Bots in the newsroom: How Slack and AI are changing the way news is discovere...The Splice Newsroom
[Presentation delivered at WAN-IFRA's Publish Asia conference in Manila on March 31, 2016]
We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.
OSF x Highway Africa: New forms of storytelling, distribution and revenueThe Splice Newsroom
I presented this at a workshop at Rhodes University, Grahamstown in South Africa in August 2016. The goal was to help traditional media companies re-think the mass media model and consider new options in the search for sustainable revenue.
Death by a million page views: How the mindless pursuit of reach is killing p...The Splice Newsroom
Here's the presentation I delivered at ICEEfest 2016 in Bucharest. The rush for scale in the past few years is diminishing everything we know about user value. Instead of building a better, deeper relationship with out users, we've turned them into anonymous numbers, distilled down to page views. And when advertisers wanted more views at a lower price, we created more. And we wonder why newsrooms are dying.
New data shows that kids and teens love Snapchat but are losing interest in Facebook. Investors are valuing Snapchat at $4 billion despite its lack of revenue.
Storytelling on mobile: making smart choices. More than 8 in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? (Instructor: Christy Robinson)
Bots in the newsroom: How Slack and AI are changing the way news is discovere...The Splice Newsroom
[Presentation delivered at WAN-IFRA's Publish Asia conference in Manila on March 31, 2016]
We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.
OSF x Highway Africa: New forms of storytelling, distribution and revenueThe Splice Newsroom
I presented this at a workshop at Rhodes University, Grahamstown in South Africa in August 2016. The goal was to help traditional media companies re-think the mass media model and consider new options in the search for sustainable revenue.
Death by a million page views: How the mindless pursuit of reach is killing p...The Splice Newsroom
Here's the presentation I delivered at ICEEfest 2016 in Bucharest. The rush for scale in the past few years is diminishing everything we know about user value. Instead of building a better, deeper relationship with out users, we've turned them into anonymous numbers, distilled down to page views. And when advertisers wanted more views at a lower price, we created more. And we wonder why newsrooms are dying.
New data shows that kids and teens love Snapchat but are losing interest in Facebook. Investors are valuing Snapchat at $4 billion despite its lack of revenue.
Storytelling on mobile: making smart choices. More than 8 in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? (Instructor: Christy Robinson)
Five Years of Innovation Missions - What Have We Learned?Nancy Lane
The Local Media Association has hosted five Innovation Missions. These weeklong study tours feature visits to the world's top technology and media companies including Google, Facebook, LinkedIn, Twitter, BuzzFeed and more. This presentation recapped the top takeaways from all five combined. It was delivered on 10/2/14 at the Local Media Innovation Conference. Panelists included media execs that attended multiple IM's.
Artificial intelligence and conversational search are having their big moment right now, and it’s easy to see why. Its relevant to all of us. Its potential to enhance our daily lives is the foundation of its widespread adoption…but measuring our satisfaction correctly *in the moment* is the key to its ultimate success – or failure. The future of search lies in the ability of conversational UI to make human-to-computer interactions correct, relevant and useful. The satisfaction metric is the key to moving search ahead, making personal AI assistants essential sidekicks in everyday life. The more our personal AIs “get” us, the more we want to talk with them.
In this session, Ozlo’s Principal Engineering Lead Heidi Young, who has lived and breathed search for more than 10 years, will discuss how the success of AI-driven assistants – and their ability to enhance our lives – depends on a specific satisfaction metric. By breaking down human-to-computer interactions and focusing on immediate feedback loops (micro-level metrics) instead of solely on lagging indicators (macro-level metrics), satisfaction is more effectively measured. This type of engagement is a game-changer is measuring satisfaction and indicating happiness. It should be a top priority of AI architects, since users who have positively ending conversations come back. This is the key to the new personal AI assistant revolution.
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Wattpad AndroidTO 2011 - Android and MonetizationWattpad
Topic: Android & Monetization
It is no secret that making money on Android is hard but is it mission impossible? With no truly efficient way to pay for your Android Apps, are we all doomed? Allen Lau from Wattpad will discuss the best ways to monetize on Android.
Podcasting, Internet Radio, You-Nique Branding and YOU!
by Butch Grimes
Presentation made to the National Associaition of Real Estate Professionals in Montego Bay Jamaica on Branding YOU!
The presentation covers all the elements to creating a you-nique podcast and internet radio show to empower and build educational ambassador status in the real estate community.
The presenetation covers all elements to build a brand. From show topics to social networking.
Be YOUNIQUE, "Be Informed, Not Surprised".
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
The media industry is well positioned. They could have "better" data (in the meaning of better for placing advertisements) than many social networks. However they need to embrace data and become a data driven organization.
Lutz Finger analyzes in his talk (video: http://youtu.be/mzWBXUc1QWo) the two main worries the media industry has today: Reach / Expertise - in both areas they are faced with competition from new social media channels.
He shows that BigData and Analytics is the only way out of the issue. Media companies could become the leader in Media Data and in Media Analytics.
"Social Media has become an integral tool of marketing, education, and communication. In this three-hour workshop, participants will learn about the many ways social media is being used at Queen's University. Our guest experts will share time-saving tips, tools and best practices to help you design and deliver a creative social media communications plan, purpose-built to effectively engage your audiences and support your marketing goals."
This presentation was given as an elective workshop for the Administrative Professionals @ Queen's Master Certificate on April 2016
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Make the most of your website | Small charities communications conference | 1...CharityComms
Rebecca Rae-Evans, head of strategy and insight, Reason Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Is there really a best time to post on social media?
Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs.
We were able to get the best time to post on Facebook, Twitter, and Instagram, and the best day to post for Twitter, Facebook, Instagram and LinkedIn.
In general, our data shows that the best time to post on social media is between 9 and 12 a.m. EST, early in the workweek (i.e., Monday to Wednesday). That’s regardless of whether you’re a B2B or B2C brand.
Five Years of Innovation Missions - What Have We Learned?Nancy Lane
The Local Media Association has hosted five Innovation Missions. These weeklong study tours feature visits to the world's top technology and media companies including Google, Facebook, LinkedIn, Twitter, BuzzFeed and more. This presentation recapped the top takeaways from all five combined. It was delivered on 10/2/14 at the Local Media Innovation Conference. Panelists included media execs that attended multiple IM's.
Artificial intelligence and conversational search are having their big moment right now, and it’s easy to see why. Its relevant to all of us. Its potential to enhance our daily lives is the foundation of its widespread adoption…but measuring our satisfaction correctly *in the moment* is the key to its ultimate success – or failure. The future of search lies in the ability of conversational UI to make human-to-computer interactions correct, relevant and useful. The satisfaction metric is the key to moving search ahead, making personal AI assistants essential sidekicks in everyday life. The more our personal AIs “get” us, the more we want to talk with them.
In this session, Ozlo’s Principal Engineering Lead Heidi Young, who has lived and breathed search for more than 10 years, will discuss how the success of AI-driven assistants – and their ability to enhance our lives – depends on a specific satisfaction metric. By breaking down human-to-computer interactions and focusing on immediate feedback loops (micro-level metrics) instead of solely on lagging indicators (macro-level metrics), satisfaction is more effectively measured. This type of engagement is a game-changer is measuring satisfaction and indicating happiness. It should be a top priority of AI architects, since users who have positively ending conversations come back. This is the key to the new personal AI assistant revolution.
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Wattpad AndroidTO 2011 - Android and MonetizationWattpad
Topic: Android & Monetization
It is no secret that making money on Android is hard but is it mission impossible? With no truly efficient way to pay for your Android Apps, are we all doomed? Allen Lau from Wattpad will discuss the best ways to monetize on Android.
Podcasting, Internet Radio, You-Nique Branding and YOU!
by Butch Grimes
Presentation made to the National Associaition of Real Estate Professionals in Montego Bay Jamaica on Branding YOU!
The presentation covers all the elements to creating a you-nique podcast and internet radio show to empower and build educational ambassador status in the real estate community.
The presenetation covers all elements to build a brand. From show topics to social networking.
Be YOUNIQUE, "Be Informed, Not Surprised".
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
The media industry is well positioned. They could have "better" data (in the meaning of better for placing advertisements) than many social networks. However they need to embrace data and become a data driven organization.
Lutz Finger analyzes in his talk (video: http://youtu.be/mzWBXUc1QWo) the two main worries the media industry has today: Reach / Expertise - in both areas they are faced with competition from new social media channels.
He shows that BigData and Analytics is the only way out of the issue. Media companies could become the leader in Media Data and in Media Analytics.
"Social Media has become an integral tool of marketing, education, and communication. In this three-hour workshop, participants will learn about the many ways social media is being used at Queen's University. Our guest experts will share time-saving tips, tools and best practices to help you design and deliver a creative social media communications plan, purpose-built to effectively engage your audiences and support your marketing goals."
This presentation was given as an elective workshop for the Administrative Professionals @ Queen's Master Certificate on April 2016
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Make the most of your website | Small charities communications conference | 1...CharityComms
Rebecca Rae-Evans, head of strategy and insight, Reason Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Is there really a best time to post on social media?
Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs.
We were able to get the best time to post on Facebook, Twitter, and Instagram, and the best day to post for Twitter, Facebook, Instagram and LinkedIn.
In general, our data shows that the best time to post on social media is between 9 and 12 a.m. EST, early in the workweek (i.e., Monday to Wednesday). That’s regardless of whether you’re a B2B or B2C brand.
Finup is content discovery platform based on news and current events. A one of a kind solution to explore content from multiple platforms and sources ( Youtube, Twitter, Quora, Wikipedia, Infographics, Linkedin and blogs) on one single platform. The aim is to solve the discovery problem by bringing all relevant content under a single unified interface, optimized for mobile use.
The Good, the Bad and the Ugly of Social Media and e-CommunicationsDana Vanden Heuvel
Dana VanDen Heuvel is a widely recognized expert who
speakes regularly on blogging, podcasting, RSS, Internet
communities, interactive marketing trends, and best
practices. This morning’s keynote will address the good,
bad and ugly of today’s electronic communications. Plan
to leave this session armed with the knowledge of how
to effectively use electronic communications to create
meaningful relationships in your community.
Today’s branding is a function of media fragmentation: Prateek Kumarrateek KumarNeoNiche Integrated
Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date.
Ideal Media is a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies messages through our interactive channels; allowing advertisers to speak directly to their target market, reaching all audiences.
Here is what Square uses for their Pitch Deck, it has several good pointers on what should go in a startup pitch deck: Sourced from http://www.noise.re/duction/squares-pitch-deck/
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
Alan Soon - Innovative digital trends in newsrooms for 2016Rockit Conference
The media industry will continue to evolve this year as more publishers shift from home pages to distributed content platforms like Facebook and Twitter. What are the other trends coming up and how will they change the way media businesses operate? Join Alan Soon, Founder & CEO of The Splice Newsroom, for his predictions on how the year will turn out and how media companies will continue to evolve.
Compilation and introduction to online sales & marketing. Other parts include Web analytics, Web SEA and SEO, etc. Available on request on mail@rudolph.net
This was a presentation that I gave at AdTech London 2008. Its about harnessing the power of online communities and digital advocacy.
Apologies in advance for the horrendous "word of MOUSE" pun...
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
In this white paper, the author goes through recent online local and social media history and proposes a direction for local media (Yellow Pages, newspapers, etc.). Local media's future will be in real-time.
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Similar to The fragmentation of content and time… and its implications for brands (20)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
The fragmentation of content and time… and its implications for brands
1. Alan Soon
Founder & CEO
alansoon@thesplicenewsroom.com
@alansoon
@splicenewsroom
Spark Conference 2016:
The fragmentation of content and
time… and its implications for brands
2. Why this matters to me.
• Career journalist
• Radio, TV, newswires, magazines, online
• Ex-CNBC, Bloomberg, Star TV, Channel NewsAsia, Yahoo
• Newsroom strategy and operations consultant
• Digital transformation and change management
• ONA Singapore co-founder
4. Trend #1
The content experience is fragmented.
News now lives everywhere.
Ongoing Disruption
5. The news distribution model continues to evolve.
v1.0 Portals
Content host: Own site, Desktop
Discovery/Distribution: Home page
6. The news distribution model continues to evolve.
v1.0 Portals
v2.0 Search
Content host: Own site, Desktop
Discovery/Distribution: Home page
Content host: Own site, Some Social, Desktop
Discovery/Distribution: Home page, SEO, Social
7. The news distribution model continues to evolve.
v1.0 Portals
v2.0 Search
v3.0 Social
Content host: Own site, Desktop
Discovery/Distribution: Home page
Content host: Own site, Some Social, Desktop
Discovery/Distribution: Home page, SEO, Social
Content host: Social, Mobile, Desktop
Discovery/Distribution: Social
8. The news distribution model continues to evolve.
v4.0 Syndicated Platforms
Content host: Social, Publisher Platforms, Mobile
Discovery/Distribution: Social, SEO, Platform Apps,
Podcasts, Newsletters
15. Publisher
Audience
Website
Indirect relationship. Publisher has less control over UX, brand, data.
Twitter
Audience
Facebook
Audience
Google
AMP
Audience
YouTube
Audience
Apple
Audience
Newsletters
Audience
Medium
Audience
As distribution changes, so does the relationship
with the audience.
17. “Ultimately a brand doesn’t want
a particular post and piece of
media. They want a strategy
for making content across
many networks. Not many
companies that can compete
with us on that.”
— Buzzfeed CEO Jonah Peretti
BuzzFeed’s vision.
24. The post-app media world.
“People have different ways they
want to consume information.
Search is one way. Social is
another way. And we think push
notifications might be yet
another. We see that as an
evolving medium and want to
be a part of that.”
— Facebook’s Product Director
Michael Cerda
25. Ask:
If you had to build a content
publisher that only lives on the lock
screen, what will it look like?
29. “Because attention is highly multitasked,
the average American has over 31
hours of activity in a day.”
— Michael Wolf,
Tech and Media Outlook 2016, Activate
30. Source: Michael Wolf, Activate (Tech & Media Outlook 2016)
More than half of the waking day is
spent on tech and media.
31. Source: Michael Wolf, Activate (Tech & Media Outlook 2016)
79% of time is spent on 5 apps
44% of time is spent on 5 websites
100% of time is spent on 18 TV channels
32. Ask:
How much more content can we put
in front of consumers?
How do we stand out?
33. Trend #4
Bots are here.
They’re changing how publishers work.
Within 1 Year
36. Slack as an operating system
for newsrooms
1. Collaborative group and private chatrooms
2. Automated hub for discovery of stories
3. Works across devices and platforms
37. How do you decide which stories to
run on Facebook?
41. Ask:
What if we could teach the bot to
recognize, recommend and craft
stories.
42.
43.
44.
45.
46. Trend #5
Chat bots will be the battleground for
content.
Within 1 Year
#ballsyprediction
47. Recap: Remember this?
v4.0 Syndicated Platforms
Content host: Social, Publisher Platforms, Mobile
Discovery/Distribution: Social, SEO, Platform Apps,
Podcasts, Newsletters
48. Well, there’s a fifth version.
And we’ll be there within a year.
v5.0 Chat Bots
Content host: Chat platforms
Discovery/Distribution: Messenger apps, always-listening services
51. Alan Soon
alansoon@thesplicenewsroom.com
Alan Soon is Asia's leading specialist on newsroom
operations, digital transformation and the business of
media. He is the Founder & CEO of The Splice
Newsroom, an editorial consultancy that builds,
develops and transforms newsrooms.
For more than 20 years, Alan has worked in radio, TV,
news wires, magazine and online across Asia. He
started out as a reporter and grew into other
operational roles including producer, editor, newsroom
manager and eventually a business leader.
Alan led one of the largest digital news teams in the
industry as Yahoo’s Managing Editor for India and
Southeast Asia. He’s also worked at CNBC and
Bloomberg across Asia.
Alan is a regular speaker at international media
conferences and is a co-founder of the Online News
Association in Singapore.