Salisbury teaching

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Salisbury teaching

  1. 1. New Media Evolutions in Journalism & Public Relations<br />By Jennifer Cox<br />University of Florida<br />
  2. 2. Objectives<br />New media innovations:<br />Journalism<br />Public relations<br />Relationship between the two <br />Brainstorming session<br />Discussion<br />
  3. 3. New & Social Media?<br /><ul><li> What is it?
  4. 4. How did it begin?
  5. 5. What is involved?</li></li></ul><li>Journalism: Business Model<br />Long <br />Term <br />Goals<br />Short<br />Term <br />Goals<br />
  6. 6. Convergence & Cross-Promotion<br />
  7. 7. Reporting Process<br />
  8. 8. Distribution of the Message<br />
  9. 9. Distribution of the Message<br />
  10. 10. Work Expectations<br />
  11. 11. Work Expectations<br />
  12. 12. Public Relations/Journalism<br />
  13. 13. Distribution of Message<br />
  14. 14. Image/Branding<br />
  15. 15. Event Planning<br />
  16. 16. Audience Expectations<br />
  17. 17. Image Control<br />
  18. 18. New Media – Haiti <br />New York Times: Haiti Earthquake<br />The Red Cross: Haiti Earthquake<br />
  19. 19. You Decide<br /> Scenario: A small child is injured on a Disney ride. He did not meet the height requirements for the ride.<br />BOTH:<br /><ul><li> How would you use one another to develop this story/minimize harm?</li></ul>JOURNALISTS:<br /><ul><li> How do you approach the coverage utilizing new media strategies?
  20. 20. What information/images do you need?
  21. 21. What are the audience expectations?</li></ul>PUBLIC RELATIONS:<br /><ul><li> How do you mitigate the damage utilizing new media strategies?
  22. 22. How do you connect with a concerned audience?
  23. 23. What technologies can you use to manage the situation as news unfolds?</li></li></ul><li>

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