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Copper Fibers  Fabric
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Potential  Barriers  to entry Bargaining Power Asymmetry Mkt Structure Complementary  Technology Threat of Substitutes SMART CLOTHING
 
Privacy Real Options Energy Sources Regulatory Scrutiny Military and Government  Functionality Applications Smart and Pretty
SOURCE:  http://www.emory.edu/BUSINESS/readings/SmartTextiles.pdf

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Smart Clothing Final Presentation

Editor's Notes

  1. WHAT is smart clothing. How are they different from other materials
  2. WHERE does it find potential applications Healthcare - monitoring vital signs Military – Relaying bullet wound info Chameleon fibres – Adapt to external environment
  3. Competitive Viability Assessment - Holt   Complementary Technology low cost, scalable, functionality-enabling data receptors Dynamic wireless data security   Potential Barriers to Entry Logistical: washability, durability, common production methods Market: functional needs already met, Inability of target consumers to purchase/implement smart clothing   Threat of Substitutes Collaborations of existing technologies and processes The alternative fuel vehicle example   Bargaining Power Asymmetry / Market Structure Bargaining power will initially reside with large customers in the market Shift will occur as market relies on suppliers for new purchases and maintenance of “order-winning” technology TECHNICAL challenges Wash and wear Cable and battery problem Comfort and fashion Security MARKET challenges Commercial adoption and manufacturing Costs involved
  4. Military Privacy Energy Source Regulatory Scruitiny
  5. Charles, can you cull these down to nuggets so I can insert them here?
  6. Predictions Future support: Investments from the big guns – 3M, DuPont. Even the military. Adoption : Reductions in costs with advances in technology. Security. Stand-out benefits: Reactive and adaptive clothing (III Gen) Real options thinking Deferred, staging options