Jonathan Dunn - Talking You Down from the Bleeding Edge
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Jonathan Dunn - Talking You Down from the Bleeding Edge
- 1. “ Talking You Down From the Bleeding Edge: Making Mobile Work for All Communities Jonathan Dunn @JCDUNN [email_address]
- 2. Hello, Operator? Image credit: http://www.flickr.com/photos/robertlz/
- 3. Who’s Coming To the Party?
- 4. Everyone’s Got One of These
- 5. And some of us have these….
- 6. Mobile Connects http://www.flickr.com/photos/erlingsi/3591256069/ Multiple ways to connect; multiple ways to consume information
- 7. Mobile Empowers “ There’s an app for that” http://www.flickr.com/photos/vietninjaxtc/3452437170/
- 9. Augmented Reality http://www.flickr.com/photos/antjeverena/3327157278/ As a brand using AR, wouldn’t you like: click to call, links to web, push offers, invitations to connect, integrations with social networks?
- 10. Augmented ‘Connectivity’ What happens when we can insert personal information into the AR environment?
- 12. Social Networks Made Mobile Take existing network with you, build on what you already have
- 13. Mobile Extends
- 15. Spreading the Word SMS has reach & responsiveness
- 22. Acquisition
- 23. Information
- 24. “ Listen To Me”
- 27. How To Engage Mobile Web Sign up Volunteer Opportunities to Your Phone
Editor's Notes
- ‘ Party lines’ Telephone for the community Gossip, news travels fast Intimate, unintended knowledge of your neighbours Very local, but largely impersonal (image)
- ‘ Party line’ community of interest Chat forums Sleazy, sleazy “ Moe” Simpsons party line image/Beevis& Butthead
- Every home got a phone Leading to every person having a phone 80% penetration in Canada (still lagging Europe/Asia, but certainly a critical mass) Mobile = personal Feature set of a feature phone
- Advanced feature set of a smartphone
- Mobile empowers Multiple ways to connect; multiple ways to consume information Voice, SMS, Web, Camera, Video, applications Only becoming more sophisticated
- I’m as bullish as anyone on AR, but its still a way off from being a viable tool for most consumers/brands/communities How useful will it be when we can insert personal information into the AR environment; what about brands etc with click to call, links to web, push offers, invitations to connect, integrations with soc networks. “ Social augmented reality”
- Mobile social networks launch Google Latitude, Brightkite, etc… Great for finding people, sharing location-specific info; many are good at integrating into other phone features Good for discovering new people, places, but challenge for extending existing personal network…gotta have the people there
- That’s why mobile versions of existing social environments are so popular. FB, Myspace among top downloads Twitterberry, Tweetie, Tweetdeck other iPhone apps Take existing network with you, build on what you already have
- People use mobile for staying connected to their network…it allows us to do what we already do no matter where we are… Always on, always with.
- volume of SMS messages sent in 2008 broke 20 billion. This is up from just north of 10 billion in 2007, which is up from about 4.3 billion in 2006 and about 2.1 billion in 2005. We are already on pace in 2009 to again double volume to 40 billion SMS messages.
- Becoming more sophisticated and deeply engrained in how people interact with their world
- Earn that ‘share of mobile’ Bridge to further education, research for potential users What you can now do with that info…
- Starbucks Twitpic campaign Flash mobs (Molson, Nike)
- Zoompass may not be enterprise ready yet, but the service has tremendous scope to succeed in this arena. text to screen at events