Smart Social New York 2017 Keynote Session
Speakers:
Jeff Taylor, Regional Product Marketing Manager at Instagram
Alexandra Weiss, SVP of Marketing at Glossier
Alissa Lieppman, Director, Club Digital Strategy at National Football League
Spike Jones, VP, Strategy at Spredfast
2. Jeff
Taylor
Regional Product
Marketing Manager
Instagram
@JDT
VP, Strategy
Spredfast
@spikejones
Spike
Jones
Meet the Speakers
SVP of Marketing
Glossier
@alexandraweiss
Ali
Weiss
Director, Club Digital Strategy
National Football League
@alieppmen
Alissa
Lieppman
Your Host Today:
21. The Social Habits of
Cult Brands:
1. Highlight your tribe
2. Inspire your audience
3. Celebrate your people
4. Don’t be afraid of humor
5. Lean into your core
6. Show your human side
31. INSTAGRAM CONNECTS DIVERSE INTERESTS, MOMENTS & PASSIONS
M U S I C S P O R T S B E A U T Y
50% OF PEOPLE ENTER IN NON-RECIPROCAL RELATIONSHIPS
32. 55%get inspiration
on styling
59%are influenced
by Instagram when
purchasing a car
54%
use Instagram to get updates from
their favoriteteam or player
62%build excitement
for upcoming trips
PEOPLE ARE CENTEREDAROUNDPASSIONS ON INSTAGRAM
Source: “Instagram Passions” by Coherency (Facebook-commissioned study of 1662 people ages 18-65 in the US), Oct 2016.
39. We’re reinventing1 the beauty experience2 for girls3 who
aspire4 to be proud5 of who they are today.6
1 Reinvent — question the status quo, thoughtfully innovate
2 Beauty experience — we’re rethinking what it means to be a beauty company (how
our customers interact, how they shop, etc.)
3 Girls — the term “girls” to us implies fun and freedom, not taking ourselves too
seriously. It’s not about female vs. male or old vs. young
4 Aspire — it’s a journey, and we’re hopeful
5 Proud — Glossier should inspire pride in oneself, not trying to be someone else
6 Today — we live in the present and recognize the beauty within and around us at this
very moment