Social Media MLA London 4th Nov 09


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Powerpoint presentation from MLA London Social Media Know How training workshop - Wednesday 4th November 2009.

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  • Connect Contribute Research Collaborate Harness the wisdom of crowds rank, rate, vote, tag review, comment, share … Discover new people and experiences Develop your personal brand online Social apps enable users to…
  • Social Media MLA London 4th Nov 09

    1. 1. Social Media Know How Wednesday 4 th November 2009 Trainer: Mark Ellis
    2. 2. Agenda for the day <ul><li>An introduction to web 2.0 </li></ul><ul><li>Introduction to blogging, twitter, wikis + social bookmarking </li></ul><ul><li>Podcasts and Videos </li></ul><ul><li>Creating content – pictures, video and audio </li></ul><ul><li>LUNCH </li></ul><ul><li>Setting up your own blog </li></ul><ul><li>Social networks and social networking </li></ul><ul><li>Creating your own social network using Ning </li></ul><ul><li>Practical applications – creating a social media strategy </li></ul><ul><li>Debrief, Feedback, Questions, Future </li></ul>
    3. 3. A bit about me <ul><li>9 years at the BBC </li></ul><ul><li>BBC Southern Counties Radio </li></ul><ul><li>BBC Special Features Unit </li></ul><ul><li>BBC Radio Cambridgeshire </li></ul><ul><li>1 year (ish) at LBC </li></ul><ul><li>Nightly News </li></ul><ul><li>Jenny Éclair </li></ul><ul><li>2 and a half years at sounddelivery </li></ul><ul><li>podcast & video production </li></ul><ul><li>bespoke communications campaigns </li></ul><ul><li>training workshops and events </li></ul>
    4. 4. is really just a label for the way the internet looks today
    5. 5. Who are you trying to reach? <ul><li>Teachers </li></ul><ul><li>Parents </li></ul><ul><li>Young People / Older People </li></ul><ul><li>People Who Don’t Know Who You Are </li></ul><ul><li>Funders </li></ul><ul><li>Trustees </li></ul><ul><li>Staff </li></ul><ul><li>Volunteers </li></ul><ul><li>Media </li></ul><ul><li>Partners </li></ul><ul><li>Corporate Sector </li></ul><ul><li>Global Reach </li></ul>And how are you communicating with them?
    6. 7. Immigrants vs. Natives <ul><li>Purposeful </li></ul><ul><li>Search </li></ul><ul><li>Manage </li></ul><ul><li>Updates </li></ul><ul><li>Automatic (and will be mobile) </li></ul><ul><li>Networks </li></ul><ul><li>The brand of me </li></ul><ul><li>Media channel </li></ul>
    7. 8. The Long Tail
    8. 9. Terms and Definitions <ul><li>Whats a tag? </li></ul><ul><li>Whats a blog? </li></ul><ul><li>What is RSS? </li></ul><ul><li>What’s a social network? </li></ul><ul><li>Whats a podcast? </li></ul><ul><li>Whats a wiki? </li></ul><ul><li>What is social bookmarking? </li></ul><ul><li>What is a personalized homepage? </li></ul>
    9. 10. What is a blog? <ul><li>A Blog (a contraction of the term &quot;Web log&quot;) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. </li></ul>
    10. 11. What is a blog? <ul><li>Chronological web publishing </li></ul><ul><li>Uses free / simple interface </li></ul><ul><li>Allows people to comment and to subscribe </li></ul><ul><li>Mainly text but can be photo / audio / video </li></ul>Blogging tools
    11. 12. Blogging: stories with words <ul><li>A conversation: a two way communication channel </li></ul><ul><li>Think of it as keeping in touch with friends </li></ul><ul><li>Write like a real person, not a PR </li></ul><ul><li>Write about real experiences, personal views </li></ul><ul><li>Use your blog to link to others, and key points of information </li></ul>Where to search for blogs
    12. 13. Blogging Case Study <ul><li>Egypt at the Manchester Museum </li></ul>
    13. 14. Blogging case study
    14. 16. <ul><li>Reads like a press release </li></ul><ul><li>Does not give a human side of the company </li></ul><ul><li>Feels like you’re being sold something </li></ul><ul><li>Might as well be a ‘news’ section on the website </li></ul>
    15. 17. Impact of blogging
    16. 19. Does it make any difference? <ul><li>Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate. </li></ul><ul><li>Blogs become really effective when they are opened up to people from across the organisations, curators often bring the most to a blog because they can tell rich stories about objects in the collection or the latest theory about a certain event. The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions. Sharing the responsibility for the blog amongst a group really helps reduce the workload too! </li></ul>
    17. 20. <ul><li>Free </li></ul><ul><li>Easy to use </li></ul><ul><li>Interactive </li></ul><ul><li>Accessible </li></ul><ul><li>Lack of control over “the message” </li></ul><ul><li>Can sound like a PR person </li></ul><ul><li>Can be time consuming </li></ul><ul><li>Opening door to comments </li></ul>
    18. 21. How to get people to read your blog? <ul><li>Read other peoples, comment and link back to your own </li></ul><ul><li>Use catchy titles + post pictures </li></ul><ul><li>Tell people about it </li></ul><ul><li>Use your existing website to promote its existence </li></ul><ul><li>Let journalists know about it! </li></ul>
    19. 22. Which Service is Right for You? <ul><li>Blogger </li></ul><ul><li>Pros: Free; No technical expertise required; Can use registered domain name </li></ul><ul><li>Cons: HTML knowledge required to modify templates and use many sidebar add-ons </li></ul><ul><li>Ideal User: First-Time Bloggers </li></ul>
    20. 23. <ul><li> </li></ul><ul><li>Pros: Free with some advanced design pay options; No technical expertise required; Blog traffic statistics built-in; Easy-to-use sidebar add-ons; Can use registered domain name </li></ul><ul><li>Cons: While's interface is simple, it's not as simple as Blogger's . Some knowledge of tech- or blog-related jargon is helpful. Templates are not fully modifiable unless you purchase CSS editing options . Knowledge of CSS required. </li></ul><ul><li>Ideal User: Savvy beginners. </li></ul>Which Service is Right for You?
    21. 24. <ul><li>Typepad </li></ul><ul><li>Pros: No technical expertise required; Broad menu of sidebar add-ons; Blog traffic statistics built-in; Can use registered domain name </li></ul><ul><li>Cons: Cost ( Four Pricing Levels from $4.95/mo - $29.95/mo ); Basic HTML required to use all of the available sidebar add-ons; Some knowledge of tech- or blog-related jargon useful; Limited design flexibility at Basic Pricing Level; CSS knowledge required to modify templates at Pro and Premium Levels </li></ul><ul><li>Ideal User: Savvy beginners who would like their blog service to grow with them as their technical skills evolve </li></ul>Which Service is Right for You?
    22. 25. Trend towards microblogging <ul><li>Linked to growth in mobile and social networking </li></ul><ul><li>Status </li></ul><ul><li>Irregular posts </li></ul><ul><li>Photo sharing & social bookmarking </li></ul>
    23. 26. <ul><li>Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. </li></ul>
    24. 27. <ul><li>http:// </li></ul>http://
    25. 28. <ul><li>Conversations </li></ul><ul><li>Dialogue </li></ul><ul><li>Updates </li></ul><ul><li>Micro-blogging </li></ul>http:// /
    26. 31. Twitter applications six types of tweets
    27. 32. Top tips for Twitter <ul><li>Reach out </li></ul><ul><li>Be interested and you will be interesting </li></ul><ul><li>Be yourself   </li></ul><ul><li>Focus on relevance </li></ul><ul><li>Make your 140 characters count </li></ul><ul><li>Always integrate </li></ul><ul><li>Be your own, most constructive critic </li></ul><ul><li>Don’t be afraid to make mistakes </li></ul>
    28. 33. Your Twitter profile <ul><li>Make your bio clear and include searchable keywords.   </li></ul><ul><li>Include a URL that links to a page on your website.   </li></ul><ul><li>Make the most of your profile background.  </li></ul><ul><li>Make your avatar clear, simple and identifiable.  </li></ul>
    29. 34. Blogging: stories with Pictures <ul><li>Museums using Flickr: </li></ul><ul><li>Museum of London: http:// / </li></ul><ul><li>Bolton Museum: http:// / </li></ul><ul><li>London Transport Museum: http:// / </li></ul><ul><li>V&A: http:// / </li></ul><ul><li>British Postal Museum & Archive: http:// / </li></ul><ul><li>National Maritime Museum: http:// / </li></ul><ul><li>York Railway Museum: </li></ul><ul><li>National Media Museum: http:// </li></ul><ul><li>RAF Museum: http:// / </li></ul><ul><li>Aviation Museum: http:// / </li></ul>
    30. 35. <ul><li>Free </li></ul><ul><li>Easy to use </li></ul><ul><li>Easy to embed pictures on your site </li></ul><ul><li>Reach – your pictures are viewed by more people </li></ul><ul><li>You can’t control what other photographers do </li></ul><ul><li>Groups can get big and drift from core purpose </li></ul><ul><li>You may be tagged on photos you don’t like </li></ul>
    31. 36. What is social bookmarking? <ul><li>store, tag and share links across the internet. </li></ul><ul><li>share links with friends… and people with similar interests. </li></ul><ul><li>access links from any computer. </li></ul>
    32. 37. Benefits <ul><li>Makes information manageable </li></ul><ul><li>Makes information portable – you can access your bookmarks anywhere </li></ul><ul><li>Connects your information and you to others </li></ul>
    33. 38. Considerations <ul><li>Must agree to tags </li></ul><ul><li>Can’t stop people tagging your content – even stuff you don’t want associated with you </li></ul><ul><li>Bookmarks can go out of date </li></ul>
    34. 40. Onto the computers <ul><li>Find blogs you like – and why </li></ul><ul><li>Blogs you don’t like – and why </li></ul><ul><li>Use </li></ul><ul><li> for written blogs </li></ul><ul><li> for microblogs </li></ul><ul><li> for video blogs </li></ul><ul><li> for blogs with pictures </li></ul>
    35. 41. <ul><li>Video and Audio </li></ul>(And wikis too!)
    36. 42. What’s a wiki? <ul><li>a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring. </li></ul>
    37. 44. Camera options <ul><li>Flip camera </li></ul><ul><li>Range in price from £70 - £150 (on Amazon) </li></ul>Kodak Zi6 £85 – 112 (
    38. 45. More professional and costly equipment
    39. 47. <ul><li>Combining audio and still </li></ul><ul><li>images </li></ul><ul><li>Participatory projects </li></ul><ul><li>Multiple styles: </li></ul><ul><ul><li>Audio diary </li></ul></ul><ul><ul><li>Reporter-led </li></ul></ul><ul><ul><li>Montage </li></ul></ul><ul><ul><li>UGC </li></ul></ul><ul><ul><li>Narrated </li></ul></ul>Digital Storytelling Audio Slideshows
    40. 50. Practical Exercise
    41. 51. A personalized page
    42. 61. Manchester Libraries
    43. 66. <ul><li>Re-aggregating the museum experience </li></ul>
    44. 67. What is a social network? <ul><li>Social networks are groups of individuals unified by common </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Vocations </li></ul></ul><ul><ul><li>Passions </li></ul></ul><ul><ul><li>Needs </li></ul></ul><ul><li>Before the internet these groups were more limited by proximity </li></ul><ul><li>Online social networks benefit from the LONG-TAIL effect </li></ul>
    45. 69. Niche social networks
    46. 70. <ul><li>More than 300 million active users </li></ul><ul><li>50% of active users log on to Facebook in any given day </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>General Growth </li></ul>
    47. 71. <ul><li>User Engagement </li></ul><ul><li>Average user has 120 friends on the site </li></ul><ul><li>More than 6 billion minutes are spent on Facebook each day (worldwide) (3) </li></ul><ul><li>More than 40 million users update their statuses at least once each day (15) </li></ul><ul><li>More than 10 million users become fans of Pages each day (3.5) </li></ul>
    48. 72. <ul><li>Applications </li></ul><ul><li>More than 2 billion photos uploaded to the site each month (850 million) </li></ul><ul><li>More than 14 million videos uploaded each month </li></ul><ul><li>More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month </li></ul><ul><li>More than 3 million events created each month </li></ul><ul><li>More than 45 million active user groups exist on the site </li></ul>Source:
    49. 73. Fan page
    50. 74. Closed v Open social networks <ul><li>You can set up your own network for your community or organisation by using free networks like: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    51. 75. Examples of successful NING groups <ul><li>childsifoundation </li></ul><ul><li>Museum 3.0 </li></ul>
    52. 77. <ul><li>Its up to you to figure out what the *something* is! </li></ul>These are the tools that allow you to do something