Saatchi and Saatchi is a global advertising agency founded in 1970 in London by brothers Maurice and Charles Saatchi with over 140 offices worldwide and 6,500 employees. The agency pioneered the concept of "Lovemarks" to describe the emotional connection between customers and brands and has major clients including Diago, Emirites, General Mills, Kraft Foods, Lenovo, Mead Johnson, Novartis, Procter & Gamble, Toyota, and Visa Europe.

2. Saatchi and Saatchi
• Saatchi & Saatchi is a global advertising agency network with around
140 offices in 76 countries and over 6,500 members of staff. It was
founded in London in 1970 by two brothers called Maurice (Now Lord
Saatchi) and Charles (An art collector) but now headquartered in New
York. The parent company of the agency group was known as Saatchi &
Saatchi PLC from 1976 to 1994 and was listed on the London Stock
Exchange until 2000.
• The Lovemarks company is the unique way that Saatchi and Saatchi look
at the relationships people have with their products. The definition of
Lovemarks is, ‘A product, service or entity that inspires loyalty beyond
reason.
• Saatchi and Saatchi’s major clients are, Diago, Emirites, General mills,
Kraft foods, Lenovo, Mead Johnson, Novartis, Procter & Gamble, Toyota
and Visa Europe.