This mood board aims to capture key elements for a deodorant advertisement, including long-lasting protection, a cool feeling, empowering women, confidence, and effectiveness. Reference advertisements show similar concepts being used to promote deodorant brands currently.

2. Mood board
• With this mood board I have tried to include
all the aspects that we will be looking for to
incorporate into our own deodorant advert. In
the mood board I have shown, long lasting,
coolness, getting the ladies, self belief and
long lasting and effective.

3. Deodorant adverts that are out at the
mo
• Deodorant adverts that are out at the
moment that are similar to our idea of an
advert consist of