Chapter2

316 views

Published on

Created by Dr. Lori DeWitt; adapted by Dr. Jennifer Cox

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
316
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Let’s find out what you all know about scholarly versus popular sources!
  • Chapter2

    1. 1.  Attempts to explain… • WHY we want to reduce uncertainty. • HOW we handle uncertainty. • GOALS for reducing uncertainty. • RELATIONSHIP between uncertainty and relational development.
    2. 2.  What is the underlying theories of education that RateMyProfessor is based on? Good teachers are… • Helpful • Clear • Easy • Hot
    3. 3. PP. 42-43 Social Interpretive Critical Postmodern ScienceGoal of To describe, predict, To describe, explain, To describe, explain, To understand the and explain behavior and understand and understand contemporary humanresearch behavior in context. society in order to condition. affect change.View of Reality External & Subjective Subjective and Subjective describable materialView of Human Complex but Creative and Resistive Fluid predictable voluntaryBehaviorPrimary Quantitative analysis Qualitative analysis Textual analysis, Textual analysis, of surveys, of rhetorical texts and media analysis participantMethods observation, and ethnographic data, observation. experiments. interviews.Contributions Identifies Emphasizes in-depth Emphasizes power Challenges communication study of relations in assumptions about patterns and communication. communication gender, race, association among interactions; ethnicity, and other variables recognizes societal social categories. impacts on communication.Limitations Does not focus on Limited number of Does not focus on Does not focus on the influence of participants: does not face-to-face face-to-face power or societal focus on power or communication. communication; may forces. societal forces. be viewed as pessimistic and impractical.
    4. 4. Controlled environmentTestinga hypothesis
    5. 5.  Developed by Rensis Likert Survey rating scale Makesopinions easily measureable
    6. 6.  Written by experts Peer-reviewed Reports on research • Literature review • Methodology • Results • Discussion • citations and a bibliography Geared for Academic audience.
    7. 7. Communication & Mass Media Complete
    8. 8.  1. What was the research question(s) or hypothesis/hypotheses? 2. Why did the researchers think this was an important area of study? 3. Who or what was studied? 4. How many were studied? 5. How did they conduct their research (what method did they use)? 6. Which approach to communications research did this study follow (pp. 42-43)? 7. What was the theoretical framework of the study? 8. What did the researchers learn (what was the answer to their question)? 9. What further research do the researchers feel needs to be done? 10. What is your evaluation of this research?
    9. 9. Paragraph formatThesisIn-text CitationsReference Citation

    ×