A review of trends and outlook for the Wearable Tech Market. The report is based on secondary research material from various sources and reports from research firms (IHS, Juniper, BI Intelligence etc). The report gives an introduction to the wearable tech market and focuses on the infotainment sector.
The Microsoft company have developed Skinput, a technology that appropriates the human body for acoustic transmission, allowing the skin to be used as an input surface. In particular, we resolve the location of finger taps on the arm and hand by analyzing mechanical vibrations that propagate through the body. We collect these signals using a novel array of sensors worn as an armband. This approach provides an always available, naturally portable, and on-body finger input system. We assess the capabilities, accuracy and limitations of our technique through a two-part, twenty-participant user study. To further illustrate the utility of our approach, we conclude with several proof-of-concept applications we developed.
BCG and Meta today announced the launch of a new report around the increasing influence of digital in driving media and entertainment consumption in India.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
Trends in Sensors, Wearable Devices and IoTWalt Maclay
Today, it is all about being connected and staying connected. Low-cost sensors are revolutionizing medical, home health and wearable devices, as well as other internet of things gadgets. Walt Maclay explains how these smart devices are benefiting from the ongoing development of low-cost high-volume sensors. Whether it is temperature, pressure, vibration, acceleration, flow, sound or vision, it is all about sensors. They are critical to many advances and to the rapid innovation we are seeing today. In this video, Walt Maclay presents the latest trends and challenges he sees for sensors, wearable devices and IoT.
Wearables devices market and technologyKevin Huang
What is wearable technology?
Simply put, it’s technology that you incorporate into things you wear on a day-to-day basis, and it could be anything from a smart watch, augmented reality glasses, or even a personal health monitor in the form of a bracelet.
The idea is that technology will increasingly become more part of our daily lives, and it will become less intrusive, as it will be part of our clothing, and sometimes even part of our bodies!
Wearable tech presents a fascinating field to study. I have conducted some researches and hope you can also learn more about this high growth market.
The Microsoft company have developed Skinput, a technology that appropriates the human body for acoustic transmission, allowing the skin to be used as an input surface. In particular, we resolve the location of finger taps on the arm and hand by analyzing mechanical vibrations that propagate through the body. We collect these signals using a novel array of sensors worn as an armband. This approach provides an always available, naturally portable, and on-body finger input system. We assess the capabilities, accuracy and limitations of our technique through a two-part, twenty-participant user study. To further illustrate the utility of our approach, we conclude with several proof-of-concept applications we developed.
BCG and Meta today announced the launch of a new report around the increasing influence of digital in driving media and entertainment consumption in India.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
Trends in Sensors, Wearable Devices and IoTWalt Maclay
Today, it is all about being connected and staying connected. Low-cost sensors are revolutionizing medical, home health and wearable devices, as well as other internet of things gadgets. Walt Maclay explains how these smart devices are benefiting from the ongoing development of low-cost high-volume sensors. Whether it is temperature, pressure, vibration, acceleration, flow, sound or vision, it is all about sensors. They are critical to many advances and to the rapid innovation we are seeing today. In this video, Walt Maclay presents the latest trends and challenges he sees for sensors, wearable devices and IoT.
Wearables devices market and technologyKevin Huang
What is wearable technology?
Simply put, it’s technology that you incorporate into things you wear on a day-to-day basis, and it could be anything from a smart watch, augmented reality glasses, or even a personal health monitor in the form of a bracelet.
The idea is that technology will increasingly become more part of our daily lives, and it will become less intrusive, as it will be part of our clothing, and sometimes even part of our bodies!
Wearable tech presents a fascinating field to study. I have conducted some researches and hope you can also learn more about this high growth market.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. This is the detailed presentation on xbox 360.
Life is all about signs. Some see them & some don't. This well-researched, compiled & analyzed study shows us just how lesson-worthy our adverts are. And how sometimes, we are totally missing the point.Misleading happens when the customer faces kinds of advertising that represents
false ideas about the product.
This report discusses the current and future trends in wearable technology ( wearables / wearable computer). Further, major drivers of successful wearables has been highlighted and 6 products have been compared as against each of the wearables.
The wearable technology market today spans across the fashion, medicine and technology industries. This presentation analyzes current trends across stye three industries and outline where the future of such products may be headed towards.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. This is the detailed presentation on xbox 360.
Life is all about signs. Some see them & some don't. This well-researched, compiled & analyzed study shows us just how lesson-worthy our adverts are. And how sometimes, we are totally missing the point.Misleading happens when the customer faces kinds of advertising that represents
false ideas about the product.
This report discusses the current and future trends in wearable technology ( wearables / wearable computer). Further, major drivers of successful wearables has been highlighted and 6 products have been compared as against each of the wearables.
The wearable technology market today spans across the fashion, medicine and technology industries. This presentation analyzes current trends across stye three industries and outline where the future of such products may be headed towards.
Is wearable technology really the next big thing? Is it the next category of tech that will change the way we live? Or are smartwatches, fitness trackers, military gadgets and those snazzy Google Glass are a thing we’re supposed to accept as The Future?
Description and introduction about wearable technology with these benefits and its cons and its future.
Presented during the meetup of While42 in London by Guillaume Agis.
These slides use concepts from my (Jeff Funk) course entitled analyzing hi-tech opportunities to show how wearable technology is becoming more economically feasible. Rapid improvements in microprocessors, memory, cameras, displays, cellular processors, WiFi, and other sensors are improving the economics of wearable computing. These slides describe wearable computing devices for the detailed parts of the arm (fingers, hand, wrist), body (chest, neck, waist, shoulders, torso), legs (thighs, ankles, feet), and head. (ear, eyes, forehead). They provide price and other performance data, functions that can be performed, and predictions for the future.
Market Research Report : Wearable device market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Wearable Device Market in India 2015 captures the overall current and future state of wearable device market, it includes detailed coverage of its products available in and outside India. India holds immense opportunities for wearable products due to the significant consumer buying interest and rapid growth in adoption of wearable gadgets. Continual emerging fashion trends are primarily aiding the growth in wearable market penetration. More personalized digital experience has revolutionized consumers’ buying and spending trend for consumer electronic devices including wearable technologies, especially in the urban areas.
Broadly, the key factors that will drive the growth of wearable devices industry are introduction of innovative products, convenience of carrying and ease of entry of new players. Recently, many startup companies in India are catering to the wearable market in a big way by delivering wide range of capabilities. In 2014, wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness. The market has huge opportunity to grow over the coming years along with the steady economic growth of the country.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Dec 2014 –Apr 2015)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2014 – Jul 2014), Exchange Rate: Monthly (Dec 2014 – May 2015)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2011-12– 2014-15), FDI: Annual (2010-11 – 2013-14)
Introduction
Slide 5-9: Wearable Device Market – Overview
Market Overview
Slide 10-11: Market Overview – Global, Market Overview – India
Startups in Wearable Segment
Slide 12: Description and name of the startup companies in India
Drivers & Challenges
Slide 13: Drivers and Challenges – Summary
Slide 14-18: Drivers
Slide 19-20: Challenges
Market Trends
Slide 21-22: Key Market Trends – Wearable Devices
Competitive Landscape
Slide 23: Porter’s Five Forces Analysis
Slide 24-27: Competitive Benchmarking
Slide 28-62: Major Private Players
Market Opportunities
Slide 63-68: Opportunities in Enterprises, SMEs and other Key Industries
Strategic Recommendations
Slide 69-70: Wearable Devices – Market Potential, Sales and Distribution Channel – Opportunities, and Recommendations
Appendix
Slide 71: Key Ratios Description
Slide 72: Sources of Information
The Future of Wearable Tech report in collaboration with iQ by intel identifies 10 trends and three major themes that point to the evolving form and function of wearable devices and their influence on the way we live, work and socialize. In our Connected Intimacy theme, we explore how wearables are revolutionizing the way we communicate information about ourselves and maintain relationships over any distance. With the Tailored Ecosystem theme, we look at how these devices are personalizing the world around us and adapting to our ever-changing needs. While the Co-Evolved Possibilities theme considers the potential and promise of a closer union between humans and technology and its impacts on our natural abilities.
Within these themes, we take an in-depth look at each of the key trends, bringing them to life with best-in-class examples and connecting the dots with takeaways to help spark thinking and discussion. As you click through the following slides, we hope you find inspiration and innovation that you can leverage and share within your own organization.
For more information about the report visit:
http://www.psfk.com/publishing/future-of-wearable-tech
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentati
Saverio Romeo (Principal Analyst at Beecham Research http://www.beechamresearch.com/)
presented his finding at the BIMA Breakfast Briefing on 20 January 2015: What will wearable technology bring us?
Saverio takes a look a closer look at the wearable device market, current considerations for brands, the role of data and the importance of security.
Augmenting the human body has always been the dream. From divine blessings and hereditary abilities in the classical age, to machines and cyborg bodies in modern times. We constantly bump into our physical and mental limitations and dream of surpassing them.
If you take the augmentation of humans to the logical extreme, being able to directly communicate with the brain is going to be key. And once that is possible, it will be almost immediately connected to a network. Allowing for vast amounts of data to be exchanged. However we simply do not know yet how this would influence the individual and if this technology would potentially eradicate individual persona in lieu of an ‘average’ persona.
Augmenting the human body is becoming increasingly more common.
Augmentation is usually technical, but doesn’t need to be electronically (e.g. glasses).
Finding a way to communicate with the body is key to derive information and feed information. Current social and cultural structures can be put under a lot of stress because of it.
How Future Consumers Will Change The Game Berlin May 2008Koen Klokgieters
The cosnumer will change the game of business in the future. Overview of the consumer trends and the impact for business. Also top cases to show the impact in practice.
Wearable Technology Components Market by 2024- By BIS ResearchShmir
Two exclusive Reports on Wearable Electronics for :
1. Components
2. Products
Book within this month to get free updates and bundled offer
For more details & samples contact : shmir@bisresearch.com
Personal Protection /Wearable Technology- Design by Doo Aquino
A patent approved wearable technology design to conceal modular ballistic insert for protection for Men’s, Women’s, and Children’s wear, it functions as an ordinary seasonal fashion garment that is clearly defined acknowledged by gun violence.
www://readytowearbodyarmor.com/
www.bodyarmor.nyc/
A white paper I authored about the major headwinds confronting the wearables market, with some interesting new data point around wearables abandonment and acquisition.
El futuro de la tecnología portátil parece prometedor, no sólo en los EE.UU, sino a nivel global. ¿Qué usos hacen los consumidores de sus dispositivos portátiles? ¿cómo evoluciona la conectividad en diferentes áreas del día a día? ¿están protegidos nuestros datos?
North America Smart Wearable Devices Market, North America Smart Wearable Dev...Anitakumarigrewal
Wearable technology is a new trend to integrate electronic devices into everyday activities, adapt them to changing lifestyles and wear them anywhere on the body. Smart wearable devices market is bifurcated based on product types including smartwatch, smart clothing, head-mounted display, ear-worn, body-worn, camera, fitness trackers, exoskeleton, and medical devices. Smart wearable device integrates the advanced technology into wearable objects. These devices are fitness tracker, activity tracker, VR headsets, smartwatches, and smart wristbands. These wearable devices are broadly used in many sectors like lifestyle, fitness & sports, and defense.
Wearable Technology and IOT Wearable Device Market is foretold to witness lucrative business prospects owing to the ever-increasing demand for wearable devices.
Wearable technology research report: Devices and Apparel. Brilliant Noise
Wearable technology describes clothing and accessories incorporating computer and advanced electronic technology.
Brilliant Noise carried out desk research and used data supplied by Brandwatch to look at recent conversations about wearable technologies, with a focus on smart apparel.
Wearable app development in 2023 involves creating applications that can run on wearable devices like smartwatches and fitness trackers. The app should have features such as real-time data tracking, personalization, and integration with other devices. The app should also be designed for small screens, limited battery life, and have the ability to work offline or with low connectivity. Additionally, it should prioritize user privacy and security.
IHS’ aim in writing this white paper is to provide a brief overview of the world market for wearable technology, assess the overall market drivers and forecasts for growth in the Wearable Technology market, over the next five years.
• This white paper is based on IHS’s reports, World Market for Wearable Technology – A Quantitative Market Assessment – 2012, Sports and Fitness Monitors – World – 2013, and the upcoming World Market for Wearable Technology – 2013 Edition (publishing October 30,2013).
•The new report provides a more detailed assessment of the current and future outlook for wearable technology, with further quantitative analysis such as revenues, unit shipments and average selling prices of wearable devices in 2012 and 2013; and forecasts growth for the years 2014 to 2018.
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
Top 6 Wearable Technology Trends Popular in the MarketMobibizIndia1
Mobibiz, a leading mobile app development company in India offers mobile and web development services for its regional and global clients. We deliver scalable and robust mobility solutions for all business segments.
Twenty million wearable devices were sold last year and over 10% of the US population now has a wearable. And, we expect wearables to top many wish-lists this holiday season. Wearable adoption is well past the early adopter phase and is going mainstream with health and fitness devices leading the way. People want to track and quantify their exercise patterns, and feel that these devices help motivate them to exercise more. And, this is just the beginning.
Engaging the Digital Consumer in the Connected Worldaccenture
The 2015 Accenture Digital Consumer Survey for communications, media and technology companies reveals some important findings about an industry in transition, highlighting the importance of usability, brand trust, and digital security in the new connected world.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
3. Wearable devices come in many forms and have varied application
❖
Wearable devices are clothing or accessories that incorporate advanced electronic
technologies (circuitry, wireless connectivity etc)!
❖
Wearable devices are worn by the user for extended periods of time and the
devices significantly enhance user experience!
❖
A plethora of such devices exist - from smart rings acting as an extension of your
smartphone to devices that monitor blood glucose levels and heads-up displays
employing holographic optics
4. Healthcare and fitness category of wearables currently dominate the market
❖
1
In this report, we classify wearables into four categories based on their application
and use. The four categories are:
Fitness
and Wellness!
includes sports and
activity monitors such as
Nike+Fuelband, Lark
sleep sensors etc.
Healthcare!
includes ECG/
continuous glucose
monitoring (Medtronic,
Cardionet), wearable
patches (Proteus
sensor)
1 Based on IMS research category
Infotainment!
includes smart watches
(Pebble), smart glasses
(Vuzix), wearable
imaging devices
(GoPro) etc.
Industrial/
Military!
includes smart clothing
(Zephyr Bioharness),
HUDs
6. Fitness and activity monitors have seen high consumer adoption in 2012
❖
According to various estimates, the highest revenue generating products sold in 2012
were wrist wear (fitness and activity monitors accounting for anywhere between
60%-90% market share) and continuos glucose monitors (wearable medical devices).!
❖
Such devices have seen high consumer adoption, which is expected to pave the way
for increased awareness and adoption of other wearable infotainment devices such as
smart watches and glasses!
Estimated Market Share for
wearable devices, 2012
!
Consumer Interests in Wearable Device types
!
Tech-Sensitive Textiles And Clothing
!
!
Other!
25%
Headset/Eyeglasses
Sensor-Enabled Wristwear
Medical Devices That Transmit Data
!
0%
10%
20%
30%
40%
Medical Devies!
15%
Fitness Devices!
60%
Source: BII Report, April 2013
Source: BII, IMS and media articles
7. Competitive landscape within the different categories
Source: IHS World market for wearable technology - 2012,2013
8. There are more crowd funded projects for smart watches than big companies
❖
The Fitness market (estimated to be $2-$3 billion) dominated by players such as Nike, Adidas,
FitBit, Jawbone etc have led the charge in wearable devices and brought it to the mainstream
market !
❖
However, the entry of big-name brands such as Google, Apple and Samsung has lent credibility
to the industry and increased awareness of wearable devices of the infotainment sector among
mainstream consumers!
❖
But still, the market is currently dominated by startups borne out of online crowd-funding
campaigns such as kickstarter and indiegogo
Expected to enter the market!
Apple iWatch!
Google Smartwatch!
Microsoft Smartwatch!
LG ‘G Watch’!
Acer!
ZTE!
Nissan
9. Uncertainty in the future of the wearable technology market
❖
While many high-level mobile execs expect
wearable devices to play a significant role in
2014, forecasts for the wearable tech industry
varies widely!
Forecasts vary from 64mn devices shipped in
2017 (by Berg Insight) to 485mn in 2018 by ABI
research.!
Mul4ple'Forecasts'for'Wearable'device'shipments'show'wide'
varia4on'
500"
400"
Devices'Shipped'(mn'units)'
❖
Markets"&"Markets"
300"
Berg"Insight"
IMS":"Mid"
BI"Intelligence"
200"
ABI"Research"
100"
❖
The wide variation is attributed to the differing
expectations on the adoption of wearable
devices by mainstream consumers!
❖
2011"
2012"
2016"
IMS research forecasted the market size under
three scenarios (based on adoption rate) that
vary from 40mn to 171 mn devices shipped!
❖
0"
Many researchers expect fitness and medical
wearable devices to have the highest market
share; BI projects 80% market share of Activity
monitors (fitness and medical) in 2017
Source: IHS Inc. September 2013
2017"
2018"
10. Key Drivers for Wearable Device
Adoption in the Infotainment Market
11. Wearable devices are as much a fashion choice as a functional one
❖
A wearable device is a highly visible part of a user and a lot more personal than smartphones or PCs. Hence,
two characteristics that usually do not feature in the decision making process for other tech products, play a
significant role here!
❖
Fashionability!
❖
Uniqueness!
❖
A dress or jewelry conveys something about the wearer, similarly the usage of any wearable device sends a
message about the user. !
❖
Mainstream adoption of wearables in the consumer market depends on wearable devices achieving the above
two qualities
The stylish and
minimalist Shine
fitness tracker
The recently unveiled
galaxy gear smart watch
was criticized for being
too bulky and
unappealing to women
12. Price remains a key barrier for mainstream adoption of wearable devices
❖
One of the biggest roadblocks for widespread consumer adoption of wearable devices is the price of the current
devices. The average price of smart watches currently available for sale or pre-order in the market is $245, while
the Vuzik smart glasses cost $999!
❖
55% of respondents in a survey conducted by TNS market research say that wearable devices are too expensive!
❖
Survey conducted by GfK noted a significant drop in purchase intent among users after they learnt the price of
current wearable devices (note graph below)!
❖
With more players in the market and lower priced products, the adoption of wearable devices as a mainstream
consumer product is expected to increase
Change in purchase intent of young consumers
after learning current price of product
40%
Before knowing price
After knowing price
Price$Level$of$Smartwatches$currently$available$in$
the$market$for$sale$or$pre>order$
15%$
30%
31%$
$100$$199&
$200$$300&
20%
>$300&
10%
54%$
0%
SmartWatch
SmartGlass
13. Stand-Alone wearable devices have a potentially larger market
Complement to Smartphone
Stand-Alone Device
❖
Under the current scenario, growth of the wearable tech market is limited by the level of
penetration of smartphones. Almost all mainstream wearable devices now are paired with
smartphones (most fitness devices and many smartwatches) !
❖
Smartphone penetration is more than 50% in the developed countries whereas it is less than
20% in some of the large developing markets (such as India, Philippines and Thailand etc)!
❖
Increasingly, wearable devices will evolve as a stand-alone device and hence its potential
market and adoption will see significant growth in the future
14. The overlapping market of smart watches and fitness devices
❖
Fitness devices track distance traveled, how long you
have been inactive, sleep time and sometimes heart rate.
Certain devices such as Nike and Basis bracelets also
display time.!
❖
These functions can also be performed by a smart watch
loaded with sensors, while being paired to a smartphone
to receive and make calls. Through an app ecosystem, a
smart watch is capable of acting as a fitness device and
more!
❖
This suggests, the smart watch market has the potential
to encompass the fitness devices market as well. How
this plays out in the industry, remains to be seen.
15. Wearable devices will have a higher adoption among younger demographic
❖
The current user segment for wearable devices comprise of sport or fitness enthusiasts and early tech
adopters!
❖
Within mainstream consumers, there are certain segments that are more inclined to wearable devices. In
the initial stages, companies should target these segments to increase mainstream adoption of wearables!
❖
Teenagers are potentially a great market for early stage wearable devices. This consumer segment wants
to be always on and connected and wearable devices would add to the ‘cool’ quotient - teenagers’
fashion choice!
❖
Survey by GfK market research firm found that consumers aged 16 to 24 liked the idea of connected
devices (watches and glasses)
Interest among 16-24 year olds for connected watch
and eyewear
SmartWatch
Google Glass
0%
15%
30%
45%
60%
16. Privacy is a major concern for consumers, impacting wearables adoption
❖
With the recent NSA revelations, privacy concerns are at the top of
mind for consumers regarding technology!
❖
An in-depth study conducted by Rackspace and Centre for creative
and social technology showed that privacy concerns were the major
roadblock for adoption!
❖
“don’t want to adopt wearable technologies because of privacy
concerns” - More than half the respondents!
❖
“Google Glass and other wearable devices should be regulated” Two-thirds of the research participants!
❖
“Prefer these devices to be banned completely” - 20% of respondents