2. Mood board
• With this mood board I have tried to include
all the aspects that we will be looking for to
incorporate into our own deodorant advert. In
the mood board I have shown, long lasting,
coolness, getting the ladies, self belief and
long lasting and effective.

3. Deodorant adverts that are out at the
mo
• Deodorant adverts that are out at the moment that are similar to
our idea of an advert consist mainly of lynx: Premature perspiration
• Lynx’s advert is more or less the same basis of advert as our idea, its
based on a geeky male who sweats a lot and doesn’t get the girls
but after using the deodorant he stops sweating and he gets the
girl.