2. Purpose of a music video
• Advertising
• Encourages audience to listen to the music
• Increase sale of merchandise
• Entertainment
• Selling CD’s, Downloadable content, music channel,
websites.
• Tours, gigs, tickets.
• Synergy
• Promotional events
• T.V adverts
3. Other ways artists are promoted
• Posters on busses and bus shelters
• Printed ads on taxi’s
• Huge poster on the underground
• Speaking on radio
• Appearing on t.v adverts
• Through word of mouth
• Over the internet with pop-ups.
• On facebook, twitter, E-mail
• Magazines
• Collaboration with other big stars.
4. Promotion and marketing of our artist
• Posters around school and Hertfordshire
• Ads and pop-ups on you tube video
• Links to website
• Facebook page
• Twitter account
• Word of mouth
