Wearable technology is projected to generate $19 billion by 2018, with current interest showing 15% usage and 50% desire to buy. Consumers seek customizable, stylish designs that integrate seamlessly into their lives while providing actionable health metrics and insights. Targeting millennials, who are tech-savvy yet financially stressed, is crucial for the success of wearable tech as it must prove essential to modern life.

1. P I O N E E R I N G
W E A R A B L E
T E C H N O LO GY

2. WITHIN THE NEXT 3 YEARS
WEARABLE TECHNOLOGY WILL BECOME AS
INDISPENSABLE AS CELL PHONES

3. STAKE OUT YOUR
TERRITORY NOW

4. IN PROJECTED REVENUE BY 2018 *
WEARABLE TECHNOLOGY WILL BRING
19$
BILLION
*JUNIPER RESEARCH

5. FUTURE WEARABLE TECH PROMISES UNIMAGINED
POWER THAT WILL ANALYZE OUR BEHAVIOR AND
TRANSFORM THE WAY WE LIVE.

6. BUT IS THE PUBLIC READY?

7. 15%
CURRENTLY USE
WEARABLE TECH.
50%
WANT TO BUY IT.
70%
KNOW WHAT IT IS.*
OF TODAY’S CONSUMERS...
*NIELSEN
AND

8. SO WHAT DO PEOPLE WANT FROM
WEARABLE TECH?

9. AND WEARABLE TECH CAN GIVE THEM THE TOOLS THEY NEED
THEY WANT TO BE IN CONTROL
OF THEIR HEALTH

10. PEOPLE ARE ALREADY USING WHAT’S AVAILABLE TO THEM
ARE TODAY’S MOST POPULAR WEARABLE TECH ITEMS
WATCHES AND
SPORTS BANDS

11. WHAT PEOPLE REALLY WANT ARE OPTIONS FOR...
THEIR HANDS THEIR ARMS THEIR LEGS

12. WEARABLE TECH CAN PROVIDE ACCESS TO INNUMERABLE METRICS AND THEIR TAKEAWAYS
Z
Z
Z
DISTANCE STEPSPERSPIRATION HEART RATE SLEEP HABITS

13. AND IT DOESN’T HAVE
TO STOP THERE...

14. IT’S NOT ENOUGH TO HAND THEM THE TOOLS.
GIVING THEM THE OPTION TO CUSTOMIZE IS THE KEY TO WEARABLE TECH SUCCESS.
PEOPLE LOVE TO
MIX&MATCH

15. WEARABLE TECH CAN HELP PEOPLE IMPROVE
THROUGH SNAPSHOTS AND HEALTH NARRATIVES
OF ADULTS TRACK THEIR DIET,
WEIGHT, OR EXERCISE HABITS.*
OF FITNESS BAND BUYERS SAY THE
ABILITY TO SELF-MONITOR THEIR
WORKOUTS WAS A MAJOR FACTOR
IN THEIR PURCHASE.**
60%
*PEW RESEARCH |**NIELSEN
57%

16. BUT PEOPLE WANT MORE
THAN JUST NUMBERS AND STATS

17. TELL PEOPLE HOW TO USE THE
METRICS THEY’RE GETTING
SYNC WITH THEIR LIVES TELL A STORY
HAND THEM DATA ON
ALL OF THEIR DEVICES.
SHOW THEM HOW TO
USE THEIR DATA.

18. WHY NOT HATS, SHOES, SOCKS...?
EXPAND THE RANGE OF DEVICES
WISH PRODUCTS WERE MORE STYLISH
AND CAME IN FORMS OTHER THAN
WATCHES OR WRISTBANDS.*
OF WEARABLE TECH USERS
62%
*NIELSEN

19. 53%OF CONSUMERS WANT TECH
THAT LOOKS LIKE JEWELRY
MAKE THE PRODUCT
INCONSPICUOUS
*
*NIELSEN

20. PEOPLE WILL INVEST
IN DURABILITY
OF SMART WATCH OWNERS
VALUE DURABILITY
OF FITNESS BAND OWNERS
VALUE DURABILITY* *
*NIELSEN
82% 73%

21. IF YOU WANT WEARABLE TECH SUCCESS...
FROM APPEARANCE TO FUNCTION
MAKE IT FULLY
CUSTOMIZABLE

22. BUT WHO’S REALLY INTERESTED IN
BUYING THIS NEW WEARABLE TECH?

23. 49%
OF FITNESS BAND OWNERS
ARE AGE 18-34*
*NIELSEN
START BY TARGETING
MILLENNIALS

24. MILLENNIALS ARE ALREADY THE LEADERS OF THE DIGITAL
WORLD, AND THEY PUT THE MOST TRUST IN TECHNOLOGY.

25. THEY’RE ALSO MORE ATTACHED TO TECHNOLOGY THAN ANYONE ELSE
OF MILLENNIALS OWN
A SMART PHONE*
OF MILLENNIALS
OWN A LAPTOP*
76%
*NIELSEN
73%

26. 90%
CHECK THEIR PHONE
AS A PART OF THEIR
MORNING ROUTINE.
LOSE COUNT OF HOW
MANY TIMES THEY CHECK
THEIR PHONE PER DAY.
OF MILLENNIAL SMARTPHONE OWNERS...
AND 25%

27. CAPTURING THE MILLENNIAL MEANS
YOUR WEARABLE TECH SYNCS WITH
ALL DEVICES, FROM SMARTPHONES,
TO TABLETS, TO COMPUTERS.
IT HAS TO INTEGRATE SEAMLESSLY INTO THEIR LIVES.

28. 66% OF THEM HAVE AN AVERAGE OF $27,000 IN STUDENT LOANS
HOWEVER, MILLENNIALS ARE
SOME OF THE MOST FINANCIALLY
STRESSED AMONG US

29. 1#COST IS THE CONCERN
WHEN IT COMES TO WEARABLE TECHNOLOGY

30. Wearable tech needs to prove that it is truly
as crucial to modern life as the smartphone.
The best wearable technology will mix analysis,
suggestion, & motivation to provide customers with an
empowering experience that will improve their health.
THE CHALLENGE
THE SOLUTION

31. THANK YOU.
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