Figaro digital conference - From crawl to run - how Lost My Name grew up, fast.Depesh Mandalia
From Start-up to Series A: Marketing Test, Learn and Growth of Lost My Name and how we reached 1M global book sales. With Facebook ads our key engine of growth take a look at how we made it big through Facebook advertising. Titled: From crawl to run - how we grew up, fast.
Figaro digital conference - From crawl to run - how Lost My Name grew up, fast.Depesh Mandalia
From Start-up to Series A: Marketing Test, Learn and Growth of Lost My Name and how we reached 1M global book sales. With Facebook ads our key engine of growth take a look at how we made it big through Facebook advertising. Titled: From crawl to run - how we grew up, fast.
How content operations can become your marketing super power - featuring adid...Brilliant Noise
Producing consistent, customer-focused content requires considerable investment – are you maximising the ROI for your organisation?
For maximum efficiency engaging creative must be supported by strategy and operations.
UK marketers allocate 31% of their budget to content marketing but 70% of marketers lack the consistent or integrated content strategy needed to succeed.
Brilliant Noise helps brands to increase the efficiency of their content by 500% and customer engagement by 200%.
Industry experts will share their learnings and recommendations:
- Kris Ekman, Global Director Social Products and Services, adidas
- Sarah Jones, Senior Manager Digital Content and Social Media, Amex
- Antony Mayfield, CEO, Brilliant Noise
2016 briefing event featuring Forrester Research. We present the key actions to help organisations connect more in 2016: both with their customers and across silos in their organisation.
2016 briefing event featuring Forrester Research. We present our key content trends to help brands connect more in 2016: both with their customers and across silos in their organisation.
At Wired Money 2015 Francisco Gonzàles - Chairman and CEO at BBVA shared how they lead their transformation and what digital means to the bank.
At Brilliant Noise we are inspired by BBVA's transformation.
Download our new book Culture change in the digital age to find out about our approach - http://brilliantnoise.com/what-we-do/culture.
The digital revolution is changing everything. To succeed in this rapidly changing world, businesses face the dual challenge of transforming their organisations whilst staying ahead of the competition.
Brilliant Noise help organisations create the strategy and embed the mindset and behaviours needed to lead and succeed in a digital world.
In this deck we cover:
- The imperative for transformation
- Good and bad examples of change leadership
- Simple diagnostic and evaluation models
- Culture change planning
- Actionable tools and approaches
Resilient Brands: A framework for brand building in the digital ageBrilliant Noise
The rules of branding are changing radically. Established brands are taking too long to adapt. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
This book explores how to build brands that are resilient and relevant in a time of rapid change. We outline:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
Resilient brands workshop - building brands in the digital age Brilliant Noise
What's the role of brand in the digital age? How can your brand keep-up with the flow of new technologies, platforms and the need for content?
You are invited to join us for an inspiring, action-focused afternoon for people who create, manage and lead brands and brand communications.
In the session, we'll introduce you to new ways to:
- Align what your brand is, says and does
- Engage customers around a meaningful story
- Increase the value of your customers using content analytics
- Shift the focus from innovation to transformation.
Craig Menzies' pragmatic and inspiring workshop introduces you to new and effective ways to:
- make the business case for investment
- benchmark performance
- develop a strategy for improvement: now, near and far
- get started with customer journey mapping.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
How content operations can become your marketing super power - featuring adid...Brilliant Noise
Producing consistent, customer-focused content requires considerable investment – are you maximising the ROI for your organisation?
For maximum efficiency engaging creative must be supported by strategy and operations.
UK marketers allocate 31% of their budget to content marketing but 70% of marketers lack the consistent or integrated content strategy needed to succeed.
Brilliant Noise helps brands to increase the efficiency of their content by 500% and customer engagement by 200%.
Industry experts will share their learnings and recommendations:
- Kris Ekman, Global Director Social Products and Services, adidas
- Sarah Jones, Senior Manager Digital Content and Social Media, Amex
- Antony Mayfield, CEO, Brilliant Noise
2016 briefing event featuring Forrester Research. We present the key actions to help organisations connect more in 2016: both with their customers and across silos in their organisation.
2016 briefing event featuring Forrester Research. We present our key content trends to help brands connect more in 2016: both with their customers and across silos in their organisation.
At Wired Money 2015 Francisco Gonzàles - Chairman and CEO at BBVA shared how they lead their transformation and what digital means to the bank.
At Brilliant Noise we are inspired by BBVA's transformation.
Download our new book Culture change in the digital age to find out about our approach - http://brilliantnoise.com/what-we-do/culture.
The digital revolution is changing everything. To succeed in this rapidly changing world, businesses face the dual challenge of transforming their organisations whilst staying ahead of the competition.
Brilliant Noise help organisations create the strategy and embed the mindset and behaviours needed to lead and succeed in a digital world.
In this deck we cover:
- The imperative for transformation
- Good and bad examples of change leadership
- Simple diagnostic and evaluation models
- Culture change planning
- Actionable tools and approaches
Resilient Brands: A framework for brand building in the digital ageBrilliant Noise
The rules of branding are changing radically. Established brands are taking too long to adapt. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
This book explores how to build brands that are resilient and relevant in a time of rapid change. We outline:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
Resilient brands workshop - building brands in the digital age Brilliant Noise
What's the role of brand in the digital age? How can your brand keep-up with the flow of new technologies, platforms and the need for content?
You are invited to join us for an inspiring, action-focused afternoon for people who create, manage and lead brands and brand communications.
In the session, we'll introduce you to new ways to:
- Align what your brand is, says and does
- Engage customers around a meaningful story
- Increase the value of your customers using content analytics
- Shift the focus from innovation to transformation.
Craig Menzies' pragmatic and inspiring workshop introduces you to new and effective ways to:
- make the business case for investment
- benchmark performance
- develop a strategy for improvement: now, near and far
- get started with customer journey mapping.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
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• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
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