This document outlines the assessment tasks for Unit 3: Introduction to Professional Practice. Students will research careers and roles in the creative media industry, create an illustrated guide and practitioner profile, and develop a five-year plan. They will also complete a process log for their music video production and an end-of-year review reflecting on their work and setting goals. The review will assess students' understanding of the industry, working practices, and professionalism over the course of the year.

1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry

2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year

3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review

4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.

5. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.

6. Illustrated Sector Guide

7. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.

8. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.

9. When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.

10. (put your industry guide here)

11. Practitioner Research

12. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.

13. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.

14. Martin Scorsese
• Born November 17th,1942, Queens, New York
• Many of his films reflect his experience as an
American growing up in new York city, he has
made highly regarded movies of great works of
literature.
• Scorsese had asthma growing up as a kid, so he
was not able to join in any physical activities,
time spent alone made him become fascinated in
movies and watched films on television.
• Originally, Scorsese wanted to become a priest.
attended a Catholic grade school and entered a
junior seminary but left after one year. He then
entered the Film School at New York University.
• After graduating, Scorsese remained at New
University as an instructor in basic film
and criticism while beginning his career as a
director. His first feature film, Who's That
at My Door, was shown in 1969. It introduced
actor, Harvey Keitel. (Keitel became a regular in
Scorsese's work)
• In the early 1970s Scorsese moved to Hollywood,
in Los Angeles, California, and met the producer
and director Roger Corman, who asked him to
direct a sequel to his Bloody Mama. Instead,
Scorsese directed Corman's Boxcar Bertha, a
gangster film similar to Bonnie and Clyde.
• In 1973, Scorsese directed Mean Streets, his
first film to be widely acknowledged as a
masterpiece. Revisiting characters
from Who's That Knocking at My Door?

15. • Mean Streets featured a style of quick
cuts that Scorsese used in later works.
It also marked the director's first
creative pairing with the great Robert
de Niro.
• Scorsese had grown up with De Niro
in the little Italy section of New York
City. Their work together evolved into
one of the most successful director and
actor partnerships in modern film.
Some of Scorsese’s greatest films:
• Goodfellas (1990)
• Taxi Driver (1976)
• Raging Bull (1980)
• Mean streets (1973)
• Casino (1995)
• Shutter island (2010)
• Quotes
• “Cinema is a matter of what's in the
frame and what's out”
• “Any film, or to me any creative
endeavour, no matter who you're
working with, is, in many cases, a
wonderful experience.”
• “Movies touch our hearts and awaken
our vision and change the way we see
things. They take us to other places, they
open doors and minds. Movies are the
memories of our lifetime, we need to keep
them alive.”

16. When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
• What insight you have taken from this that can help you in your
development?
This information can be presented with graphics, typography and a colour
scheme.

17. (put your fact file here)

18. 5 Year Plan.

19. What are you currently doing to pursue a career in your chosen field?
I am currently studying level 3 creative media at York college, I have just
started my first year and plan to stay on for my second year as the course I
am on is a two year course. I cant do much to pursue a career in my chosen
field as I'm still in college but the only thing I can do is look at different
universities and see which courses they have to offer.

20. What do you plan to do next in the pursuit of your chosen field?
I'm still 50/50 on whether id like to go to university or not but ill have to start
looking at universities that offer film courses. if they have good ratings then it
might have an impact on my decision on whether to go to university or not.
After the course I plan on looking for a university that has a course about
media or some elements of this media course that I can do at university. If I'm
not able to find a course I like at university or don't enjoy the atmosphere of
university then I plan to continue working until I can find an alternative.

21. Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.
Leeds Beckett university – Filmmaking, duration – 3 years
University of Amsterdam – Media Studies (film studies) – 12 months
Newcastle university – Film and Media – 3 years

22. What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
The type of work experience I would need to help me in my future career would be
possible working alongside an actual film director and having them teach me different
things and alongside that start to create some of my own films so that I can have a
better understanding of it. I might be able to find work experience placements on the
internet as many websites give availability for work experience and offer a range of jobs.

23. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
Some specific skills I would like to develop are filmmaking and
understanding how to create good quality films that hopefully people will
enjoy. A personal skill I would definitely like to develop is time
management as I can become distracted easily however if there is a major
project I am working on then I can get my head down and focus on that
specific task.

24. In 5 years time I will…
In 5 years time I will hopefully have finished a university course or on a
university course that will help get me to my future career of film directing.

25. Music Video Process Log

26. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.

27. End of Year Review

28. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.

29. Which productions have worked/not worked?

30. How you have managed your time?

31. What skills you have developed?

32. How you have worked with others?

33. How you organised your time, resources and equipment
throughout the year?

34. Produce an action plan for Year 2 selecting 5 key areas you wish
to focus on to develop further.
Area to work on Actions to take