4. I can’t wait to show you my
comprehensive new line of high-
impact color and advanced skincare
for all the ways you do you. If you’re
as obsessed with gorgeous makeup
and radiant-looking skin as I am,
I know you’ll love it, too.
— Jessica Alba
HONEST BEAUTY FOUNDER & CHIEF CREATIVE OFFICER
7. We do beauty differently.
We believe that you decide what’s beautiful.
We want to inspire and enhance your unique looks.
We create high-impact colors, true-to-you shades and
advanced skincare using safe ingredients you can trust.
We think confidence looks gorgeous on everyone.
(so go ahead, just do you)
8. how we
walk the talk
marketing lingo means nothing if we
don’t live up to our promises.
10. honestly safe
you can trust our high-quality, botanically-derived
ingredients backed by innovative science.
11. powerfully
effective
our line was created with intel and insights from top
makeup artists, cosmetic scientists and beauty industry
experts worldwide. in other words, it works.
12. truly diverse
you’ll love the rich pigments, �lawless �inishes and comprehensive
shades of our makeup that complement all skin types.
16. Our beauty is backed by our Honestly Free
Guarantee, the same impeccable standards
of The Honest Company, which means it’s
made without questionable or potentially
harmful ingredients for uncompromising
quality and safety.
18. chamomile
and calendula
naturally derived herb
extracts that help calm soothe
and nourish skin
chamomile
and calendula
naturally derived herb
extracts that help calm soothe
20. peony root
a botanically derived plant extract
with naturally occurring tannins that
help soothe and replenish skin
peony root
a botanically derived plant extract
with naturally occurring tannins that
help soothe and replenish skin
23. 70+ piece collection of pro-level
makeup for eyes, cheeks, lips and face
M O R E T H A N 8 0 S K U s I N C L U D I N G :
12-piece line of advanced skincare to
cleanse, hydrate, protect and enhance
32. First and foremost, it leaves skin plump
and hydrated, thanks to a nice dose of hyaluronic
acid and peptides. The golden sheen reflects
light and makes skin look bright and more even-
tone, like you may have actually slept well the
night before. Aloe vera soothes red or irritated
skin, and peony-root extract can help to
firm skin over time…
— allure.com
OCTOBER 2015
check out a little snippet from Allure’s review:
35. When it comes to
packaging, we’re as
thoughtful about
outer beauty as we
are about what’s on
the inside.
36.
37. Our goal is sleek,
elegant design that’s as
luxurious and effective
as our products while
minimizing our impact
on the planet.
38.
39.
40. word
of mouth
— Allure
BEST OF BEAUTY AWARDS
The rose-gold
tint of Honest
Beauty Everything
Primer makes
cheekbones
look candlelit.
41. — Allure
BEST OF BEAUTY AWARDS
The entrepreneur
has expanded her
namesake line into
the realm of beauty,
and she totally
killed it.— Marie Claire
A wonderful
range of makeup
and skincare.
42. — Goop.com
It’s chic,
gorgeous, modern
and full of truly
amazing items.
— Elle.com
The sheer formula
covers my imperfections,
but not my signature
freckles, and the Crème
Blush is perfect for when
you want to look alive
without foundation.
43. friends & muses
F R O M O U R H O N E S T LY B E A U T I F U L
for more inspo, visit our Honest Beauty YouTube channel.
57. stay & play
We launched our first pop-
up store at The Grove in
Los Angeles in fall 2015 with
planstorockdozensofcities
around the country (think
New York, Chicago, Miami
and more) in the next year.
We invite you to come play:
sample the entire line, shop
must-haves or find new
faves, or try on and share
looks with our 3-D digital
mirror technology.
58.
59. HonestBeauty.com is a discovery
zone for makeup junkies to shop,
experiment and have a little fun.
In a couple of clicks, try on fresh
looks, watch expert tutorials,
learnDIYtechniques,masternew
tricks and shop the latest trends.
shop 24/7
60.
61. click
on the go
Apple editors honestly love our in-
novative app where beauty is always
at your fingertips. Simply down-
load the Honest Beauty App for
24-7 beauty on demand. Try on and
share looks live using your camera.
Get Jessica’s latest tutorials; score a
free trial subscription of our Beauty
Bundles; or shop fast with peek and
pop flip-through previews.
62.
63. explore
who we are
Get to know what else we’re obsessed
with on our Honestly Beautiful blog.
Discover new artists, check out our
fave fashion, listen to music we adore.
And yes, find the latest tips, trends
and tutorials from in-house experts
and celebrity makeup artists.
67. A portion of the proceeds from
every Honest Beauty purchase helps
fund training and education for young
women to pursue their dreams.
(how beautiful is that?)
68.
69. Thank you for reading more
about who we are and what we
stand for. We hope to see you in
your beauty bag soon.
’Til then, stay honestly beautiful.
xo, Honest Beauty
70.
71. Jennifer Kroog Rosenberg
The Honest Company
310.917.9199
jkr@thehonestcompany.com
Danielle Levine Steinman
BOLD PR
646.214.5727 x110
danielle@boldpr.com
press
contacts
