A Content Hub is a central location for various types of content on a website, including branded, curated, social media, user-generated, video, and document content as well as lead forms. It allows organizations to consolidate disparate content and use it for lead generation and nurturing campaigns. Several case studies show how companies increased key metrics like leads, traffic, and time on site by replacing traditional landing pages with Content Hubs that aggregated content from multiple sources.

1. 7 Content Hub
Case Studies

2. What’s a Content Hub?
A Content Hub is the idea of centralizing content into a one-stop shop
for web site visitors. A Content Hub can host branded content, curated
content, social media content, user generated content, videos,
documents and even lead forms. A Content Hub allows a brand to tie
together disparate content into a more cohesive presentation with more
context, control and analytics. A Content Hub is often implemented into
marketing campaigns that combines lead generation with lead nurturing
to gain optimal value from branded content.

3. Monetate Case Study
Monetate is an email platform that
delivers better customer experiences
through testing, email optimization
and in-the-moment personalization.
Monetate replaced their traditional landing pages
with Content Hubs and increased lead conversions by 250%
Source

4. Hardin Memorial Health
Case Study
In anticipation of the need for
consumers to understand
the impact and timing of the
Affordable Care Act, Hardin Memorial
Health launched a content hub that
established them as a primary
source of healthcare reform
information.
The Hardin Memorial Health Content Hub received 275K unique visitors
in the first 6 months and 52% visited the site 2+ times
Source

5. http://www.triblio.com/blog/content-hub-examples/

6. Insight Case Study
Insight is an IT company that offers a variety
of technical resources and services
Insight increased page views by 473%
Source

7. BCBG Case Study
BCBGMAXAZRIA is the premier lifestyle
collection celebrating 25 years of dressing
dynamic women.
BCBG website saw a 40% increase in traffic to their social
hub & spent 53% more time on the website than average.
Source

8. EssenceFest Case Study
The Essence Music
Festival in New
Orleans has been
celebrating African-
American culture,
music, education, and
empowerment since
the first festival in
1995.
A User Generated Social Hub aggregated nearly 80,000
social posts, a 26% increase from the previous year.
Source

9. Pepsi Pulse Case Study
Pepsi launched a content
hub experience on their
home page pepsi.com The
hub features branded,
localized & crowd sourced
content.
The Pepsi Pulse Content Hub drew 87% more unique
visitors than the month before with a 2700% increase in
social referrals.
Source

10. BCBS Alabama Case Study
Blue Cross and Blue
Shield of Alabama offers
health insurance, including
medical, dental and
prescription drug coverage
to individuals, families and
employees.
Since launching the Blue Cross Blue Shield Alabama
Content Hub monthly page views have increased by 287%
and unique visitors have increased by 1776%.
Source

11. http://www.Triblio.com

12. Contact
Jeff Zelaya
Senior Account Manager
305.766.2631
jeff@triblio.com