This document summarizes Marli Mesibov's presentation on journey mapping for content strategy. It discusses how Marli took a journey to the Confab EDU conference, presenting on this topic. The presentation covers why journeys matter for understanding users, introduces the concept of journey-first thinking, and provides a 4-step process for creating journey maps: 1) interviewing end-users and creating personas, 2) mapping user flows, 3) connecting touchpoints to channels, and 4) using the journey map to inform design. The presentation emphasizes designing for the full user journey across multiple devices and touchpoints.