Producing consistent, customer-focused content requires considerable investment – are you maximising the ROI for your organisation? For maximum efficiency engaging creative must be supported by strategy and operations. UK marketers allocate 31% of their budget to content marketing but 70% of marketers lack the consistent or integrated content strategy needed to succeed. Brilliant Noise helps brands to increase the efficiency of their content by 500% and customer engagement by 200%. Industry experts will share their learnings and recommendations: - Kris Ekman, Global Director Social Products and Services, adidas - Sarah Jones, Senior Manager Digital Content and Social Media, Amex - Antony Mayfield, CEO, Brilliant Noise