This document discusses why newspapers are asking reporters to blog and the advantages and disadvantages of blogging. It notes that blogging allows newspapers to keep readers informed and engaged while freeing up space for other stories. While blogs can have less editing and require a faster turnaround, they also allow reporters to develop a persona and be more transparent. The document outlines how blogs differ from traditional articles in using first-person voice and a conversational tone. It provides examples of different types of blogs and discusses ethics for bloggers, such as using their own photos and avoiding libel. Reporters are instructed to include links, calls, and versatility in their blog posts.

1. Blogging Reporting & Writing for Online Media Jennifer Brannock Cox

3. Persona

5. Speed required

6. Time consuming

7. Can get lost in the shuffle

8. Keep readers informed, up-to-date

9. Allows producers to use the paper for more newsworthy topics

10. Conversational style appeals to some readers

12. News Event Use of first-person (conversational) Use of feature lede and nut graf Contains a link to relevant information Tone is a blend of conversational and news-speak

13. Feature Blog Playful, fun Public service Incorporates community content Allows reporters to create a persona and become more accountable in the process

14. News Blogs Sources similar to a news story Uses quotes (but only one) An abbreviated version of a story that might appear in the paper

15. Column Blogs Appeals to a very targeted audience Allows the reporter to be personal, and, therefore, personable Uses photos, first-person, and a mix of other news styles

16. Blogging Ethics Take your own photos – do not use pictures from the web Use appropriate language Don’t burn sources Don’t editorialize Don’t become a PR lackey Don’t libel – you do not have license to say whatever you want just because it’s your blog

17. Blogging Specifics Use 4-8 journalisticgrafs Be aware of your tone – conversational, newsy, fun... Must contain one link per post to relevant information Do not re-write press releases – make at least one phone call Posts should show your versatility – features, reviews, hard news, columns, etc. Look at the rubric online for reminders of criteria

18. For Thursday Talking about using audio Readings are posted online Come to lab next week with at least 5 minutes of audio (from an interview on your beat) to edit If you don’t have a recorder, let me know now