The document discusses embracing new technology in organizations. It defines organizational culture and explains how culture affects productivity, performance, and other factors. It states that product development and adapting to changing technology and consumer demands are crucial for organizational success. The document then provides examples of how different personalities, job satisfaction, leadership styles, and team dynamics are impacted by new technologies. It also discusses challenges like training and benefits like efficiency that organizations face when embracing new technologies.

1. Embracing New Technology
Joe, Anthony, Maggie, Gwendolyn, Andie, Nicole,
Conor, Nick

2. Organizational Culture
• Definition: the shared values, principles,
traditions, and ways of doing things that
influence the way organizational members act
• 3 aspects
– Perception
– Descriptive
– Shared Values

3. OC : The Role it Plays
• Affects an organization's productivity,
performance, attendance, product quality,
environmental concern etc.
• Provides guidelines for employees on
customer care and service
• Extends to marketing practices, new product
development, and production methods

4. Changes in Organizational Culture
• Product development is
crucial for any
organization to
succeed.
• Technology changes
and so does demand
• Consumers want what’s
new

5. Embracing New Technology :
Personality
● Employee
o The Big 5
 Openness
o Myers Briggs
 ENTP (E/I, Intuitive,
Thinking,
Perceiving)
● Manager
o The Big 5
 Openness
o Myers Briggs
 ENTJ (Extroverted,
Intuitive, Thinking,
P/J)

6. Embracing New Technology :
Job Satisfaction
● Manager
o Awareness
o Emotional Intelligence
(EI)
● Employee
o Hierarchy of Needs
o Hygiene Factors

7. Embracing New Technology :
Leadership Style
● Employee
o Communication
o Flexible
o Fluid
o Self Monitoring
o Initiative
● Manager
o Communication
o Adaptive/Participative
 Ideally a mix of all
o Diversity Awareness

8. ● Employee
o Greater independence
o Diversity
o Distance/Virtual
Embracing New Technology :
Solo/Team Work
● Manager
o Keeping Cohesion
 Cultural Sensitivity
 EI

9. Embracing New Technology :
Challenges & Benefits
● Challenges
o Training
o Keeping a Cohesive
Team
 Global
 Virtual
● Benefits
o Mobile/Remote
contact
o Efficiency
o Productivity
o Performance
o Keeping Up

10. Embracing Technology
• The world around us is changing everyday
– In order to stay relevant and competitive
organizations must plan for, and embrace
technological changes within their market
– How Kodak embraced changes in technology and
the challenges they faced

11. How Does Technology
Change
● Exponential Growth- Abstract
● Exponential Growth- Research
● Embracing New Technology
● Embracing New Technology & Exponential Growth
An Overview

12. Exponential Growth in
Technology
● Printing Press, Telephone, Radio, Television
● Internet, Cell Phones
● Google Glass
o https://www.youtube.com/watch?v=IaU6DWb0yzs
1:50-2:15
● The Future...

13. Exponential Growth Chart

14. Exponential Growth- Research
● Ray Kurtzweil
o https://www.youtube.
com/watch?v=1uIzS1
uCOcE#t=92 (0:24-
1:22)
● Case Study: Mobile
Technology
● MIT Survey

15. Embracing New Technology
● Starbucks
● Wisconsin Union
● MOOCS- Kevin
Fong

16. Embracing New Technology
and Exponential Growth
● Major problems in embracing new technology
o Slow
o Lack of urgency
o Training
o Employee-CEO divide

17. Training with New
Technology
-Training and development frequently determine if an organization fails
or succeeds
-Interactive tutorials, computer simulations, animations, videos,
podcasts, social media, games, and mobile tools.
-Social Media
-Instant messaging, desktop video conferencing, telepresence and
increasing collaboration tools build a framework for learning
-Employer-sponsored e-training programs and subscription-bases
services
-Organizations must understand how to use technology in combination
with face-to-face interaction to deliver relevant information

18. Advantages of Embracing
New Technology
-Edge over businesses with outdated technology
-Noticeable effects on workflow and interactions with
customers
-Early adoption is a good selling point
-Gives an opportunity to become a thought leader and
network with other early adopters

19. Difficulties in Embracing
New Technology
-No guarantee the trend won’t fade out
-Faced with the difficulty in finding employers
who are capable of using the new technology
-On going expenses
-Risk of cyber crime
-Disconnectedness from final products and
each other
-Distractions

20. Costs with New Technology
-Initial purchasing costs
-Ongoing maintenance
-Updates and training expenses
-If a system failure occur, loss of revenue
can result due to loss of services
rendered or product production halted

22. Embracing New Technology

24. • Multinational Photography company based in
Tokyo, Japan
• Originally, their main source of revenue was through
film sales
• In the 1980’s they came to realize that digital
photography would soon takeover, and change was
imminent
• To combat this, they formed a three prong strategy
to adapt their company to future consumer needs

25. Strategy
1. To squeeze as much money out of the film
industry as possible
2. To prepare for the Switch to Digital
3. To diversify through new business lines

26. 1st-Film
• Fujifilm had sponsorship of the 1984
Olympics, in Los Angeles. They used this to
invade on Kodaks market. Until this time,
Fujifilm did not have a large international
market. Their substantially cheaper film prices
allowed them to steal much of Kodaks film
market, while it was still relevant.

27. 2nd-Preparation
• To prepare for the switch, Fujifilm’s CEO
Shigetaka Komori totally changed their
business model. He got rid of unneeded
distributors, development labs, managers and
researchers in an effort to cut costs.

28. 3rd-Diversification
• Fujifilm used its resources and expertise in
chemicals and drugs to enter different markets
1. Cosmetics
2. Development of LCD panel film for computers,
Televisions, and other electronic devices
3. Drugs
• Today, less than 1% of Revenues are from
photographic film

29. Embracing New Technology with the 7S
Model
The 7S model can be used in a wide variety of situations where an alignment
perspective is useful, for example, to help you:
● Improve the performance of a company.
● Examine the likely effects of future changes within a company.
● Align departments and processes during a merger or acquisition.
● Determine how best to implement a proposed strategy

30. Strategy
● The plan devised to maintain and build
competitive advantage over the
competition.
● Technology helps companies transform
themselves and grow their business
● Example: Dell Computer Corporation used
technology to lower manufacturing and
administrative costs, enabling the company
to sell computers cheaper than most
vendors

31. Structure
● How the organization is structured and who reports to whom
● Uses:
o Enhances productivity
o Initiates new and more effective structural designs for the organization
● These uses become potential sources of economic value and competitive
advantage
● Example: “The virtual organization”
o Connects a network of organizations via the internet

32. Systems
● The daily activities and procedures
that staff members engage in to get
the job done
● Increased efficiency
● Example: Hospitality industry: Cloud
computing
o Lower cost than alternative
hardware
o Saves them time in organising
information every day

33. Shared Values
● The core values of the company that are evidenced in the corporate
culture and the general work ethic
● Can result in increased revenue and quantifiable social impact
● Example:Verizon
o “Shared Success Program”
 Shared across the firm
 Company identifies and accelerates deployment of technology
solutions
 Results in increased revenue and quantifiable social impact

34. Style
● The type of leadership adopted
● Modern and trendy
● Example: Apple
o Stores are interactive
o Genius Bar

35. Staff and skills
● The employees and their general
capabilities
● Streamlines processes and simplifies
tasks
● Increased training / background
knowledge needed
● Sometimes background knowledge to
obtain job is extensive
● Many technology firms provide strong
training programs

36. A Brief history of Kodak
● Founded in Rochester, New York by George Eastman
● 1880
● Dry-Plate photography
● 1884 partnership → Corporation with 14 shareholders
($200,000)
● First Kodak camera in 1888
● Inventor of Film
● Edison and Motion Picture

40. Rise to the Top
● 1929 First film designed for sound
● Continued to rise to the top
o high speed film
o projectors, color film, Brownie cameras, home sound
movies
● Jun 1 1972 $124.89 Stock price
● By 2010 Ave. $4.00
● By 1976, controlled 90% of film sales
● 85% camera sales in U.S.
● 1980 100th anniversary

41. Downfall of Kodak
● Digital photography was the primary downfall of Kodak.
● This new technology literally destroyed the film based
model that Kodak was centered around.
● Kodak failed to see digital photography as disruptive.
● They were a company stuck in time

42. Downfall of Kodak

43. Downfall of Kodak
This video shows how stubborn Kodak’s
reaction was to the rise of digital photography.

44. Other factors
● Mobile phone cameras
● More portable digital cameras

45. More Factors
● They have an obsolete product
● Inflexibility
● Competition with Fujifilm
● Digital cameras only require manufacturing
● Not service based- Much of Kodaks income

46. Strategy
At the time of Bankruptcy Kodak had roughly
$7 Billion in liabilities. Chairman and CEO
Antonino Perez, “The board of directors and the
entire senior management team unanimously
believe that this is a necessary step and the
right thing to do for the future of Kodak”. They
were extended a $950 million credit line over
the next 18 months.