Chapter12

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Chapter12

  1. 1. “Its amazing that the amount ofnews that happens in the worldevery day always just exactly fitsthe newspaper.” Jerry Seinfeld Copyright © 2010, 2006 Pearson Education, Inc.
  2. 2. 1. Uses and gratifications2. Selective exposure3. Agenda setting4. Cultivation theory Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  3. 3. 1. Uses and gratifications2. Selective exposure3. Agenda setting4. Cultivation theory Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  4. 4. 1. Entertainment2. Personal identity3. Integration & social interaction4. Information Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  5. 5. 1. Entertainment2. Personal identity3. Integration & social interaction4. Information Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  6. 6. 1. media immersion enculturates people to shared beliefs about the world.2. media distort images of the world.3. media are dominated by large corporations.4. media set cultural agendas Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  7. 7. 1. media immersion enculturates people to shared beliefs about the world.2. media distort images of the world.3. media are dominated by large corporations.4. media set cultural agendas Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  8. 8. 1. uses and gratifications2. cultivation theory3. agenda setting research4. linear model research Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  9. 9. 1. uses and gratifications2. cultivation theory3. agenda setting research4. linear model research Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  10. 10. 1. Media event2. Media text3. Media broadcast4. Media agenda Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  11. 11. 1. Media event2. Media text3. Media broadcast4. Media agenda Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  12. 12. 1. it involves media representations2. it is a means of social construction of self and other3. we can freely opt out of participation4. it outlines what is acceptable and even ideal Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  13. 13. 1. it involves media representations2. it is a means of social construction of self and other3. we can freely opt out of participation4. it outlines what is acceptable and even ideal Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  14. 14. 1. be an active agent2. be steadfast in your beliefs3. broaden your media horizons4. critically evaluate messages Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  15. 15. 1. be an active agent2. be steadfast in your beliefs3. broaden your media horizons4. critically evaluate messages Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  16. 16. 1. confirming social identities2. understanding the world3. predicting media economics4. interpreting media events5. monitoring media violence Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  17. 17. 1. confirming social identities2. understanding the world3. predicting media economics4. interpreting media events5. monitoring media violence Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  18. 18. Don’t forget to post a comment onMyClasses if you want further clarification or explanation of a topic!

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