Jodi Navta, VP Marketing and Communications at Coyote.com, outlines a 5-step process for building a company through content marketing and scaling fast: 1) Look around your organization to understand your employees and superstars; 2) Hire journalists to get the facts; 3) Choose mediums like collateral or campfires to start storytelling about employees; 4) Leverage internal content for external use; 5) Hold yourself accountable by following the 5 steps.