SlideShare a Scribd company logo
1 of 14
Download to read offline
DISPATCHES FROM THE NEW ECONOMY:
THE ON-DEMAND
WORKFORCEQUICKBOOKS SELF-EMPLOYED
From delivery, transportation and household errands, to professional services and consulting,
the on-demand economy is changing the way people consume goods and services.
It is also changing the way people work. Intuit and Emergent Research forecast that the number of
people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020.
At Intuit, we believe that this is a once in a generation opportunity to empower the future of work
and a new face of entrepreneurship.
We also believe that doing so will require a new mindset and most importantly, a deep and objective
understanding of the aspirations, motivations and pain points of those choosing on-demand jobs.
Who are they? Why did they choose this work? How satisfied are they? What are their pain points?
What do they want?
To answer these questions, we embarked on a research project in partnership with Emergent
Research and eleven on-demand economy and online talent marketplace companies.
INTRODUCTION
Emergent Research
1
8 KEY FINDINGS
1. The majority of on-demand economy providers are
part-timers.
2. The primary reasons they work in the on-demand
economy is to earn more money and to have greater
work flexibility, control and autonomy.
3. Most on-demand economy providers are satisfied
with their work.
4. Most on-demand economy providers plan to continue
working with their on-demand economy partner.
5. Many on-demand economy providers are small business
owners and/or builders.
6. The biggest challenges on-demand economy providers face
are getting enough work and a lack of predictable income.
7. On-demand economy providers earn, on average,
22% of their household’s income through on-demand
economy work.
8. The on-demand economy workforce skews young,
but 18% are 55 or older. On-demand economy providers
are also more diverse than the overall U.S. workforce.
Methodology:
Survey of 4,622 providers who find work
opportunities via the following platforms:
• Uber, Upwork, Wonolo, MBO Partners,
OnForce, Work Market, Visually,
HourlyNerd, Fiverr, Deliv and Field Nation
Results weighted to reflect the proportion of
providers in each of the following segments:
• Drivers/Delivery
• Online Talent Marketplaces
• Field Service/Onsite Talent
The weights were developed based on the
results from a separate, national survey of
on-demand economy providers.
Definitions:
On-demand economy providers - Individuals
who work via an on-demand economy partner.
On-demand economy partners - Companies
who provide a platform for on-demand work.
2
THE MAJORITY OF ON-DEMAND ECONOMY
PROVIDERS ARE PART-TIMERS
On-demand economy providers report working an average of 40.4 hours per week with
about 12 hours per week working for their primary on-demand economy partner
of on-demand economy
providers have either a
traditional full-time job (29%)
or part-time job (14%)
43%
Works for more than one platform
Has their own business
Cares for family members
Full or part-time students
Primary on-demand economy partner company is their sole source of income
33%
39%
19%
11%
5%
3
ON-DEMAND WORK IS ONE OF
MANY INCOME STREAMS
The average on-demand worker relies on three different income streams.
Top Sources of Income
On-Demand work
Traditional full-time job
Independent contractor / consultant / freelancer
Run own business / no employees
Traditional part-time job
Run own business / at least one employee or partner
Sell goods in online marketplaces
Temporary or talent agency
34%
24%
19%
9%
6%
5%
2%
1%
4
REASONS PROVIDERS WORK
IN THE ON-DEMAND ECONOMY
To create and
control my schedule
63%
46%
To be my own boss
32%
For greater work /
life flexibility
35%
Other Top Reasons
Other Reasons
Wanted to try something new
For income while I look for other work
To gain skills to advance my career
Inability to find a job
32%
19%
17%
11%
The primary reason is to earn more
money / supplemental income.
5
SATISFACTION AND RELATED ATTITUDES
On-Demand Economy Providers’ Level of Satisfaction With Their On-Demand Job
SatisfiedHighly Satisfied
54% 16% 7%
Dissatisfied
like controlling decisions about where, when and how they work
91%
6
SATISFACTION AND RELATED ATTITUDES
On-demand economy providers report being happier and enjoying the social
opportunities the on-demand economy provides. They also report more of their
friends are starting their own businesses and/or working in the on-demand economy.
!
I am happier because I’m with an on-demand economy partner
I enjoy the social opportunities that working with
an on-demand economy partner offers
More of my friends are working independently
or starting their own businesses than in the past
Strongly / Somewhat agree Neutral Strongly / Somewhat disagree
28%63% 9%
14%58% 28%
30%36% 34%
7
Definitely
47%
Probably
34%
Might / might not
15%
Probably not
3%
Will on-demand economy providers continue working with their primary
on-demand economy partner 12 months from now?
FUTURE PLANS
plan to continue working with their primary on-demand economy partner
81%
8
32%
24%
MANY ON-DEMAND ECONOMY PROVIDERS OWN
OR PLAN TO BUILD A SMALL BUSINESS
Want to build a business
Want to be their own boss
Own their own small business
39%
Being the Boss
I always wanted to be my own boss
I do not like having to answer to a boss
I will not go back to relying solely on a traditional job
Previous employers have not recognized the value I offered
I would rather have a traditional job than be my own boss
Strongly / Somewhat agree Neutral Strongly / Somewhat disagree
18%74% 7%
16%54% 30%
25%50% 25%
27%48% 25%
64%13% 23%
9
ON-DEMAND PROVIDER CHALLENGES
Top challenges:
!
Getting enough work
Unpredictable income
Unfair Pay
Lack of job security
Understanding tax and legal obligations
Lack of benefits / health insurance
57%
50%
41%
22%
20%
19%
!
10
$ $ $ $
22%
ON-DEMAND PROVIDER INCOME
Average gross income from an on-demand
economy job over past 12 months is $7,900.
Average percentage of household income
generated by on-demand work
!
Reported hourly earnings ranged from $12 to $98 with an average of
11
ON-DEMAND ECONOMY PROVIDER DEMOGRAPHICS
Men
White African American Hispanic Asian/Pacific Islander /
Indian sub-continent
Other
Women66%
64% 12% 10% 11%7%
34%
Gender
Marital Status
Age
Education
Ethnicity
41 38Average (years) Median (years)
Married
Not married and not living w/partner
Not married, but living w/partner
Divorced
Separated
Widowed
Millennials: Aged 18-34
Gen X: Aged 35-51
Baby Boomers: Aged 52-68
Seniors: Aged 69+
High school or less
High school degree / GED
Some college or 2-year degree
4-year college degree
Graduate or professional degree
Other
46%
24%
12%
9%
2%
1%
39%
36%
24%
1%
1%
9%
36%
31%
20%
2%
12
The on-demand economy is accelerating a move toward self-employment and is having a
transformative effect on our economy.
We need to empower people to take advantage of the positive opportunities that the
on-demand economy provides. We need to build new tools and supports to deliver stability
for the growing self-employed workforce.
It’s time to look ahead with an informed and productive discussion about the future of work.
CONCLUSION

More Related Content

What's hot

The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action accenture
 
Fintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open InnovationFintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open Innovationaccenture
 
Strategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. KearneyStrategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. KearneyKearney
 
Accelerating digital innovation inside and out
Accelerating digital innovation inside and outAccelerating digital innovation inside and out
Accelerating digital innovation inside and outDeloitte United States
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalTodd Olson
 
Accenture Consumer Behavior Research: The value shake-up
Accenture Consumer Behavior Research: The value shake-upAccenture Consumer Behavior Research: The value shake-up
Accenture Consumer Behavior Research: The value shake-upaccenture
 
Media-Morphosis Transforming Media and Entertainment
Media-Morphosis Transforming Media and EntertainmentMedia-Morphosis Transforming Media and Entertainment
Media-Morphosis Transforming Media and Entertainmentaccenture
 
Pitch Deck Teardown: Scrintal's $1M Seed deck
Pitch Deck Teardown: Scrintal's $1M Seed deckPitch Deck Teardown: Scrintal's $1M Seed deck
Pitch Deck Teardown: Scrintal's $1M Seed deckHajeJanKamps
 
The Diversity Imperative: 14th Annual Australian Chief Executive Study
The Diversity Imperative: 14th Annual Australian Chief Executive StudyThe Diversity Imperative: 14th Annual Australian Chief Executive Study
The Diversity Imperative: 14th Annual Australian Chief Executive StudyPwC's Strategy&
 
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyDispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
 
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesThe State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesMattermark
 
Hive - Investor Deck
Hive - Investor DeckHive - Investor Deck
Hive - Investor DeckAlex Reed
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenuePwC
 
When, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce ProductivityWhen, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce Productivityaccenture
 
Unleashing Competitiveness on the Cloud Continuum | Accenture
Unleashing Competitiveness on the Cloud Continuum | AccentureUnleashing Competitiveness on the Cloud Continuum | Accenture
Unleashing Competitiveness on the Cloud Continuum | Accentureaccenture
 
Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?Elodie A.
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
Pitch Deck Teardown: Super.com's $60M Series C deck
Pitch Deck Teardown: Super.com's $60M Series C deckPitch Deck Teardown: Super.com's $60M Series C deck
Pitch Deck Teardown: Super.com's $60M Series C deckHajeJanKamps
 

What's hot (20)

The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action
 
Fintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open InnovationFintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open Innovation
 
Data privacy by the numbers
Data privacy by the numbersData privacy by the numbers
Data privacy by the numbers
 
Strategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. KearneyStrategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. Kearney
 
The Deloitte Millennial Survey 2016
The Deloitte Millennial Survey 2016The Deloitte Millennial Survey 2016
The Deloitte Millennial Survey 2016
 
Accelerating digital innovation inside and out
Accelerating digital innovation inside and outAccelerating digital innovation inside and out
Accelerating digital innovation inside and out
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck External
 
Accenture Consumer Behavior Research: The value shake-up
Accenture Consumer Behavior Research: The value shake-upAccenture Consumer Behavior Research: The value shake-up
Accenture Consumer Behavior Research: The value shake-up
 
Media-Morphosis Transforming Media and Entertainment
Media-Morphosis Transforming Media and EntertainmentMedia-Morphosis Transforming Media and Entertainment
Media-Morphosis Transforming Media and Entertainment
 
Pitch Deck Teardown: Scrintal's $1M Seed deck
Pitch Deck Teardown: Scrintal's $1M Seed deckPitch Deck Teardown: Scrintal's $1M Seed deck
Pitch Deck Teardown: Scrintal's $1M Seed deck
 
The Diversity Imperative: 14th Annual Australian Chief Executive Study
The Diversity Imperative: 14th Annual Australian Chief Executive StudyThe Diversity Imperative: 14th Annual Australian Chief Executive Study
The Diversity Imperative: 14th Annual Australian Chief Executive Study
 
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyDispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
 
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesThe State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
 
Hive - Investor Deck
Hive - Investor DeckHive - Investor Deck
Hive - Investor Deck
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenue
 
When, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce ProductivityWhen, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce Productivity
 
Unleashing Competitiveness on the Cloud Continuum | Accenture
Unleashing Competitiveness on the Cloud Continuum | AccentureUnleashing Competitiveness on the Cloud Continuum | Accenture
Unleashing Competitiveness on the Cloud Continuum | Accenture
 
Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
Pitch Deck Teardown: Super.com's $60M Series C deck
Pitch Deck Teardown: Super.com's $60M Series C deckPitch Deck Teardown: Super.com's $60M Series C deck
Pitch Deck Teardown: Super.com's $60M Series C deck
 

Similar to Dispatches From The New Economy: The On-Demand Economy And The Future Of Work

Dispatches From the New Economy: The On-Demand Workforce
Dispatches From the New Economy: The On-Demand WorkforceDispatches From the New Economy: The On-Demand Workforce
Dispatches From the New Economy: The On-Demand WorkforceIntuit Inc.
 
north-east-salary-survey-2015
north-east-salary-survey-2015north-east-salary-survey-2015
north-east-salary-survey-2015Jenni Rankin
 
6 Surprising Hourly Job Seeker Insights | Snagajob
6 Surprising Hourly Job Seeker Insights | Snagajob6 Surprising Hourly Job Seeker Insights | Snagajob
6 Surprising Hourly Job Seeker Insights | SnagajobSnag
 
Breaking Down Benefits: 5 Benefits Trends Driving Change In 2020
Breaking Down Benefits: 5 Benefits Trends Driving Change In 2020Breaking Down Benefits: 5 Benefits Trends Driving Change In 2020
Breaking Down Benefits: 5 Benefits Trends Driving Change In 2020Aggregage
 
Staffing Industry CoVenture Industry Deck
Staffing Industry CoVenture Industry DeckStaffing Industry CoVenture Industry Deck
Staffing Industry CoVenture Industry DeckAli Hamed
 
OCG Covid-19 Nature of Work Report
OCG Covid-19 Nature of Work ReportOCG Covid-19 Nature of Work Report
OCG Covid-19 Nature of Work ReportSamProud1
 
Slide Deck JibeHealth Final
Slide Deck JibeHealth FinalSlide Deck JibeHealth Final
Slide Deck JibeHealth FinalJibeHealth.com
 
Small Business Tracking Study - Healthcare Detail
Small Business Tracking Study - Healthcare DetailSmall Business Tracking Study - Healthcare Detail
Small Business Tracking Study - Healthcare Detailjgerber117
 
UK Consumer Salary Survey 2015
UK Consumer Salary Survey 2015UK Consumer Salary Survey 2015
UK Consumer Salary Survey 2015Nigel Wright Group
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Ruth McRory
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Kelly McCaughey
 
Ambition-Market-Trends-Australia-2H-2014
Ambition-Market-Trends-Australia-2H-2014Ambition-Market-Trends-Australia-2H-2014
Ambition-Market-Trends-Australia-2H-2014Emma Crowley
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Tara Donaldson
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Daniel Murphy
 
The On-Demand Economy Survey
The On-Demand Economy SurveyThe On-Demand Economy Survey
The On-Demand Economy SurveyBurson-Marsteller
 
People at Work 2022: A Global Workforce View" del ADP Research Institute
People at Work 2022: A Global Workforce View" del ADP Research InstitutePeople at Work 2022: A Global Workforce View" del ADP Research Institute
People at Work 2022: A Global Workforce View" del ADP Research InstituteAproximacionAlFuturo
 
Crowdfunding Slide Deck
Crowdfunding Slide DeckCrowdfunding Slide Deck
Crowdfunding Slide DeckJibeHealth.com
 
Crowdfunding Slide Deck - JibeHealth.com
Crowdfunding Slide Deck - JibeHealth.comCrowdfunding Slide Deck - JibeHealth.com
Crowdfunding Slide Deck - JibeHealth.comJibeHealth.com
 
What Talent Wants - Finance
What Talent Wants - FinanceWhat Talent Wants - Finance
What Talent Wants - FinanceKelly Services
 

Similar to Dispatches From The New Economy: The On-Demand Economy And The Future Of Work (20)

Dispatches From the New Economy: The On-Demand Workforce
Dispatches From the New Economy: The On-Demand WorkforceDispatches From the New Economy: The On-Demand Workforce
Dispatches From the New Economy: The On-Demand Workforce
 
north-east-salary-survey-2015
north-east-salary-survey-2015north-east-salary-survey-2015
north-east-salary-survey-2015
 
North East Salary Survey 2015
North East Salary Survey 2015North East Salary Survey 2015
North East Salary Survey 2015
 
6 Surprising Hourly Job Seeker Insights | Snagajob
6 Surprising Hourly Job Seeker Insights | Snagajob6 Surprising Hourly Job Seeker Insights | Snagajob
6 Surprising Hourly Job Seeker Insights | Snagajob
 
Breaking Down Benefits: 5 Benefits Trends Driving Change In 2020
Breaking Down Benefits: 5 Benefits Trends Driving Change In 2020Breaking Down Benefits: 5 Benefits Trends Driving Change In 2020
Breaking Down Benefits: 5 Benefits Trends Driving Change In 2020
 
Staffing Industry CoVenture Industry Deck
Staffing Industry CoVenture Industry DeckStaffing Industry CoVenture Industry Deck
Staffing Industry CoVenture Industry Deck
 
OCG Covid-19 Nature of Work Report
OCG Covid-19 Nature of Work ReportOCG Covid-19 Nature of Work Report
OCG Covid-19 Nature of Work Report
 
Slide Deck JibeHealth Final
Slide Deck JibeHealth FinalSlide Deck JibeHealth Final
Slide Deck JibeHealth Final
 
Small Business Tracking Study - Healthcare Detail
Small Business Tracking Study - Healthcare DetailSmall Business Tracking Study - Healthcare Detail
Small Business Tracking Study - Healthcare Detail
 
UK Consumer Salary Survey 2015
UK Consumer Salary Survey 2015UK Consumer Salary Survey 2015
UK Consumer Salary Survey 2015
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014
 
Ambition-Market-Trends-Australia-2H-2014
Ambition-Market-Trends-Australia-2H-2014Ambition-Market-Trends-Australia-2H-2014
Ambition-Market-Trends-Australia-2H-2014
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014
 
The On-Demand Economy Survey
The On-Demand Economy SurveyThe On-Demand Economy Survey
The On-Demand Economy Survey
 
People at Work 2022: A Global Workforce View" del ADP Research Institute
People at Work 2022: A Global Workforce View" del ADP Research InstitutePeople at Work 2022: A Global Workforce View" del ADP Research Institute
People at Work 2022: A Global Workforce View" del ADP Research Institute
 
Crowdfunding Slide Deck
Crowdfunding Slide DeckCrowdfunding Slide Deck
Crowdfunding Slide Deck
 
Crowdfunding Slide Deck - JibeHealth.com
Crowdfunding Slide Deck - JibeHealth.comCrowdfunding Slide Deck - JibeHealth.com
Crowdfunding Slide Deck - JibeHealth.com
 
What Talent Wants - Finance
What Talent Wants - FinanceWhat Talent Wants - Finance
What Talent Wants - Finance
 

More from Intuit Inc.

State of Small Business – Growth and Success Report
State of Small Business – Growth and Success ReportState of Small Business – Growth and Success Report
State of Small Business – Growth and Success ReportIntuit Inc.
 
The State of Small Business Cash Flow
The State of Small Business Cash FlowThe State of Small Business Cash Flow
The State of Small Business Cash FlowIntuit Inc.
 
Small Business in the Age of AI
Small Business in the Age of AI Small Business in the Age of AI
Small Business in the Age of AI Intuit Inc.
 
Get financially Fit: Tips for Using QuickBooks
Get financially Fit: Tips for Using QuickBooksGet financially Fit: Tips for Using QuickBooks
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
 
SEO, Social, and More: Digital Marketing for your Business
SEO, Social, and More: Digital Marketing for your BusinessSEO, Social, and More: Digital Marketing for your Business
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
 
Why Building Your Brand is Key to Getting Customers
Why Building Your Brand is Key to Getting CustomersWhy Building Your Brand is Key to Getting Customers
Why Building Your Brand is Key to Getting CustomersIntuit Inc.
 
Get Found Fast: Google AdWords Strategies for Growth
Get Found Fast: Google AdWords Strategies for GrowthGet Found Fast: Google AdWords Strategies for Growth
Get Found Fast: Google AdWords Strategies for GrowthIntuit Inc.
 
Giving Clients What They Want
Giving Clients What They WantGiving Clients What They Want
Giving Clients What They WantIntuit Inc.
 
What Accounting Will Look Like in 2030
What Accounting Will Look Like in 2030What Accounting Will Look Like in 2030
What Accounting Will Look Like in 2030Intuit Inc.
 
Pricing in the Digital Age
Pricing in the Digital Age Pricing in the Digital Age
Pricing in the Digital Age Intuit Inc.
 
Handbook: Power Panel on Apps you need to give you more time to serve your cl...
Handbook: Power Panel on Apps you need to give you more time to serve your cl...Handbook: Power Panel on Apps you need to give you more time to serve your cl...
Handbook: Power Panel on Apps you need to give you more time to serve your cl...Intuit Inc.
 
Handbook: Advanced QuickBooks Online - Handling Tricky Transactions
Handbook: Advanced QuickBooks Online - Handling Tricky TransactionsHandbook: Advanced QuickBooks Online - Handling Tricky Transactions
Handbook: Advanced QuickBooks Online - Handling Tricky TransactionsIntuit Inc.
 
Advanced QuickBooks Online - Handling Tricky Transactions
Advanced QuickBooks Online - Handling Tricky TransactionsAdvanced QuickBooks Online - Handling Tricky Transactions
Advanced QuickBooks Online - Handling Tricky TransactionsIntuit Inc.
 
Handling tricky transactions in QuickBooks Online
Handling tricky transactions in QuickBooks OnlineHandling tricky transactions in QuickBooks Online
Handling tricky transactions in QuickBooks OnlineIntuit Inc.
 
Social media is social business
Social media is social business  Social media is social business
Social media is social business Intuit Inc.
 
Conversation guide: Forming deep relationships with your clients
Conversation guide: Forming deep relationships with your clientsConversation guide: Forming deep relationships with your clients
Conversation guide: Forming deep relationships with your clientsIntuit Inc.
 
Making tax digital
Making tax digital  Making tax digital
Making tax digital Intuit Inc.
 
Giving clients what they want
Giving clients what they want Giving clients what they want
Giving clients what they want Intuit Inc.
 
100 percent cloud your action plan for success
100 percent cloud your action plan for success 100 percent cloud your action plan for success
100 percent cloud your action plan for success Intuit Inc.
 
Attracting and retaining top talent
Attracting and retaining top talent Attracting and retaining top talent
Attracting and retaining top talent Intuit Inc.
 

More from Intuit Inc. (20)

State of Small Business – Growth and Success Report
State of Small Business – Growth and Success ReportState of Small Business – Growth and Success Report
State of Small Business – Growth and Success Report
 
The State of Small Business Cash Flow
The State of Small Business Cash FlowThe State of Small Business Cash Flow
The State of Small Business Cash Flow
 
Small Business in the Age of AI
Small Business in the Age of AI Small Business in the Age of AI
Small Business in the Age of AI
 
Get financially Fit: Tips for Using QuickBooks
Get financially Fit: Tips for Using QuickBooksGet financially Fit: Tips for Using QuickBooks
Get financially Fit: Tips for Using QuickBooks
 
SEO, Social, and More: Digital Marketing for your Business
SEO, Social, and More: Digital Marketing for your BusinessSEO, Social, and More: Digital Marketing for your Business
SEO, Social, and More: Digital Marketing for your Business
 
Why Building Your Brand is Key to Getting Customers
Why Building Your Brand is Key to Getting CustomersWhy Building Your Brand is Key to Getting Customers
Why Building Your Brand is Key to Getting Customers
 
Get Found Fast: Google AdWords Strategies for Growth
Get Found Fast: Google AdWords Strategies for GrowthGet Found Fast: Google AdWords Strategies for Growth
Get Found Fast: Google AdWords Strategies for Growth
 
Giving Clients What They Want
Giving Clients What They WantGiving Clients What They Want
Giving Clients What They Want
 
What Accounting Will Look Like in 2030
What Accounting Will Look Like in 2030What Accounting Will Look Like in 2030
What Accounting Will Look Like in 2030
 
Pricing in the Digital Age
Pricing in the Digital Age Pricing in the Digital Age
Pricing in the Digital Age
 
Handbook: Power Panel on Apps you need to give you more time to serve your cl...
Handbook: Power Panel on Apps you need to give you more time to serve your cl...Handbook: Power Panel on Apps you need to give you more time to serve your cl...
Handbook: Power Panel on Apps you need to give you more time to serve your cl...
 
Handbook: Advanced QuickBooks Online - Handling Tricky Transactions
Handbook: Advanced QuickBooks Online - Handling Tricky TransactionsHandbook: Advanced QuickBooks Online - Handling Tricky Transactions
Handbook: Advanced QuickBooks Online - Handling Tricky Transactions
 
Advanced QuickBooks Online - Handling Tricky Transactions
Advanced QuickBooks Online - Handling Tricky TransactionsAdvanced QuickBooks Online - Handling Tricky Transactions
Advanced QuickBooks Online - Handling Tricky Transactions
 
Handling tricky transactions in QuickBooks Online
Handling tricky transactions in QuickBooks OnlineHandling tricky transactions in QuickBooks Online
Handling tricky transactions in QuickBooks Online
 
Social media is social business
Social media is social business  Social media is social business
Social media is social business
 
Conversation guide: Forming deep relationships with your clients
Conversation guide: Forming deep relationships with your clientsConversation guide: Forming deep relationships with your clients
Conversation guide: Forming deep relationships with your clients
 
Making tax digital
Making tax digital  Making tax digital
Making tax digital
 
Giving clients what they want
Giving clients what they want Giving clients what they want
Giving clients what they want
 
100 percent cloud your action plan for success
100 percent cloud your action plan for success 100 percent cloud your action plan for success
100 percent cloud your action plan for success
 
Attracting and retaining top talent
Attracting and retaining top talent Attracting and retaining top talent
Attracting and retaining top talent
 

Recently uploaded

Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 

Recently uploaded (20)

Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 

Dispatches From The New Economy: The On-Demand Economy And The Future Of Work

  • 1. DISPATCHES FROM THE NEW ECONOMY: THE ON-DEMAND WORKFORCEQUICKBOOKS SELF-EMPLOYED
  • 2. From delivery, transportation and household errands, to professional services and consulting, the on-demand economy is changing the way people consume goods and services. It is also changing the way people work. Intuit and Emergent Research forecast that the number of people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020. At Intuit, we believe that this is a once in a generation opportunity to empower the future of work and a new face of entrepreneurship. We also believe that doing so will require a new mindset and most importantly, a deep and objective understanding of the aspirations, motivations and pain points of those choosing on-demand jobs. Who are they? Why did they choose this work? How satisfied are they? What are their pain points? What do they want? To answer these questions, we embarked on a research project in partnership with Emergent Research and eleven on-demand economy and online talent marketplace companies. INTRODUCTION Emergent Research 1
  • 3. 8 KEY FINDINGS 1. The majority of on-demand economy providers are part-timers. 2. The primary reasons they work in the on-demand economy is to earn more money and to have greater work flexibility, control and autonomy. 3. Most on-demand economy providers are satisfied with their work. 4. Most on-demand economy providers plan to continue working with their on-demand economy partner. 5. Many on-demand economy providers are small business owners and/or builders. 6. The biggest challenges on-demand economy providers face are getting enough work and a lack of predictable income. 7. On-demand economy providers earn, on average, 22% of their household’s income through on-demand economy work. 8. The on-demand economy workforce skews young, but 18% are 55 or older. On-demand economy providers are also more diverse than the overall U.S. workforce. Methodology: Survey of 4,622 providers who find work opportunities via the following platforms: • Uber, Upwork, Wonolo, MBO Partners, OnForce, Work Market, Visually, HourlyNerd, Fiverr, Deliv and Field Nation Results weighted to reflect the proportion of providers in each of the following segments: • Drivers/Delivery • Online Talent Marketplaces • Field Service/Onsite Talent The weights were developed based on the results from a separate, national survey of on-demand economy providers. Definitions: On-demand economy providers - Individuals who work via an on-demand economy partner. On-demand economy partners - Companies who provide a platform for on-demand work. 2
  • 4. THE MAJORITY OF ON-DEMAND ECONOMY PROVIDERS ARE PART-TIMERS On-demand economy providers report working an average of 40.4 hours per week with about 12 hours per week working for their primary on-demand economy partner of on-demand economy providers have either a traditional full-time job (29%) or part-time job (14%) 43% Works for more than one platform Has their own business Cares for family members Full or part-time students Primary on-demand economy partner company is their sole source of income 33% 39% 19% 11% 5% 3
  • 5. ON-DEMAND WORK IS ONE OF MANY INCOME STREAMS The average on-demand worker relies on three different income streams. Top Sources of Income On-Demand work Traditional full-time job Independent contractor / consultant / freelancer Run own business / no employees Traditional part-time job Run own business / at least one employee or partner Sell goods in online marketplaces Temporary or talent agency 34% 24% 19% 9% 6% 5% 2% 1% 4
  • 6. REASONS PROVIDERS WORK IN THE ON-DEMAND ECONOMY To create and control my schedule 63% 46% To be my own boss 32% For greater work / life flexibility 35% Other Top Reasons Other Reasons Wanted to try something new For income while I look for other work To gain skills to advance my career Inability to find a job 32% 19% 17% 11% The primary reason is to earn more money / supplemental income. 5
  • 7. SATISFACTION AND RELATED ATTITUDES On-Demand Economy Providers’ Level of Satisfaction With Their On-Demand Job SatisfiedHighly Satisfied 54% 16% 7% Dissatisfied like controlling decisions about where, when and how they work 91% 6
  • 8. SATISFACTION AND RELATED ATTITUDES On-demand economy providers report being happier and enjoying the social opportunities the on-demand economy provides. They also report more of their friends are starting their own businesses and/or working in the on-demand economy. ! I am happier because I’m with an on-demand economy partner I enjoy the social opportunities that working with an on-demand economy partner offers More of my friends are working independently or starting their own businesses than in the past Strongly / Somewhat agree Neutral Strongly / Somewhat disagree 28%63% 9% 14%58% 28% 30%36% 34% 7
  • 9. Definitely 47% Probably 34% Might / might not 15% Probably not 3% Will on-demand economy providers continue working with their primary on-demand economy partner 12 months from now? FUTURE PLANS plan to continue working with their primary on-demand economy partner 81% 8
  • 10. 32% 24% MANY ON-DEMAND ECONOMY PROVIDERS OWN OR PLAN TO BUILD A SMALL BUSINESS Want to build a business Want to be their own boss Own their own small business 39% Being the Boss I always wanted to be my own boss I do not like having to answer to a boss I will not go back to relying solely on a traditional job Previous employers have not recognized the value I offered I would rather have a traditional job than be my own boss Strongly / Somewhat agree Neutral Strongly / Somewhat disagree 18%74% 7% 16%54% 30% 25%50% 25% 27%48% 25% 64%13% 23% 9
  • 11. ON-DEMAND PROVIDER CHALLENGES Top challenges: ! Getting enough work Unpredictable income Unfair Pay Lack of job security Understanding tax and legal obligations Lack of benefits / health insurance 57% 50% 41% 22% 20% 19% ! 10
  • 12. $ $ $ $ 22% ON-DEMAND PROVIDER INCOME Average gross income from an on-demand economy job over past 12 months is $7,900. Average percentage of household income generated by on-demand work ! Reported hourly earnings ranged from $12 to $98 with an average of 11
  • 13. ON-DEMAND ECONOMY PROVIDER DEMOGRAPHICS Men White African American Hispanic Asian/Pacific Islander / Indian sub-continent Other Women66% 64% 12% 10% 11%7% 34% Gender Marital Status Age Education Ethnicity 41 38Average (years) Median (years) Married Not married and not living w/partner Not married, but living w/partner Divorced Separated Widowed Millennials: Aged 18-34 Gen X: Aged 35-51 Baby Boomers: Aged 52-68 Seniors: Aged 69+ High school or less High school degree / GED Some college or 2-year degree 4-year college degree Graduate or professional degree Other 46% 24% 12% 9% 2% 1% 39% 36% 24% 1% 1% 9% 36% 31% 20% 2% 12
  • 14. The on-demand economy is accelerating a move toward self-employment and is having a transformative effect on our economy. We need to empower people to take advantage of the positive opportunities that the on-demand economy provides. We need to build new tools and supports to deliver stability for the growing self-employed workforce. It’s time to look ahead with an informed and productive discussion about the future of work. CONCLUSION