JMC Nursery is a local business offering fruit trees that promotes healthy living and the environment. They currently have no marketing plan, social media presence, or sufficient sales. To address this, a strategic networking campaign is proposed that utilizes low-cost social media like Facebook and YouTube to increase brand recognition and the customer base. It also suggests partnering with local charities through donations and volunteering to network within the community and construction/landscaping fields in order to promote the business. The plan aims to benefit the nursery through increased sales while risks include time/inventory loss if contacts don't convert to customers. Immediate next steps include creating social media accounts and reaching out to organizations.

1. JMC Nursery
Strategic Networking Campaign
Alexander Vargas
St. Petersburg College
GEB 3213

2. Overview
 JMC Nursery is a local
business offering fruit
trees
 Company promotes
healthy eating and
living green
 Family owned and
locally run in Tampa
Bay

3. The Opportunity
1.The Current Situation
2.Strategic Options
3.Key Success Factors

4. The Current Situation
 No current marketing plan or marketing budget
 The company has no social media presence
 Currently experiencing low sales
 In need of increase in customer base

5. Strategic Options
 No actual cost for Facebook account
 Youtube videos can easily be shared
 Ability to work with local charities for
networking purposes

6. Key Success Factors
Social Media
 No monetary investment
required
 Time investment
required in order to be
successful
 Strategic planning to
optimize customer
outreach
Volunteer Work
Networking
 Volunteer with Habitat
for Humanity and Homes
for Heroes
 Slight monetary expense
through donation of
inventory
 Time investment
required

7. The Plan
 Increase social media
presence through Youtube
and Facebook Accounts
 Partner with local charities
 Create local awareness of
green initiatives
 Promote healthy eating
and organic fruits through
social media

8. Benefits and Risk of Plan
Benefits
 Increased brand
recognition and customer
base
 Easier search capabilities
for customers through
social media
 Ability to network with
individuals in
construction and
landscaping field
Risk
 Possible loss of time and
inventory
 Contacts made does not
guarantee new
customers

9. Possible Key Stakeholder
Environment
Community
Customer
Owner

10. What's Next?
 Create a Facebook account – TODAY
 Create a Youtube channel
 Reach out to Habitat for Humanity for sponsorship
opportunity
 Identify other networking events and attend