI, you need to get your blog readers to enter their emails into that little box. And out of desperation you may be thinking to yourself: “to get subscribers today I need to resort to dirty tricks and annoying popups.” Well you’re absolutely right. And that’s exactly what I’m going to show you today.
Let’s jump right into strategy #1: the feature box
Here’s what most people do to get email optins. Pop an invisible opt-in in their blog’s sidebar or footer.
Sidebar blindness is the new banner blindness. No one will even see your sidebar opt-in form. And if they do, it’s impossible to make your offer compelling enough for them to actually fork over their email.
And what better place to do that than your blog’s homepage? After all, if you’re like most blog, your homepage is one of the most-visited pages on your site.
But how can you do that…without turning your homepage into a shady squeeze page. I mean, you don’t want your homepage to look like this. You want to give people a GREAT first impression, show off your brand, etc.
You have two options. You can go with the Feature box, or the homepage opt-in page. Which I’ll get to a bit later.
This is a box that you add to your blog’s homepage, right above the feed. And it works GREAT. My featurebox converts at about 7.5%.
Let’s go over what you’ll need for your feature box to work. First, you need to dedicate some of your blog’s real estate to the feature box. Ideally it should take up the entire above the fold area.
Next, you need a strong headline and benefit statements. This is what compels people to actually sign up. So they need to be bodybuilder strong.
Now these bullets have an added benefit.
They also give new visitors an idea of what your site is all about. That way, even if they don’t signup right away, they know the basics of you and your blog.
It also gives you a chance to pimp some social proof. Dollars and roses.
Let’s move onto strategy #2, the homepage squeeze page.
You have two options. You can go with the Feature box, or the homepage opt-in page. Which I’ll get to a bit later.
Who here has landed on a page like this? And how many have converted? Back in the day, these squeeze pages converted GREAT. Today, they simply don’t work as well
First, you need a solid designer to get this done for you. Here are a few examples from the wild. You can see that they all look GREAT. The only way you’re going to get away with making your homepage a squeeze page is with a solid design.
So besides a solid designer, what else do you need? First, you need benefit driven copy. Just like with your feature box.
Next, you need to sprinkle some of that social proof on there.
I’ve tested this, and individual testimonials work better than XX,XXX people have already signed up….especially from a respected person in your field. But if you don’t have that, a testimonial from a subscriber or client works great.
I’ve tested this, and individual testimonials work better than XX,XXX people have already signed up….especially from a respected person in your field. But if you don’t have that, a testimonial from a subscriber or client works great.
I’ve tested this, and individual testimonials work better than XX,XXX people have already signed up….especially from a respected person in your field. But if you don’t have that, a testimonial from a subscriber or client works great.
OK, so it’s time for strategy #3 on our list…the social squeeze page. So up to a few months ago, this is really all I had going on my blog in terms of conversions. I knew that a squeeze page would help.
This was the situation I faced a few months back. I had a 6-month stretch where my conversion rate didn’t budge. I knew I wanted a few landing pages to collects emails, but I didn’t want to go the scammy squeeze page route.
As we’ve already established, old school squeeze pages like this aren’t effective anymore.
That’s when I stumbled on this page by copyblogger. At first blush, this just looks like a cool page. Even an infographic. But when you scroll down, you can see that it’s actually squeeze page. Hmmm, very interesting.
And unlike most squeeze pages, this one not only had social sharing buttons…but people were actually sharing the damn thing. That’s when I decided to take the idea of a squeeze page that actually provides value…and add a few tweaks to make it more effective. The result?
The social squeeze page. By far the highest-converting page on my blog. This page’s average conversion rate is 21.7%. Here are the 3 things you’ll need to create your own SSP.
First, you need an in-demand topic. Something that your target audience can’t find enough information about. If the topic is something they can find info for elsewhere, they’re not going to hand over their email. In my case I realized that my target audience of SEO professionals and small business owners couldn’t find enough actionable info or SEO case studies. So I provided both.
Next, you need an awesome video. The video is HUGE because it instantly shows you’re not another scammy squeeze page. I know that some squeeze pages have videos. But the video in your SSP is very different. It should be something that you would be proud to upload to YouTube. I literally rented a flipchart from a store down the street and called my friend (the guy who is always available). I was like “dude, come over. We’re shooting a video”.
Use Wistia turnstile. I forces people to enter their email to watch the rest of the video. This turnstile alone converts almost a third of the people that watch the video.
Finally, you need social elements, namely social sharing buttons and comments. This accomplishes two things.
Finally, you need social elements, namely social sharing buttons and comments. This accomplishes two things.
First, it gets more traffic to your SSP. If your video is awesome (which it should be), people WILL share it, as we saw with the Copyblogger example and my own SSP.
OK we’re moving right along to strategy #4. Who here has an about page? Who has an optin form on that page?
If you don’t, you’re missing out on A LOT of subscribers. Here’s why. If you check your analytics, I can guarantee that your about page is one of your most popular pages. So for that reason alone, it makes sense to have at least one opt-in form on that page.
If you don’t, you’re missing out on A LOT of subscribers. Here’s why. If you check your analytics, I can guarantee that your about page is one of your most popular pages. So for that reason alone, it makes sense to have at least one opt-in form on that page.
That’s why you NEED to add at least one opt-in form on your about page. I actually have two.
That’s why you NEED to add at least one opt-in form on your about page. I actually have two.
My about page converts at a very respectable 6.18%.
Who here HATES popups?
I also used to hate popups. Then one day I was talking to my friend Noah Kagan about my horrendous conversion rates. Here’s what he said:
After a lot of hand-wringing, I decided to give it a one day trial. I used Noah’s free sumome plugin and added this popup to the blog. As you can see, it converted at DOUBLE my sitewide conversion rate. Now it’s time to go over the 4 keys to using popups that maximize emails and minimize annoyance.
This is HUGE. Exit intent popups only appear when someone is leaving your site anyway. So you’re not interrupting them while they read.
If you’re going to annoy someone with a popup, make it count. Here’s an example of what NOT to do from SEJ. This is a generic pitch that doesn’t add much (or any) value.
Here’s a laser targeted exit intent popup. When someone is about to stop reading my keyword research guide, they get a popup that pitches a PDF version of the guide. That’s as targeted as you can get.
And I have a targeted popup for almost every blog post on my site. They convert better and annoy people less. Probably not a coincidence.
A few months ago, I had this problem. There was a post on my site that brought in an insane amount of traffic per month.
For the life of me I couldn’t get visitors to that page to convert into subscribers.
That is, until I tried The Content Upgrade. Here’s what my conversion rate looked like then. Huge difference, right? Let me show you what I did, step-by-step.
First, I thought of a way to make that blog post even better. If you can’t think of anything, take a look at blog comments on your post and on similar posts. In my case, readers were telling me in black and white: PDF would be great. Also, what are the most important factors from the guide?
So I decided to create a PDF checklist that outlined the 10 most important factors from the list.
Now it’s time to give your resource away. I added a pitch in a yellow box at the top of my post…and a download image at the bottom.
Now it’s time to give your resource away. I added a pitch in a yellow box at the top of my post…and a download image at the bottom.
When someone clicks on the link in the yellow box or on the download image, a leadpages box appears where they can enter their email.
To date that single content upgrade has brought in over 3500 new subscribers.
Devesh: need a way to visualize this info on 1-2 slides. Each subscriber is worth about $12 to my business. $12*3590=$43k. The total cost of the campaign was $90 for the checklist design and $47/month for lead pages (x6 months)=$3712. Needless to say, the ROI is fantastic.
Once I saw that increase in conversions on that post, I decided to add the content upgrade to every high-traffic post at Backlinko. And as you can see, my site-wide conversion rate increased by 180%.
You may be thinking: that works great in the SEO/marketing industry, but what about my business? Well Josh, a backlinko reader, runs a golf site called my golf tutor.
Like me, he had a post that got a lot of traffic…but converted poorly.
So he created this simple checklist that summarized the post. And his conversion rate shot up to
Finally, let’s talk about a very powerful technique that I was introduced to by my friend Bryan Harris, where you can build your email list from other people’s websites.
A few months ago I read a post by my friend Bryan Harris at VideoFruit. As you can see here, he outlines a process where he got 500 subscribers from a single guest post using something called the expanded guest post.
I’m honestly not even sure I’ve received 500 subscribers from my last 4 guest posts combined. So I decided to give it a shot. And here’s what happened: 933 subscribers in a week and a half.
Now before I get into why the expanded guest post works so well, let me show you why it’s so hard to get traffic and subscribers from guest posts. Take a look at this. Where are your eyes drawn to? Here and here right? You’d be forgiven for missing the link back to Varda’s site. Forget subscribers: you’re lucky to get any clicks! So what’s the solution? The expanded guest post. Here’s how it works.
First, create a content upgrade for your next guest post, just like you would on your own site. It can be a checklist, a video, a mindmap. Whatever entices people to sign up. Here’s an example of my content upgrade. It’s a video, a pdf checklist and a curated list of links to other helpful content.
Next, pitch the content upgrade in the conclusion section of your guest post. If the site uses leadpages, you can use a leadbox link.
Next, pitch the content upgrade in the conclusion section of your guest post. If the site uses leadpages, you can use a leadbox link.
If not, you can send them to a special landing page. And you’re set.
I know it’s tempting to spend time on social.
Betting on email works. This growth is almost 100% due to the growth of my email list.
But if you’re serious about REALLY getting to know your customer.