Job Satisfaction of Employees in KSCC,Alappuzha By, Sruthi Edward PGDM 13-15 DCSMAT BUSINESS SCHOOL,VAGAMON

1. Project
at
Kerala State Coir Corporation,
Alappuzha
20th April, 2015 – 20th May, 2015

2. Job Satisfaction
of
Employees
in
Kerala State Coir Corporation,
Alappuzha

3. Objective
• To find the job satisfaction of employees in KSCC.
• To analyze the company’s working environment.
Limitation
• Time constraint
• Findings and observations in the project were purely
based on employees answer.
• Employees were incorporative

4. Methodology
• Population : Population is defined as employees of KSCC.
• Sampling Unit : The sampling unit of this study is
employees in Kerala State Coir Corporation, Alappuzha.
• Sampling Size : This project the sampling size is 100.
• Data Collection : Data was collected mostly through
questionnaires.

5. Agenda
• Introduction
• Industry & Company Profile
• Data Analysis
• Findings & Suggestions
• Conclusion

6. Job Satisfaction
• Attitudes and feelings people have about their work.
• Combination of psychological, physiological and
environmental circumstances.
• Collection of feeling and beliefs that people have about their
current job.

7. Guided by human
values
Behavior of workers
Indicators of
organizational
activities
Spector’s three features of Job Satisfaction

8. Factors Affecting Job Satisfaction
Working
Conditions
Opportunity
for
Advancement
Workload and
Stress Level
Respect from
Co-Workers
Relationship
with
Supervisors
Financial
Rewards

9. Coir Industry
• Oldest industry in the state
• First coir factory was Darragh Smail & Company in 1859 at
Alleppey.
• Big Corporates also established coir factories in different parts of
Kerala.
• Major Coir factories include:
William
Goodacare &
Co.
Madura Co. Bombay Co.
Volkart
Brothers
Aspinwall &
Co

10. • Native entrepreneurs include:
• By 1967, 1402 of the 1831 coir units in Kerala were
in Alleppey
Alleppey Co.
C. George
Peter & Sons
Pitchu Iyer &
Sons
Charankattu
Coir Mfg. Co
Koncherry
Coir
Travancore
Mats &
Mattings Co.

11. Kerala State Coir Corporation, Alappuzha
• Fully owned Government company set up in 1969.
• Largest and the most diversified manufacturing plant in the
country.
• Achieved an ISO 9002 certification in the year of 2001.
• First company in the public sector to introduce quality circles
successfully among the workers and staff

12. Mission
A major part of coir production in Kerala comes from the
small scale producers, based on the villages of Kerala,
employing around 4 million women. We are marketing the
products of the small scale producers in addition to our own
products; thereby the upliftment and promotion of this industry
will result in the improved lifestyle of the village women in
KSCC.

13. Products
• Mats
 Fiber Mats
 Loop Mats
 Creel Mats
 Jute Mats
 Mesh Mats
 Carnatic Mats

14. • Mattings
 Coir Mattings
 Jute Mattings
• Carpets
 Coir Carpets
 Jute Carpets

15. Products mainly exported to
• Japan
• USA
• Europe
• Australia
• Middle East Countries

16. Working Hours
• For Officers – 10:00 AM to 5:30 PM
• For Workers – 8:00 AM to 5:30 PM

17. ORGANISATION STRUCTURE

18. Board of Directors
Managing Director
Company Secretary
Personnel
Manager
Business
Manager
Finance
Manager
System Analyst
Dye Master
Assistant
Personnel
Manager
Security
Officer
Staff
Peon
Peon
Accountant
Clerk
Peon
Cashier
Purchase
Manager
Staff
Peon
Sales
Manager
Staff
Peon
Factory
Manager
Supervisor
Worker
Store
Supervisor
Worker

19. Workforce
• Board of Directors : 9
• Employees include : 200
 Staffs : 73
 head office factory workers : 41
 modern coir factory employees : 86

20. • Major Competitors
Alleppey Co D.C.Mills
N.C.John &
Co.
William
Goodacare &
Co
East West
Exports

21. Data Analysis

22. Years of Service
12
44
20
24
0
5
10
15
20
25
30
35
40
45
50
Less than 1 year 1-3 years 4-6 years More than 6 years

23. Present Salary
0
5
10
15
20
25
30
35
40
Below
15000
15000 -
25000
25000 -
30000
30000 -
40000
Above
40000
36 36
12 12
4

24. Satisfying Factors of Employees
20
16
12
20
40
0
5
10
15
20
25
30
35
40
45
Salary
Increase
Promotion Motivational
Talks
Recognition All of the
above

25. Welfare Scheme of Employees
48
20
32
0
10
20
30
40
50
60
Always Sometimes Rarely

26. General Working Condition
4 4
12
68
12
0
10
20
30
40
50
60
70
80
Strongly
Dissatisfied
Dissatisfied Neutral Satisfied Strongly
satisfied

27. Pay & Promotion Potential
32
36
16
8
4
0
5
10
15
20
25
30
35
40
Strongly
Dissatisfied
Dissatisfied Neutral Satisfied Strongly
satisfied

28. Work Relationships
0
10
20
30
40
50
60
70
Strongly
Dissatisfied
Dissatisfied Neutral Satisfied Strongly
satisfied
4 4
12
64
16

29. Opportunity to Utilize Skills and Abilities
4
60
20
4
12
0 10 20 30 40 50 60 70
Strongly Dissatisfied
Dissatisfied
Neutral
Satisfied
Strongly satisfied

30. Work Activities
4 4
16
60
16
0
10
20
30
40
50
60
70
Strongly
Dissatisfied
Dissatisfied Neutral Satisfied Strongly
satisfied

31. Opportunity for Career Development
0 10 20 30 40 50 60
Yes
No
44
56

32. Changes Expecting in KSCC
4
76
20
0
10
20
30
40
50
60
70
80
Changes in working
hours
Increased Salary Increased Working
Environment

33. Family Support
84
16
0
10
20
30
40
50
60
70
80
90
Yes No

34. Authority Handling Grievance
60
20 20
0
10
20
30
40
50
60
70
Management Trade Unions Grievance Committee

35. Grievance
48
24
28
0
10
20
30
40
50
60
Salary Nature of work Basic Amenties

36. Promoted
48
52
46
47
48
49
50
51
52
53
Yes No
Promoted

37. Thought of changing job
16
84
0
10
20
30
40
50
60
70
80
90
Yes No

38. Findings
&
Suggestions

39. Findings
• Majority work experience of employees in KSCC comes under 1 –
3 years category.
• While considering the satisfying factors of employees, the majority
of the employees chosen ‘all of the above’ category. ‘All of the
above’ category includes salary increase, promotion, motivational
talks, recognition.
• The majority of the employees replied that company used to
provide welfare scheme always.
• Majority of the employees are satisfied with the general working
condition.

40. • Majority of the employees are dissatisfied with the pay and
promotional potential in KSCC
• Majority of the employees are satisfied with the work relationships
in KSCC
• Majority of the employees are dissatisfied with the opportunity to
utilize skills and abilities in KSCC
• Majority employees are satisfied with the work activities of the
organisation.
• Majority of the employees are expecting changes in salary increase
in KSCC.
• Majority of the grievance are handled by the management

41. • Highest majority of the grievance are related to salary increase
• More than 50% of the employees are not promoted.
• Majority of the employees chosen that there is no opportunity
for career development in KSCC

42. Suggestions
• The management should increase salary of the employees.
• The company should take measures to promote employees, hence
they can be more motivated to their work.
• The training and development department should conduct training
programmes for different types of employees and hence opportunity
for career development problem can be solved.

43. Conclusion
• KSCC is a fully owned Government Company set up in 1969 for
the systematic development of coir industry in the state.
• Job satisfactions refer to the attitude and feelings people have about
their work.
• Employees are satisfied in KSCC but they are dissatisfied with
salary, promotion and career development opportunities. And
company’s working environment is satisfied for all employees.