This document describes a new travel booking app called Tripaya that aims to make travel planning easier and more convenient. It works by proactively interacting with users and showing them the best deals that fit their budget in real time, allowing them to book trips with just a few taps. The app hopes to increase travel conversions by streamlining the booking process and reducing the time users spend searching across multiple travel sites. It has seen strong early growth and aims to continue expanding through ongoing product development and marketing efforts.
4. A SMARTER WAY TO BOOK YOUR TRIP
So why didn’t they?
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“It takes to much time to look online for a good deal”
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“Ohh well, I never thought about that!”
“There’s no way I could go with only 150€”
“With the stress during week, I don’t have time to plan”
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Imagine a travel
app, that instead of
waiting you to
interact, it would
proactively interact
with you showing
just the best deals
within your budget.
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Imagine an app,
where you could in
just one tap, get all
the possibilities for
next weekend,
within your budget.
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Online Travel Market is a crowded space, but people
are still not traveling as much as they would like.
According to Expedia, the average traveler spends 45
days from first search to final booking and browses 38
different sites in the process.
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Travel industry is still playing the role of “you come to
me when you need” but we need change this to:
“I’ll come to you and make you need me”
Tripaya is a metasearch engine that will make people
travel more, by providing interaction in real time with
deals that really matter, based on their budget.
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Set your budget
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Explore all possibilities
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Book your trip
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Change Hotel if you want
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And Flight too
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By doing this, we can get better conversion rates:
Skyscanner Conversion Rate: 10%
Kayak Conversion Rate: 11%
Tripaya Conversion Rate: 13%
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COMPETITION
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In less time:
Skyscanner Average Session: 5:55m
Kayak Average Session: 5:15m
Tripaya Average Session: 3:05m
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COMPETITION
17. May '15 Jun'15 Jul'15 Aug'15 Sept'15 Oct'15 Nov'15 Dec'15 Jan'16
700% GROWTH
A SMARTER WAY TO BOOK YOUR TRIP
TRACTION
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18. MARKETING (70%)
Digital - Ads, Social Media, Email, Press Releases, Blogs;
Offline – Events, Press, Flyers;
TECH (30%)
Product Research - Explore new Interests and new Markets;
Product Development - Release of new features and languages;
Affiliate Programs – Add new partners;
FUNDING
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19. André
Founder CEO
André
Backend Dev.
Rui
Database Admin
Saramago
Frontend Dev.
Gustavo
Founder CTO
Miguel
Server Admin
TEAM
A SMARTER WAY TO BOOK YOUR TRIP
Team with +10 years experience developing travel
solutions, being responsible for some of the major
travel sites in Portugal.
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