Experience maps — graphical representations of the interactions an individual may have with a product or service — are invaluable tools in visitor-centered web design. Experience mapping can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process.
The utility of an experience map stretches beyond web design. By revealing existing gaps and potential opportunities in the overall user experience, these maps can educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.
In this webinar:
• You’ll learn the principles behind experience mapping, as well as various techniques for collecting necessary data and information.
• You’ll explore an array of tools for illustrating experience maps.
• You’ll discover approaches for using experience maps in your projects to ensure a positive user experience.
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