1. JOHN P. HICKEY
3339 Cottonfield Dr. 843-532-9462
Mt. Pleasant, SC 29466 jp1hickey@comcast.net
SUMMARY
An award winning, committed and passionate individual with twenty years of proven success in the
medical device industry. A broad experience including both large and emerging technology companies
in the areas of IDE study recruitment, market development, global sales, management, training,
marketing, and product development. Strengths include excellent communication skills, personnel
management and development of key opinion leaders with adoption of new technology. Areas of
experience include Cardiology, Radiology, General & Vascular Surgery, Gastrointestinal Endoscopy,
and Interventional Bronchoscopy.
CAREER HISTORY
PULMONX CORPORATION, REDWOOD CITY, CA SEPTEMBER 2014 – PRESENT
Pulmonx is a privately-held (OUS) commercial stage medical device company focused on
developing both diagnostic and therapeutic technologies for Interventional Pulmonology. Pulmonx
has developed the Endobronchial Valve (EBV) Therapy, a non-surgical approach to treating
emphysema that uses the Chartis Pulmonary Assessment System to optimize the placement of a
series of unique self-expanding valves. In the United States, Pulmonx is conducting the LIBERATE
Clinical Study to evaluate the safety and effectiveness of the Zephyr valve in patients with severe
emphysema.
Director of Market Development
 Responsible for driving patient enrollment in US IDE study sites thru social media, print media,
patient advocacy organizations, TV news stories, and physician referral networks.
 Achieved and/or exceeded individual quarterly patient enrollment quotas.
 Identify and develop relationships with key institutions and thought leading physicians.
 Experienced in training physicians on the proper use of Pulmonx’s products, and assisting them
as appropriate during the clinical study.
 Work with other functional groups in the company to support regulatory, clinical, and
development activities.
BRONCUS MEDICAL/TECHNOLOGIES INC., MOUNTAIN VIEW, CA MAY 2009 – SEPTEMBER 2014
A venture capital funded medical device company focused on providing a portfolio approach of
devices related to Interventional Pulmonology/Thoracic Surgery. Current development includes
investigation of a novel minimally-invasive treatment option (airway bypass/drug eluding stents) for
patients with emphysema. The organization has US commercial approval to launch imaging
technology (virtual bronchoscopic navigation), tissue sampling and mini-Doppler ultrasound for
diagnosis of lung disease.
Director, Global Sales and Market Development (March 2012 – September 2014)
 Established a team of 4 regional sales managers and 2 marketing managers to focus on
achievement of commercialization objectives across the US.
 Identify and develop key strategic institutions/physicians for reference centers.
 Responsible for product launches in international markets recognizing CE mark approval by
conducting market analysis, developing revenue models, and establishing product champions.
 Identify, train, and manage international distributors to sell in Europe, Asia and South America,
while providing physician proctoring and case coverage.
 Assist with development of marketing and training materials for physicians and distributors.
 Assist with reimbursement strategy/activities in all markets.

2. Southeast Region Sales Manager (May 2009 - March 2012)
 Responsible for the market development of 2 new medical technologies that provide 3D virtual
bronchoscopic procedure planning and navigation, and a diagnostic biopsy device for lung
disease.
 Assist Global V.P. of Sales in building a direct sales force for US launch of 3 products in 2010.
 Consistently finished #1 in US sales amongst 4 Regions since launch with 12 navigation
systems sold to date.
 Identified market opportunity to separate and expand the company’s platform product into the
radiology market.
 Promoted to Director, Sales & Market Development in March 2012.
ALVEOLUS INC., CHARLOTTE, NC FEBRUARY 2008 - APRIL 2009
A venture capital funded medical device company with removable nitinol-silicone (hybrid) stents.
These hybrid stents are indicated for tracheobronchial, esophageal, duodenal, biliary, and colonic
applications. The company was acquired in March of 2009 by Merit Medical Systems, Inc. (Nasdaq:
MMSI) a worldwide designer, developer, manufacturer and marketer of medical devices used in
interventional and diagnostic procedures.
Co-Principal, Key Account Sales Manager
 Responsible for educating, training, and selling to Thoracic Surgeons, Interventional
Pulmonologists, Gastroenterologists, Bariatric Surgeons, and Surgical Oncologists who utilize
non-vascular stents for obstructive disease and leaks in the tracheobronchial, esophageal, and
biliary anatomy. My area of responsibility included Florida, Georgia, North and South Carolina.
 Experienced in identifying and implementing new device designs for stents, and delivery
systems with engineers, and key opinion leading physicians.
 Created business development and marketing programs that include physician education
outreach programs, product training and demonstration tools, and patient education literature.
 Responsible for managing and mentoring the NC Sales Associate.
 Ranked 2 out of 14 Sales Managers, 2008.
 Regained business at 11 dormant accounts, established 8 new accounts, and increased business
at 11 current accounts since hiring.
GUIDANT/ABBOTT VASCULAR, SANTA CLARA, CA APRIL 2004 - SEPTEMBER 2007
Guidant’s Endovascular Division developed the first US commercially available carotid artery stent
and embolic protection device system for use by Cardiologists, Radiologists and Vascular Surgeons.
The company was acquired by Abbott Laboratories in 2006 to create the cornerstone for Abbott
Vascular, an international market leader in the areas of drug eluting coronary stent platforms,
rapid exchange technology, balloon dilatation catheters and guide wires.
Senior Territory Manager
 Responsible for selling carotid stents, embolic protection devices, peripheral balloon dilators,
guidewires, and biliary stents to Interventional Radiologists, Neuro-Radiologists, Neuro-
Surgeons, Thoracic Surgeons, Vascular Surgeons, and Interventional Cardiologists.
 Increased territory revenue more than 242% and $1,000,000 in 2005.
 Individually trained 31 physicians on the use of the Acculink/Xact carotid stent systems, and
assisted 10 hospitals with the CMS credentialing for carotid artery stenting.
 Increased territory revenue more than 55% and $387,653 in 2004.
 Experienced in implementing economic programs that reduce cost and increase
revenue for both hospitals and physicians.
 Consistently exceeded sales plan: 108% 2004, 109% 2005, 105% 2006.
 Ranked 7 out of 110 Territory Managers, 117% to sales plan Q3 2007.
 Promoted to Senior Territory Manager in March, 2006.

3. BOSTON SCIENTIFIC, ENDOSCOPY DIVISION, NATICK, MA OCTOBER 1997 - APRIL 2004
Boston Scientifics’ Endoscopy Division is worldwide leader in developing and commercializing
technologies for diagnosing and treating diseases of the digestive system, airway and lungs.
Sales Trainer (May 2000 to April 2004)
 Responsible for training new territory managers on the clinical aspects and selling strategies for
stents, biliary, dilation, hemostasis, polypectomy, tissue biopsy, GERD, and enteral feeding
devices.
 Selected to ENTERYX Market Research Team 2001.
 Individually trained 11 new territory managers.
 Experienced in creating and presenting selling/training programs for the US sales force.
 Increased new product sales by 58% & $234,775 in 2003.
 Increased territory revenue more than $155,000 in 2002.
 Received REGION OF THE YEAR AWARD in 2002 and 1997.
Territory Manager (October 1997 to May 2000)
 Responsible for selling a variety of endo-prosthetic stents, diagnostic, and therapeutic
endoscopic instruments to Gastroenterologists, General Surgeons, Thoracic Surgeons, ENT
Surgeons, Colo-rectal Surgeons, Pulmonologists, and Radiologists.
 Experienced in conducting accredited continuing education courses for physicians, nurses, and
techs.
 Selected to the SALES SUCCESS MODEL TEAM 12/99. Increased new products sales more than
$107,000 in 1999.
 Received EAGLE AWARD for outstanding product focus results and leadership 2/00.
 Increased territory revenue more than $205,000 in 2000.
 Promoted to SALES TRAINER 5/00.
United States Surgical Corporation, Norwalk, CT APRIL 1996 – October 1997
US Surgical was a worldwide leading innovator of surgical staplers, suture, clips and laparoscopic
devices. The company was acquired by Tyco Inc. in 1997 and it eventually was purchased by
Covidien.
Wound Closure Technician
 Responsible for selling surgical staplers, clips, suture, laparoscopic devices, cardiovascular
instruments, stereo-tactic imaging systems, and lymphatic mapping devices to hospitals and
clinics.
 Consistently achieved and exceeded new product sales quotas.
 Increased territory revenue more than 53% & $700,000 in 1997.
 Received the TOP GUN SALES AWARD 9/97 and 6/97.
 Experienced in clinically training surgeons, nurses, and surgical scrub techs in the use of U.S.
Surgical instruments.
 Experienced in negotiating pricing contracts with hospital administrators and implementing
client partnering programs.
Astra Pharmaceuticals, RX Division, Westborough, MA February 1995 – April 1996
Astra AB was a publically traded Swedish company that developed a variety of drugs for
cardiovascular, GERD, allergy, pain, and lung diseases. Astra has since merged with Merck and
Zuniga.
Sales Representative
 Responsible for selling Rhinocort (Budesonide), an anti-inflammatory glucocorticoid steroid for
the treatment of rhinitis. Targeted physicians were ENT Surgeons, Allergists, Internal Medicine,
and Primary Care.
 Responsible for selling Toprol XL (Metoprolol Succinate), a Beta 1 selective blocking agent for
the treatment of angina and hypertension. Targeted physicians were Cardiologists,
Cardiothoracic Surgeons, and Primary Care.
 Selected to speak on the Cycle III Sales Training Audiotape.

4. EDUCATION/OTHER RELATED EXPERIENCE
Wright State University, Dayton, OH 1990
 Bachelor of Arts, ECONOMICS
 4 years experience as an Account Executive for Banner Enterprises in Charleston, SC. I was
responsible for selling protective equipment and clothing to police departments, fire
departments, emergency medical services, and industrial facilities. (1991-1995)