1. CONFIDENTIAL RESUMÉ
NORMAN BROADHURST
110 Oostersee Flats, Devon Road,Parow East
Email: oostersee110@gmail.com
Mobile: 0741222166
Personal Statement
I am a proven sales professional with experience in medical sales. My passion and
determination to deliver results has always been a key strength of mine. My personal goal is
to contribute to the success and profitability of a company through my effort, expertise and
experience. I am an accomplished sales professional experienced in medical devices and
surgical sales. I have a competitive spirit, winning attitude and am a strong relationship
builder with the ability to set short and long term goals. My years of experience in the
medical sales industry (both within the private and government sectors), has contributed to
the sharpening of both my interpersonal and sales skills.
Key Skills and Strengths
 Working knowledge of Microsoft Office (Word, Excel & PowerPoint)
 Strong communication skills
 Excellent interpersonal, networking, presentation, persuasion, influencing,
negotiation and closing deals.
 Self- starter, responsible and self-motivated
 Positive, can do attitude
 Strong organizational and time management skills
 High level of integrity and moral standards
 Good sense of humour
Education
Name of School/Institution : Fish Hoek Senior High School (South Africa)
Highest Grade completed : Matric
Year completed : 1987

2. Professional Experience:
Business Development Manager
MULTI SOURCE MEDICAL
Medical Devices, Surgical Instruments
and Wound Care Products.
Small Closed Corporation (7 employees)
March 2014 - Current
Key Responsibilities
Responsible for selling 400 product lines which included disposable dermacarrier blades
for skingraft meshers to general and plastic reconstructive surgeons. Included in this
portfolio was the selling of electrosurgical units and accessories to theatre as well as the
branded range of surgical instruments (Nesby and Elmed) for surgical procedures.
Achievements
 Completed training on skingrafting procedures and processes at the
distributors head office in Johannesburg (2014)
 Negotiated a 50% cost saving on dermacarrier blades from supplier,
thereby resulting in a 75% profit on each blade over a period of three months.
 Introduced new re-usable bipolar diathermy forceps to theatre matrons
and surgeons and sold 20 in the first month. Over 500 units were sold by
year end (November 2015) and resulted in a steady increase of 10% on
monthly turnover.
 Responsible for the awarding of tender for wound care products after demonstrating
To the infection control board. Selected out of 26 companies to be contracted to
government for a period of two years thereby increasing monthly turnover by over
100%.
Territory Sales Representative
WEST COAST TECHNOLOGY MEDICAL CC
Endoscopy Products, Medical Devices and
Disposables
Small Closed Corporation (10 employees)
September 2012 – January 2014
Key Responsibilities:
Responsible for selling over 500 product lines which included Endoscopy products
from MTW ENDOSKOPIE in Germany. The main focus area was the GIT (Gastro)
and Urology units in private and state hospitals. The portfolio also consisted of

3. selling the Astro-therm Plus Blood and Fluid Warmer from STIHLER in Germany.
The Astro-therm Plus was successfully demonstrated to physicians and registered
theatre nurses in various hospitals and training facilities.
Achievements
Initiated the sales of two Astro-therm Plus units to a children’s training hospital
in Cape Town (February 2013). This resulted in another twenty units been sold
after ongoing product demonstrations over a period of three months (May 2013).
Introduced MTW Endoscopy range to a private hospital group (Mediclinic Corporation
SA) in South Africa. Persuaded them to switch from their current supplier to our more
cost effective products. This they did which increased my existing sales pipeline and
turnover for the month in the territory from 15% to 38% over the next seven months
(June 2013 to December 2013).
Targeted key cardiologists and physicians with both wet and dry disposable gel
ECG electrodes, newly imported from the UK for stress and general heart rate
monitoring. Following a successful trial period of six months, the sales from this
product accelerated from 10% to over 55% in the territory.
Sales Manager
ROTH MEDICAL COMPONENTS (PTY) LTD
Manufacturers and Exporters
Orthopaedic Implants and Surgical
Instruments
Medium Size Company (300 employees)
September 2009 to August 2012
Key Responsibilities
Managing and training of five sales representatives in the territory and been
responsible for the sales of 15 product lines. The main product line was bone
screws, plates, endo-prostheses, skeletal pins, wires and extended fixators.
This line focused on specialised doctors such as neuro, orthopaedic and
veterinary surgeons. This portfolio also included the organising and delivering
of orthopaedic loan sets for emergency procedures.
Achievements
Regularly set and achieved monthly targets with the sales team. During October
2011 the sales target was exceeded by over 60% in comparison with the previous year
of 33% across all product lines.
Created opportunities and successfully managed to introduce Veterinary Doctors to our
product range, resulting in 40 additional clients and resulted in 20% growth
on the product line.
Persuaded surgeons at the People's Dispensary for Sick Animals (PDSA) to use
our available loan sets for routine operative procedures on a regular basis. The
results from this was that 14 surgeons switched to using our product line which
increased profits by 30% from month to month.

4. Territory Sales Manager
PHILISA BIOMEDICAL PTY (LTD)
Bone Marrow, Soft Tissue and Skin Biopsy
Systems
Medium Size Company (120 employees)
July 2003 – April 2009
Key Responsibilities
Arranged sales and marketing of 10 product lines which involved calling on Urologists,
Haemotologists, Clinical Oncologists, and Pathologists.
Achievements:
Presented product demonstrations and training on new bone marrow needles to
pathology services, AMPATH and PATHCARE.
Promoted re-usable biopsy gun at major training hospitals and increased sales
volume on the accessories. Increased sales from 20% to 70% from June 2004
to December 2004.
Encouraged doctors at state hospitals to switch their current bone-marrow needles to
our Medax range from Italy. Resulted in 35% more orders on
product line.
Converted surgeons to use our TRAP-LOCK bone marrow needle to obtain better core
samples for diagnosis. This in turn resulted in a 27% more market share in the territory
on this product line.

5. Sales Manager
PROMAG MEDICAL PTY (LTD)
Orthopedic Bracing and Supports
Medium Size Company (350 employees)
March 2001 – February 2003
Territory Sales Representative
WEST COAST TECHNOLOGY MEDICAL CC
Endoscopy Products, Medical Devices and Disposables
May 1997 to December 2002
Internal Sales Consultant
INTERMED CC
Surgical Instruments, Medical Devices and
Wound Care Products
Small Closed Corporation (12 employees)
March 1993 – February 1997
REFERENCES
Mr Mickey Meyer INTERMED cc
Director
Tel: 021 4652834
Mrs Shahieda Campbell WEST COAST TECHNOLOGY MEDICAL cc
Director
Tel: 021 5566357
Mr Craig Primo ROTH MEDICAL COMPONENTS (Pty, Ltd)
National Sales Manager
Tel: 0834745960