Humans react in a different manner, and these feelings also determine their purchasing manner.

1. EMOTIONAL APPEAL
Can human feelings appeal your buying patterns?

2. Emotional advertising attempts to use positive
and negative emotions that will motivate
purchases. It is not preceded by careful analysis
of pros and cons. It is also related to individual
psychological appeal.
These are various kinds of appeals or feelings
which motivate people to buy things. It is
necessary to associate feelings with the brands
because consumers can relate and they tend to
purchase from the same brand, and become
loyal.

3. Your purchases are perceived by different types
of emotional appeals

4. Coca-Cola is talking
about happiness as
well as love. The
couple is spending
time together and
are happily
cherishing their
moments.
LOVE APPEAL

5. There are various kinds of appeals or feelings which motivate people to buy things. It is necessary to
associate feelings which the brands because consumers can relate and tend to purchase as they feel
life without that specific commodity is incomplete. For example, latest Levi’s campaign
#LiveinLevis featuring Deepika Padukone focuses on self-expression through comfort and a sense
of belonging among young girls and women.
SELF LOVE APPEAL

6. Sleepwell ensures the comforting, magically
swift and restful sleep for its customers without
any worries.
COMFORT APPEAL

7. Dove is talking about
self-esteem; it evokes
self-love among women.
It brings a certain kind
of sense of belonging
and they feel
comfortable in every
skin colour and shapes.
SELF ESTEEM APPEAL

8. SAFETY APPEAL
t
Godrej safety lockers assures
of provides a sense of security
to its consumers. If they will
buy these lockers, they can
keep their precious things in
the locker.

9. Human emotions has no ends, try to observe your feelings or emotions while
purchasing a product or service.