3. This Lennox advertisement was found in The Star newspaper on Wednesday, 24th
December 2014. With a Lennox logo on the top, this advertisement features a woman touching
her face advertising a drink by the brand Lennox. A prominent message “Collagen Drink with
Whitening Essence” stands out at the top of the advertisement.
In my opinion, this advertisement applies four persuasion methods. The first one is using
attractive communicators. The woman appears to be smiling happily and touching her white
and smooth face by using the product. She is seen to be having smooth white skin portraying the
image of Lennox.
Next, credible communicators are used in this advertisement. When people see the
Woman’s smooth and white face, people will trust the brand as the woman has smooth and white
face by using the product and the woman will have a prettier face. The woman is credible
because her beauty is directly related to the drink FirmUp+ by Lennox.
Not only that, this advertisement conveys messages that do not appear to change
attitude in the message “Collagen Drink with Whitening Essence”, it does not appear to
manipulate the reader’s attitude towards drinking the product. It does not show tendency to
persuade the reader to use the brand.
Finally, the message “Collagen Drink with Whitening Essence” is a logical analysis.
This is an effective method of persuasion as it contains scientific explanation and a more direct
way of portraying the message rather than using gimmicks. This advertising mood is efficient to
attract customers especially those who want to have whiter and smoother skin.
