STT Inspiration Session: Social Networks

This document discusses the use of social networks for organizations. It provides examples of how various organizations have used social media successfully, such as the National Wildlife Federation growing its email list and a global fundraising event called Twestival. The document also discusses metrics for measuring the success of social media campaigns and emphasizes focusing on organizational goals rather than the technologies. In summary, social networks can help organizations connect with communities, build loyalty and engage in collaborations if used strategically while maintaining editorial control.