The document discusses wearable technology and smart apparel. It provides statistics on the projected market values of wearable devices and smart clothing. It discusses current popular wearable devices like Fitbit and Google Glass and outlines different types of wearables for health/wellness, medical, industrial, and military uses. Examples of smart apparel technologies and companies developing wearable sensors embedded in clothing are also highlighted.

1. @brilliantnoise
brilliantnoise.com
Brilliant Noise
July 2014
Wearable technology
research report
!
Devices and Apparel

2. 2
Wearable technology describes apparel and accessories
incorporating computer and advanced electronic technology.
There is a lot of excitement about products such as Google Glass,
and fitness tracker wrist-bands such as Fitbit are becoming
commonplace amongst affluent city-dwellers.
Innovations in high-tech fabric and wearable tech apparel
specifically are earlier in the ‘hype cycle’ than these accessories.
Tech embedded into apparel itself offers a more ubiquitous
experience than new accessories.
Summary

3. 3
The wearable device worldwide market
value is projected to be worth $5.17bn
The smart clothing worldwide market
revenue is projected to be worth $1.24bn
1,240,000 shipments of smart clothing
are expected worldwide
Source: MobiHealthNews via Statista
Source: MarketsandMarkets via Statista
Source: Business Insider via Statista
In 2015…

4. 4
Volume
146%
Increase in mentions of wearable technology clothing/apparel
Q1 | 2013
Q1 | 2014
Source: Brandwatch data

5. 5
20%
32%
Source: TechieInsider http://bit.ly/1siJ9ZN
US adults have or plan to purchase
wearable tech by next year
US adults have or plan to purchase
wearable tech within 2 years
Intent to purchase

6. Wearable technology

7. 7
"Wearable tech is already a $3 to $5
billion market today. In the next two
to three years, it could skyrocket to
$30 to $50 billion"
!
- Business Insider http://read.bi/1sils43

8. 8
Source: Google Trends http://bit.ly/1qo9eF0
wearableswearable tech wearable technology
Google searches for ‘wearable technology’

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iWatch
Google Glass
Fitbit
Pebble
Nike Fuelband
Jawbone
Vivofit
Misfit Shine
0% 5% 10% 15% 20% 25% 30% 35%
Source: Brandwatch data
Online conversation per product in Q1 2014

10. 10
32%
Source: SurveyMonkey http://slidesha.re/1l05ExL
21%
39%
8%
Medical devices that transmit body
data to you and/or your caregiver
Headset/eye glasses
Tech-sensitive clothing
Sensor enabled wrist wear
This may be related to lack of awareness or examples to explain what
these categories mean
Which type of wearable device interests
you most? (US)

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Infotainment
Medical
Industrial Health/ wellness
Military
Wearable tech
Source: IHS http://bit.ly/1pAJZix

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Hand-worn terminals
Heads-up display
Smart clothing
Smart glasses
Infotainment
Blood pressure monitors
Continuous glucose
monitoring
Insulin pumps
Smart glasses
Defibrillator patches
Medical
Hand-worn terminals
Heads-up display
Smart clothing
Smart glasses
Industrial
Activity monitors
Sleep sensors
Smart glasses
Fitness & heart rate monitors
Emotional measurements
Smart clothing
Foot Pods & Pedometers
Head-up displays
Health / wellness
Bluetooth headsets
Head-up displays
Imaging products
Smart glasses
Smart Watches
Smart clothing
Military

13. 13
Source: Business Insider http://read.bi/1sils43
There are currently only nine smartwatches available today.
Regarding retail impact, Nike, Adidas, and Under Armour
have best leveraged wearables to enhance the fitness
experience and efficacy of their products.
Fitness is the most popular wearable technology
application
Nearly 61% of the current wearable tech market is
sports and activity trackers.
Fox Business http://fxn.ws/1owurNc

14. 14
ABI Research - Fox Business http://fxn.ws/1owurNc
By 2015, 485 million wearable computing
devices will be shipped per year.
There are more than 250 million installed mobile operating
systems that can support wearable technology
The iWatch could generate $10 billion a year in revenue.
Source: Business Insider http://read.bi/1sils43
Opportunity

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"We expect smart watches to sell approximately two
million units in 2014, typically priced at $150-300. They
are likely to remain specialist devices and be outsold by
smart glasses over the long term”
!
"A key imperative for all wearable device manufacturers is
the need to foster app development: having a large range
of apps will be core to the devices' utility"
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"There are fundamental constraints of battery technology,
acceptable weight and bulk”
!
- Deloitte http://bit.ly/U2UH46

16. Smart apparel

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"Smart clothing is easy because it’s
the only wearable medium you’ve
already been wearing your whole life.
In a decade, every piece of apparel
you buy will have some sort of
biofeedback sensors built in it.”
!
Stéphane Marceau, co-founder of OMsignal.
NY Times http://nyti.ms/1nftfbK

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"What smart clothing does is make
separate pieces of sports monitoring
technology obsolete, by combining
them into a singular piece of sports
clothing technology”
!
- Pro Player Insiders http://bit.ly/SN9Vcf

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"The price is going to have to come way
down before it becomes a product for
most consumers…
!
Wearable apparel [will] be used first for
fitness, wellness and medical applications
by a select group of consumers.”
!
Jonathan Gaw, research manager for IDC Research.
NY Times http://nyti.ms/1nftfbK

20. 20
Chinese scientists have developed a
portable power source that can be
woven into materials like cotton
!
!
!
!
Source http://bit.ly/1qnRSrR

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77% 23%
Source: Brandwatch data
Gender (smart apparel conversation online)

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68% of conversations
come from US
32% of conversations
from other
Source: Brandwatch data
Geography (smart apparel conversation online)

23. 23
TechCrunch
@TechCrunch
VMBeacon Is Wearables For Mannequins,
Sends Clothes Info To Customers
tcrn.ch/1ePxgCy by @mikebutcher
Nicole Forbes
@livehappy8
Coming to #SXSW? Come say hi!!
Your clothes: Naked Truths of #Wearables
Los Angeles Times
@latimes
Beyond Google Glass: Wearable tech hats,
clothes, even nail polish lat.ms/1pnC9bC
Tweets

24. Smart apparel
examples

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move precision
78%
Electric foxy Precision in movement
Move is a technology garment that guides you toward optimal performance
and precision in movement. Move analyses and assesses your movements
the moment you perform them.
Source: http://www.electricfoxy.com/projects/move-precision-in-movement

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Embedded sensors
in textile fabrics
Cityzen Smart textiles conception
Smart textiles are embedded with micro-sensors enabling them to monitor
temperature, heart rate, speed and acceleration as well as to geolocalise.
Source: http://www.cityzensciences.fr/en/

27. 27
Rest Devices Smart sleepwear for babies
Source: http://intel.ly/1p8IYwp
The mini-PC connects to sensors
within the Kimono, a one-piece
sleeping garment.
Mimo monitors baby's vitals and analyses the data for parents so they
can rest easy.
The information is sent to the
parents’ iPhone* or Android*,
eliminating the need for an external
receiver.

28. 28
Hexoskin Wearable body metrics
Source: http://www.hexoskin.com/
Hexoskin gives you insights about your physical training, sleep, and
personal daily activities.
Heart rate
Heart rate variability
Breathing rate
Breathing volume
Activity
Sleep

29. 29
Modwells Personal modules for wellness
Source: http://bit.ly/1siwwOD
“Mods,” a set of wearable sensors that collect and assess health data. Using
feedback and alerts, data helps us manage our health, which we can then
share with healthcare professionals.
Correct Incorrect (slumped)

30. 30
Source: http://www.tzukuri.com/
TZUKURI Never lose your eyewear
TZUKURI embedded custom designed beacons into their glasses, so that
your iPhone will alert you if you leave them behind and the app can show
you where you left them.

31. @brilliantnoise
brilliantnoise.com
Brilliant Noise
July 2014
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