The document discusses different roles in UX design such as UI designer, information architect, usability expert, content strategist, visual designer, and front end developer. It notes there is often confusion around what each role entails and suggests the roles should not work in silos. The document advocates for collaboration between roles to create a cohesive user experience rather than a fragmented one.
Introduction to Agile and Lean Software DevelopmentThanh Nguyen
The document provides an introduction to agile and lean software development. It discusses traditional vs agile development, defines agile as iterative and incremental using a plan-do-check-act approach with empowered cross-functional teams relying on automation. It covers the agile manifesto, principles and core practices including short iterations, deming's PDCA model, and the agile software development lifecycle. Lean concepts are introduced such as eliminating waste, amplifying learning, deciding late and delivering fast to empower teams and build integrity.
Dimitri Ponomareff is an experienced coach, project manager, and facilitator. He has extensive experience coaching and training teams at many large organizations. Dimitri is passionate about sharing his knowledge of Agile methodologies like Scrum, XP, and Kanban to help teams improve. The document provides an overview of these Agile approaches including their origins and key principles.
The document discusses a presentation about information architecture given by Patrick Neeman and Troy Parke. It defines information architecture as organizing and labeling websites, intranets, and software to support usability. It discusses key terms like taxonomy and ontology. It also outlines different roles in user experience like content strategy, information architecture, and interaction design. The presentation recommends resources for learning more and includes an exercise to do an open card sort for a travel website.
The document discusses the roles of various professionals involved in the user experience design process. It begins by describing the jobs of a UI designer, information architect, usability expert, content strategist, visual designer, and front end developer. It then provides more details on the responsibilities of each role, such as a content strategist being responsible for developing content schemas and attributes. The document emphasizes that these roles should not work in silos and stresses the importance of collaboration between professionals to deliver a cohesive user experience.
The three modern product trends discussed are:
1. Design as an investment - Companies that invest in design outperform those that don't. Design should be considered an investment, not just a cost.
2. Product decisions should be based on evidence from design research - Relying only on experience and assumptions is misguided; product decisions benefit from qualitative and quantitative user research data.
3. Empowering small teams - Large, centralized teams are less agile than small, cross-functional teams empowered to make decisions based on evidence from research.
Introduction to Agile and Lean Software DevelopmentThanh Nguyen
The document provides an introduction to agile and lean software development. It discusses traditional vs agile development, defines agile as iterative and incremental using a plan-do-check-act approach with empowered cross-functional teams relying on automation. It covers the agile manifesto, principles and core practices including short iterations, deming's PDCA model, and the agile software development lifecycle. Lean concepts are introduced such as eliminating waste, amplifying learning, deciding late and delivering fast to empower teams and build integrity.
Dimitri Ponomareff is an experienced coach, project manager, and facilitator. He has extensive experience coaching and training teams at many large organizations. Dimitri is passionate about sharing his knowledge of Agile methodologies like Scrum, XP, and Kanban to help teams improve. The document provides an overview of these Agile approaches including their origins and key principles.
The document discusses a presentation about information architecture given by Patrick Neeman and Troy Parke. It defines information architecture as organizing and labeling websites, intranets, and software to support usability. It discusses key terms like taxonomy and ontology. It also outlines different roles in user experience like content strategy, information architecture, and interaction design. The presentation recommends resources for learning more and includes an exercise to do an open card sort for a travel website.
The document discusses the roles of various professionals involved in the user experience design process. It begins by describing the jobs of a UI designer, information architect, usability expert, content strategist, visual designer, and front end developer. It then provides more details on the responsibilities of each role, such as a content strategist being responsible for developing content schemas and attributes. The document emphasizes that these roles should not work in silos and stresses the importance of collaboration between professionals to deliver a cohesive user experience.
The three modern product trends discussed are:
1. Design as an investment - Companies that invest in design outperform those that don't. Design should be considered an investment, not just a cost.
2. Product decisions should be based on evidence from design research - Relying only on experience and assumptions is misguided; product decisions benefit from qualitative and quantitative user research data.
3. Empowering small teams - Large, centralized teams are less agile than small, cross-functional teams empowered to make decisions based on evidence from research.
Content Strategy and IA: what the Hell?Marli Mesibov
In 2007 Rachel Lovinger said, “Content strategy is to copywriting as information architecture is to design.” But today, the fields of both content strategy and IA have grown, and practitioners face a new challenge: discovering where one leaves off and the other begins.
As content strategists we need to understand our role, but we also need to listen to IAs so that we can move from frustrations to mutual respect and communication.
LavaCon: Hunting Unicorns - What Makes an Effective UX ProfessionalPatrick Neeman
The hard skills and soft skills that are needed to be an Effective UX Professional. The six competencies of User Experience: Information Architecture, User Research, Visual Design, Web Development and Content Strategy are covered.
With all the talk about mobile and the internet of things, the next last frontier of user experience is something that has been there all along: enterprise. Most designers avoid it, but it’s the biggest opportunity for most designers. Your company should be investing in it because your competitors are, and recognizing the return on investment includes a more efficient workforce. Patrick Neeman will discuss why companies are paying attention and uncover opportunities in enterprise that user experience professionals should pay attention to over the next five years.
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
Jani Momolu Anderson is a user experience designer and front-end developer with over 20 years of experience in UX/UI design, web design, and development. They have worked on projects for companies such as Playboy Enterprises, Northern Trust, and Supernova Lending. Their portfolio includes the design of an interactive HR tool, a responsive Vue.js app, UX design briefs, marketing websites, a mobile timetracking app, and a content discovery platform.
The document discusses best practices for designing applications for Windows phones using the Metro design philosophy. It covers principles like clean and minimalist design, using typography and white space to guide users. Specific guidelines addressed include a hub and spoke navigation model, avoiding confusing elements, and designing for touch. The document emphasizes making the interface intuitive so users can accomplish their goals with ease.
With the popularity of UI/UX touching a new height, businesses are looking to get the best UI/UX solution provider and these trends in 2022 will help the process.
we will delve into five significant UI/UX trends that are shaping the future of design, enabling designers to better understand and respond to the ever-changing landscape.
Here are the slides from Mobile Marketing Boot Camp at Online Marketing Summit, San Diego. You'll find the facts and figures we cited, but obviously a ton of the day was discussion...so the slide are only a slice of the day.
Behind the Digital Curtain: The World of Web and Mobile App DevelopersRaymondMerritt2
Web and mobile app developers are the architects of our digital lives. Their work is an intricate blend of art and science, resulting in the seamless digital experiences we often take for granted. As we continue to rely on technology for convenience, communication, and entertainment, the role of these developers will only grow in importance.
An introduction to strategies to apply when your looking to implement or work for a Responsive Web/UX project.
Useful for Designers and Business Managers alike.
Hunting Unicorns - What makes an effective UX ProfessionalPatrick Neeman
The document discusses what makes an effective UX professional. It notes that there is no single definition or path into UX work. UX professionals come from different backgrounds and have different skillsets. Both hard technical skills and soft skills are important, but soft skills may be more defining of UX professionals. These soft skills include empathy, curiosity, being systematic, pragmatic, fearless, self-aware, articulate, and passionate. The context of the situation determines which soft skills are most important. The document argues that soft skills allow UX professionals to be "superheroes" and better define who they are beyond just hard technical skills.
Misty Weaver LavaCon Empathy in Editorial Strategy 2014Misty Weaver
This document contains the notes from a presentation on content strategy and editorial oversight. It discusses how content strategy is an ongoing process that requires people responsible for editorial guidance to set standards and inspire growth. It emphasizes taking an empathetic approach to consider all stakeholders and channels and plan content holistically through a structured workflow.
The document discusses responsive design, which involves building websites that automatically adjust their layout depending on the screen size and orientation of the device being used. It was coined in 2010 by Ethan Marcotte and involves using a flexible grid and media queries. Responsive design allows users to easily access content from any device by creating an experience that responds to different viewport sizes. It is about managing one code base for different devices and delivering content in a way that provides a complete experience for all users.
UX STRAT 2013: Ronnie Battista, 10 Commandments of UX StrategyUX STRAT
The document summarizes Ronnie Battista's presentation at the UXSTRAT conference on the 10 Commandments of UX Strategy. It begins with an introduction and background on the conference theme. The presentation is divided into three chapters: Genesis, where Battista discusses the emergence of UX as a field; The 10 Commandments of UX Strategy, where he presents 10 guiding principles for UX strategists; and Revelations, where he contemplates the future of UX strategy and its role in technology. The 10 Commandments focus on priorities like taking a big picture view, honoring customers and competitors, maintaining employee humanity, and practicing UX with human-centric integrity.
Web UX Landscape (and all points in between...)Gene Crawford
Gene Crawford gave a presentation on the web design landscape. He discussed key concepts in user experience (UX) like user interfaces (UI), information architecture, and usability testing. He explained that the "web" now refers to websites, web apps, smartphones, and other connected devices. Crawford emphasized responsive design and mobile-first approaches. He also noted the many related job titles in the field, including web designer, frontend engineer, and UX/UI developer. The presentation covered additional UX concepts like calls-to-action, microcopy, error design, onboarding, and mental models. Crawford stressed designing intuitive, fast-loading experiences and avoiding user frustration.
The document discusses 3 things to consider and 3 things to do when wanting to do more UX work. For consideration: 1) understanding the production process, 2) the difference between UX convergence vs. assimilation, and 3) assessing an organization's corporate usability maturity. For action: 1) ask naive questions, 2) ask challenging questions, and 3) ask for forgiveness rather than permission to shape one's UX role within an organization.
From OmniChannelX 2020:
First there was Siri. And then Cortana, Alexa, and Nest. Voice UI is the new hot thing – but how do you write in the right voice for… voice?
This session is for strategists and UX content creators alike. Planning and writing for a voice interaction means considering the complete experience – across all channels. In this session, you’ll learn how to plan for it, as well as tools to make the process easier.
What you’ll learn
- How voice UI is different from written content
- How to build a strategy that accounts for voice UI use cases
- Why your company voice needs to change for voice UI
- How to write and test content for voice UI
Content Strategy and IA: what the Hell?Marli Mesibov
In 2007 Rachel Lovinger said, “Content strategy is to copywriting as information architecture is to design.” But today, the fields of both content strategy and IA have grown, and practitioners face a new challenge: discovering where one leaves off and the other begins.
As content strategists we need to understand our role, but we also need to listen to IAs so that we can move from frustrations to mutual respect and communication.
LavaCon: Hunting Unicorns - What Makes an Effective UX ProfessionalPatrick Neeman
The hard skills and soft skills that are needed to be an Effective UX Professional. The six competencies of User Experience: Information Architecture, User Research, Visual Design, Web Development and Content Strategy are covered.
With all the talk about mobile and the internet of things, the next last frontier of user experience is something that has been there all along: enterprise. Most designers avoid it, but it’s the biggest opportunity for most designers. Your company should be investing in it because your competitors are, and recognizing the return on investment includes a more efficient workforce. Patrick Neeman will discuss why companies are paying attention and uncover opportunities in enterprise that user experience professionals should pay attention to over the next five years.
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
Jani Momolu Anderson is a user experience designer and front-end developer with over 20 years of experience in UX/UI design, web design, and development. They have worked on projects for companies such as Playboy Enterprises, Northern Trust, and Supernova Lending. Their portfolio includes the design of an interactive HR tool, a responsive Vue.js app, UX design briefs, marketing websites, a mobile timetracking app, and a content discovery platform.
The document discusses best practices for designing applications for Windows phones using the Metro design philosophy. It covers principles like clean and minimalist design, using typography and white space to guide users. Specific guidelines addressed include a hub and spoke navigation model, avoiding confusing elements, and designing for touch. The document emphasizes making the interface intuitive so users can accomplish their goals with ease.
With the popularity of UI/UX touching a new height, businesses are looking to get the best UI/UX solution provider and these trends in 2022 will help the process.
we will delve into five significant UI/UX trends that are shaping the future of design, enabling designers to better understand and respond to the ever-changing landscape.
Here are the slides from Mobile Marketing Boot Camp at Online Marketing Summit, San Diego. You'll find the facts and figures we cited, but obviously a ton of the day was discussion...so the slide are only a slice of the day.
Behind the Digital Curtain: The World of Web and Mobile App DevelopersRaymondMerritt2
Web and mobile app developers are the architects of our digital lives. Their work is an intricate blend of art and science, resulting in the seamless digital experiences we often take for granted. As we continue to rely on technology for convenience, communication, and entertainment, the role of these developers will only grow in importance.
An introduction to strategies to apply when your looking to implement or work for a Responsive Web/UX project.
Useful for Designers and Business Managers alike.
Hunting Unicorns - What makes an effective UX ProfessionalPatrick Neeman
The document discusses what makes an effective UX professional. It notes that there is no single definition or path into UX work. UX professionals come from different backgrounds and have different skillsets. Both hard technical skills and soft skills are important, but soft skills may be more defining of UX professionals. These soft skills include empathy, curiosity, being systematic, pragmatic, fearless, self-aware, articulate, and passionate. The context of the situation determines which soft skills are most important. The document argues that soft skills allow UX professionals to be "superheroes" and better define who they are beyond just hard technical skills.
Misty Weaver LavaCon Empathy in Editorial Strategy 2014Misty Weaver
This document contains the notes from a presentation on content strategy and editorial oversight. It discusses how content strategy is an ongoing process that requires people responsible for editorial guidance to set standards and inspire growth. It emphasizes taking an empathetic approach to consider all stakeholders and channels and plan content holistically through a structured workflow.
The document discusses responsive design, which involves building websites that automatically adjust their layout depending on the screen size and orientation of the device being used. It was coined in 2010 by Ethan Marcotte and involves using a flexible grid and media queries. Responsive design allows users to easily access content from any device by creating an experience that responds to different viewport sizes. It is about managing one code base for different devices and delivering content in a way that provides a complete experience for all users.
UX STRAT 2013: Ronnie Battista, 10 Commandments of UX StrategyUX STRAT
The document summarizes Ronnie Battista's presentation at the UXSTRAT conference on the 10 Commandments of UX Strategy. It begins with an introduction and background on the conference theme. The presentation is divided into three chapters: Genesis, where Battista discusses the emergence of UX as a field; The 10 Commandments of UX Strategy, where he presents 10 guiding principles for UX strategists; and Revelations, where he contemplates the future of UX strategy and its role in technology. The 10 Commandments focus on priorities like taking a big picture view, honoring customers and competitors, maintaining employee humanity, and practicing UX with human-centric integrity.
Web UX Landscape (and all points in between...)Gene Crawford
Gene Crawford gave a presentation on the web design landscape. He discussed key concepts in user experience (UX) like user interfaces (UI), information architecture, and usability testing. He explained that the "web" now refers to websites, web apps, smartphones, and other connected devices. Crawford emphasized responsive design and mobile-first approaches. He also noted the many related job titles in the field, including web designer, frontend engineer, and UX/UI developer. The presentation covered additional UX concepts like calls-to-action, microcopy, error design, onboarding, and mental models. Crawford stressed designing intuitive, fast-loading experiences and avoiding user frustration.
The document discusses 3 things to consider and 3 things to do when wanting to do more UX work. For consideration: 1) understanding the production process, 2) the difference between UX convergence vs. assimilation, and 3) assessing an organization's corporate usability maturity. For action: 1) ask naive questions, 2) ask challenging questions, and 3) ask for forgiveness rather than permission to shape one's UX role within an organization.
From OmniChannelX 2020:
First there was Siri. And then Cortana, Alexa, and Nest. Voice UI is the new hot thing – but how do you write in the right voice for… voice?
This session is for strategists and UX content creators alike. Planning and writing for a voice interaction means considering the complete experience – across all channels. In this session, you’ll learn how to plan for it, as well as tools to make the process easier.
What you’ll learn
- How voice UI is different from written content
- How to build a strategy that accounts for voice UI use cases
- Why your company voice needs to change for voice UI
- How to write and test content for voice UI
Accessible Design and Content in 20 MinutesMarli Mesibov
Looking for a quick-n-dirty guide to accessible content and design? Here's a 20min talk I gave to my team on content and design. It's full of tips and tricks.
Plain Language Can Be Inclusive, Accessible, and Fun!Marli Mesibov
A GatherContent webinar on plain language. We explore how plain language differs from other content, and how to create it. Includes tools, examples, and processes.
Designing for Voice UI: Planning and Writing for Voice InteractionMarli Mesibov
In this talk by Marli Mesibov, we explore voice UI. These slides come from a webinar given for UX designers and UX writers. Planning and writing for a voice interaction is different from writing for the web. In this webinar, we discussed how to plan for it, and tools to make the process easier.
Topic include:
- How voice UI is different from written content
- How to build a strategy that accounts for voice UI use cases
- Why your company voice needs to change for voice UI
- How to write and test content for voice UI
This document summarizes Marli Mesibov's presentation on journey mapping for content strategy. It discusses how Marli took a journey to the Confab EDU conference, presenting on this topic. The presentation covers why journeys matter for understanding users, introduces the concept of journey-first thinking, and provides a 4-step process for creating journey maps: 1) interviewing end-users and creating personas, 2) mapping user flows, 3) connecting touchpoints to channels, and 4) using the journey map to inform design. The presentation emphasizes designing for the full user journey across multiple devices and touchpoints.
The document summarizes Marli Mesibov's presentation on using content strategy for behavior change. The presentation covered:
1) Different approaches to changing peoples' behaviors through things like motivational psychology and human-computer interaction.
2) How a well-planned content strategy can impact how people act by framing messages and interactions in an intentional way.
3) Case studies of content strategies for behavior change applications like a health coach and helper chatbot.
4) Recommendations for getting started with content strategy for behavior change, such as creating empathy maps, journey maps, storyboards, and sample conversations.
This document discusses reducing stigma related to mental illness through advertising. It notes that 1 in 4 Americans has a mental illness but stigma leads people to see those with mental illness as dangerous, incapable, or victims. Stigma also causes discrimination and hinders diagnosis and treatment. The document suggests advertising can help by sharing success stories that establish goals of improving attitudes, increasing willingness to disclose issues, and promoting anti-stigma engagement. It provides examples of campaigns like Bring Change 2 Mind and organizations in various countries that are working to address stigma through educational resources and outreach.
This document discusses journey-first design and how it differs from mobile-first design. It describes journey-first design as accounting for the full path a user takes across devices from beginning to end of an experience. The document outlines Mad*Pow's 5-step process for journey-first design: 1) conducting user interviews, 2) creating personas, 3) mapping user flows, 4) identifying touchpoints, and 5) designing content and prototypes. It encourages considering all possible devices and contexts rather than focusing on a single device to better prepare for the future.
1) Alfred is an example of anticipatory design that aims to anticipate a user's needs before they do.
2) The document discusses best practices for anticipatory design including focusing on context, being wary of over-personalization, and ensuring the user retains control.
3) It describes a case study where an insurance company wanted to anticipate members' needs but faced constraints of limited data and not wanting to over-personalize and lose trust. They used a human-centered design process to discover needs, synthesize scenarios, generate formats, and focus on triggers to anticipate actions.
The document summarizes a presentation by two content strategists on how to develop content strategies for healthcare organizations. It outlines the challenges of healthcare content like complex information and diverse audiences. It then describes the key steps in a content strategy: discovering the organizational mission and audiences, analyzing existing content, defining voice and tone guidelines, creating prototype content, and ensuring proper metadata. The presentation concludes by addressing common questions around when to create vs. use external content, measuring readership, determining optimal length, and maintaining compliance.
The document summarizes a presentation by Marli Mesibov about her experience moving from an agency to a large company and some of the challenges that come with it. She discusses feeling like a "little fish in a big pond", losing motivation when no one feels ownership, and getting stuck in ruts. She provides advice like taking breaks when stuck, using the "shower principle" of letting ideas incubate, and focusing on solving problems rather than just discussing strategies. The overall message is about overcoming challenges, not giving up, and using your power and skills to improve situations.
How many times have you worked on a project, and suddenly been asked to choose a content management system – or worse, found the content management system already chosen is completely inadequate? There are a lot of CMSes out there. Since many organizations choose the CMS before determining the content needs, there are a lot of CMSes that aren’t working out. In this talk, we’ll explore how much technology you really needs to understand in order to select the right CMS for your project, and why it is that we have so many CMS choices to begin with.
This document discusses the challenges of translation and provides advice for making user experiences more inclusive across different cultures and languages. It notes that common idioms and phrases in one language like English do not always translate well into others. The document also encourages separating people from places in translations, thoroughly testing interfaces with edge cases and minority groups, and keeping designs and language simple.
Meeting at the Intersection of Content Strategy and UXMarli Mesibov
Marli Mesibov, the Director of Content Strategy at Mad*Pow, gave a presentation on how content strategy and UX design intersect. She identified six key areas of intersection: branding, user journeys, site maps, pair programming, content templates, and microinteractions. She also provided five tips for easier collaboration between content strategists and UX designers, such as swapping skillsets and tools, using pictionary, dictating sketches, doing group gamestorming, and being willing to compromise.
Social media involves creating, sharing, and exchanging information and ideas through virtual communities and networks. It encompasses generating original content like articles and videos, sharing resources from the community, and engaging in discussions. Effective use of social media requires setting goals, devoting regular time to planning posts, and enjoying conversations with your audience.
Meeting at the Intersection of UX Design and Content StrategyMarli Mesibov
Marli Mesibov is a Boston-based content strategist who discusses how content strategy fits into user experience (UX) design. While content strategy, UX design, and other disciplines are distinct, they intersect at various points such as branding, user journeys, site maps, wireframes, content templates, and microinteractions. Effective collaboration between content strategists and UX designers is mutually beneficial.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
4. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
5. WHOSE JOB IS IT ANYWAY?
@marsinthestars#ConveyUX
Validates content delivery by
developing and completing usability
test plans; evaluating user flows and
traffic patterns; studying user
feedback; coordinating with Usability
Specialists.
6. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
7. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
8. WHOSE JOB IS IT ANYWAY?
@marsinthestars#ConveyUX
…Responsible for designing,
developing, modifying and
implementing computer generated and
photographic artwork, images and
layouts for the Web.
9. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
10. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
11. WHOSE JOB IS IT ANYWAY?
@marsinthestars#ConveyUX
… Gather and synthesize business,
brand, market, and user requirements,
and collaborate on user workflows,
information architecture, and
wireframes.
12. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
13. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
14. WHOSE JOB IS IT ANYWAY?
@marsinthestars#ConveyUX
Candidate will develop content and
data information attributes and
classification schemes.
15. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
16. WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
24. @marsinthestars#ConveyUX
“A successful visual design
does not take away from the
content on the page or
function. Instead, it enhances it by
engaging users and helping to
build trust and interest in the
brand.”
- usability.gov (2015)
29. @marsinthestars#ConveyUX
“When we discuss the
“front end” of the web, what
we’re really talking about is
the part of the web that you
can see.”
– Josh Long, Frontend vs. Backend (2012)
Helpful, concrete questions to ask of other team members in collaborative settings.
The secret to why “silos” exist in the first place, and why they’re not always bad.
A stronger understanding of the history of some of the jobs now considered to be “UX” such as content strategy and information architecture.
Conversation and brainstorming starters that can be utilized to kick off design/content projects.
My name, content strategist
No one knows what a content strategist/UX strategist is
My mother tells people I do something with writing.
No one knows what any of us do
My Drew Carey impersonation
6 fields
Using job descriptions from LinkedIn
- IA
- Which one is it?
- Front end dev
- Which one is it?
- Visual designer
- Which one is it?
- Content strategist
- Which one is it?
problem with the words we’re using.
secret: we can’t fix it today.
Jobs and their titles are evolving, which means confusing
- We CAN understand how we evolved to this point and what our jobs are intended to accomplish.
Exciting time to be working in UX.
We are writing the book(s) and creating the best practices. We can make changes (write blog posts, change wikipedia articles)
But change is scary. So we end up in silos.
How are silos created?
Silos are specializations
Silos are isolated teams or people
Silos coming down
Story of company with everyone split up (conveyor belt)
End product looks messy, disjointed
We need to be able to work collaboratively together.
We need to understand all these different jobs, and how they interact.
we are a culture looking to the future
Past informs the future
Don Norman coined the term “UX design.”
We’ll look at 3 easily distinctive jobs and 3 people struggle to define.
Lastly, we’ll talk about how we – as designers, developers, strategists, or something else, can work well together.
Visual design sometimes used as a pejorative
Differentiated from UX design
Visual design is part of UI and IA
clients ask us to make something bigger, we say “we can actually make that more prominent through visual design”
Visual design is graphic design, imagery, use of color, shapes, typography, and form
Enhances usability and improve the user experience.
Visual designers are the closest to the original definition of “design,” and it’s what most layman think of when they hear the term “design.”
Many visual designers do their own interaction design, their own research, and their own usability.
Skillset employers are looking for is Photoshop skills.
Separates “design” from content or development work
Content strategy is very new.
Earliest references are ~1997
In 1998 Razorfish began a content strategy department,
Term gained momentum with A List Apart’s 2008 “Content Strategy” issue, which included the article in which Kristina Halvorson defined it.
Early 200s, poor economy
Companies hired copywriters, not content strategists, as though the two were interchangeable
Many CSs began as researchers, journalists, or creative directors
Common thread: empathy, big picture thinking
UI designers are often designers who learn UX best practices, content strategists are often people working in user-centric positions, who can then learn to apply that thinking to content.
In 1996, Bill Gates wrote an article entitled “Content is King”
In 1995, Ann Rockley started The Rockley Group, and began doing content strategy (though people seldom called it that).
In 2010 and 2011, suddenly content strategists picked up on the phrase.
Timing was right – Google’s Panda Update in February of 2011, economy was starting to pick up.
The iPhone had just come out, and people needed their content in two places, and they needed a strategy to do so.
Front-end dev is the third major area of our Venn diagram of UX roles
It sits at the interaction between development work and UI design work.
Front-end development is the part of a website that users interact with.
Dropdown menus, disabled buttons, sliders, and contact forms.
As far as UX is concerned, this is the development side of things.
Dev tells designers what the constraints are
So dev helps with design, tells us what interactions we can use
Reminder: easily distinguishable from visual design and content strategy.
Not easily distinguishable from interaction design or from usability.
Next three fields are in-between jobs, still focused on the user experience.
What differentiates them is their deliverables.
IA has a clear history,
term “IA” was coined in 1976, by Richard Saul Wurman.
Wurman co-founded the first TED talk in 1984, and he then chaired the TED conference until 2002.
Wurman was an artist, an architect, an urban planner and worked as a graphic designer.
He looked at the structure of data and design (before websites!) and said “why don’t we view this in the same way we view buildings?”
Approached TED as a way of organizing information into a successful structure.
IA has roots in architecture and structure.
Tools: connect meaning to form, identify relationships between content and design types.
Deliverables: blueprints for a website (sitemaps and nav)
UI Design is the most difficult area of UX to explain
“User interface” describes the buttons, menus, layout, literally the interface that we see.
But those are also created by visual designers.
Common definition of UX design.
Is it any surprise that many people use the terms UX design and UI design interchangeably?
UI design, (like IA or CS), can be done poorly or well.
I’m interested in taking a look at UI design separate from UX.
History of UI design can be summarized as “interfaces have existed as long as computer programs have existed.”
UI designers often have backgrounds in graphic design or other design-related fields, (same as visual designers).
Many UI designers found the field UX as designers, and began to learn UX best practices later.
I interviewed UX design employers, they are more comfortable hiring someone with strong design skills, not someone with good UX instincts who needs to be taught to use the design tools.
“UI design” is focused on the interactions, to the point that UI design is often interchangeably used with “interaction design.”
Good UI is typically UI with a focus on the user
Usability is the toughest area of UX design to define.
Usability doesn’t have a job associated with it.
I was unable to find a “usability specialist” job description.
Usability does have a specific definition. Jakob Nielsen has broken it down into 5 areas:
Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
Efficiency: Once users have learned the design, how quickly can they perform tasks?
Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?
Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
Satisfaction: How pleasant is it to use the design?
usability peeks out between content strategy and front-end development.
I disagree.
Usability is part of all of user experience
We all ensure products are learnable, efficient, memorable, satisfying, and unlikely to cause errors.
Can’t remove the confusion among the multiple user experience professions.
We can improve our ability to make projects run smoothly.
We can stay away from silos
I like my job – but when someone else is trying to do the work that I’m used to doing, I get protective and defensive. So do other people. We end up duplicating work unnecessarily.
We can’t work in silos.
Business wastes time and money when 2 people create personas and both do user research and both put together site maps
People who overlap don’t do things the same way, which means wasted work or will need to redo work
One of the benefits to not being a User Experience Team of One ability to share others’ expertise. Working in a silo removes that benefit.
If we don’t identify potential flaws in an idea, we work on the idea and waste tons of time. Harder to fix later
I get my activities from Gamestormin, by Dave Gray, Sunni Brown, and James Macanufo
Use to create an IA with multiple perspectives
They noticed that adults don’t actually get much out of brainstorming.
Either one person is louder than the rest of the room, or the team gets stuck on one idea, or there’s no specific goal in mind to inspire the team.
List Book website of activities
Gets designers, developers, IA, and user researchers together to discuss something that impacts all of us. It moves us past “my job” and “your job” and helps cement ideas as belonging to all of us.
Working together can mean literally working together.
2 developers side by side, swapping to check over work, digging into difficult areas
Content first & design first with a designer & content strategist
I don’t know everything (older person or younger)
You don’t know everything (developers)
Empathy and compassion
Keep an eye out for tools that allow us to work together.
Shared spaces can be in the cloud or in a room or on a whiteboard.