1) Jane McConnell is an intranet and portal strategy consultant based in France who has created several surveys and groups related to intranet management. 2) She presented at an Enterprise 2.0 conference in 2010 where she discussed how intranets have evolved from controlled "waltzes" to more fragmented initiatives, and how governance is still a challenge. 3) She argues intranets are moving from rigid rules and control to empowering more open collaboration, though full adoption of social tools is still in early stages for many organizations.

1. Jane McConnell, NetStrategy/JMC
Intranet and portal strategy consultant
Intranets Based in France
Back to the Future
Works with global organizations
- Creator of:
The Global Intranet Strategies Survey. Now in 5th year.
- NetJMC & Co, Linkedin group dedicated to Intranet Managers (450
Jane McConnell members worldwide and still growing)
- IntranetWatch, Twitter channel
International Forum on Enterprise 2.0, Milan, June 2010
Intranet
“Web 1.0 was all about connecting people.
300 organizations
It was an interactive space.
Under 1,000 to over
100,000 employees Intranet
I think Web 2.0 is, of course, a piece of jargon.
Europe, North
America, Asia Pacific Nobody even knows what it means....
Data collected Intranet
second part of 2009 It is what the Web was
supposed to be all along.
Tim Berners-Lee August 2006

2. A story with 5 dimensions
So what happened to “Tim’s Intranet”?
Dimension One
The Waltz
Intranets used to be controlled,
well-orchestrated, just like a waltz.
The dancers followed the music,
and everyone followed the maestro.

3. Serious obstacles
Getting business buy-in
and involvement
70%
Dimension Two
Harmony
A culture of too much 45%
management control
“Global Intranet
% indicates proportion of respondents who said “Serious obstacle Trends for 2010”
by JMC
that holds us back” or “manageable obstacle requiring special effort”
More serious obstacles
People working in silos 85%
Unclear navigation 60%
Intranets bring people together.
They show us the big picture.
They reflect our culture.
“Global Intranet
They make us feel at home. % indicates proportion of respondents who said “Serious obstacle Trends for 2010”
by JMC
that holds us back” or “manageable obstacle requiring special effort”

4. Dimension Three
Let’s go!
Lots of energy and good intentions!
Local initiatives everywhere.
Surfing & “sharepointing” all over town.
Getting what we need now!
Fragmentation!
Core business processes &
applications
Community spaces 70%
Team spaces 65%
Dimension Four
Control & Rules
Less than half integrated or
linked to the intranet
“Global Intranet
Trends for 2010”
% indicates “Less than half” and “none” of the services or by JMC
spaces are integrated or linked to the intranet.

5. Governing & managing, a weak area
Business managers responsible for
relevant information on the intranet
55%
We have rules here. High-level Steering Committee 35%
You gotta follow the rules.
Rules are for the benefit of everyone.
“Global Intranet
We all have to do things the same way! % indicates proportion of survey respondents who Trends for 2010”
by JMC
answered affirmatively to the points above.
Dimension Five
Free the intranet
A new way of walking...
One by one.
Running and jumping
A new way of talking...
Anywhere... anytime...
Together!

6. Wave 1 - getting more comfortable
Collaboration & communication Planned
70%
Today
And now...? Internal blogs, wikis today 45%
“Global Intranet
Trends for 2010”
by JMC
Wave 2 - still early days People to people Planned
Interacting, facilitating the unexpected 85%
70%
Using social media today 60%
45% Internal blogs, wikis today 45% 45%
40% 40%
“Optimized” or “implemented “Optimized” or “implemented
across the enterprise” Including across the enterprise” Including
“Tested” or “used “Tested” or “used
in some parts” in some parts”
Commenting 20% Commenting 20%
Personal pages Personal pages
Social networking 5% “Global Intranet
Trends for 2010” Social networking 5% “Global Intranet
Trends for 2010”
by JMC by JMC

7. Today, all 5 dimensions are necessary...
Fundamental principles
Culture & ways of doing things Trends
Freedom & common sense
Control & rules
Individual needs & desires
the front-door intranet the front-door intranet
the team-oriented intranet You need an entry page strategy:
the people-focused intranet - amount of customization
- multiple owners of content
the place-independent intranet - mandatory versus optional
- end-user control
the real-time intranet

8. the team-oriented intranet the people-focused intranet
You need a collaboration strategy: You need an unmanaged content strategy:
- inside or not, where - blend or separate areas
- self-service or sign-up - distinguish managed & unmanaged
- new silos: policy for content life cycle - ownership: group, individual
- open or closed - findability
the place-independent intranet the real-time intranet
You need a change management strategy:
You need an intranet access strategy:
- diversity of expectations: generation,
- who and what content: security culture
- legal: employee unions - tool guidelines : text messages, micro-blogging,
telephone, F2F meetings, on-the-fly meetings, wikis, blogs,
- work & life balance - balance between experimentation &
- intranet divide: have’s and have not’s agreements

9. the front-door intranet
the team-oriented intranet
Are we going back to “Tim’s Intranet”?
the people-focused intranet
the place-independent intranet
the real-time intranet
We’re on a journey...it will take time. Future Intranet
Front door
People & technology are coming together. Team-oriented
You need to push the right buttons... People-focused
Place independent
and go back to the future! Real time

10. Jane McConnell, NetStrategy/JMC
Intranet and portal strategy consultant
jane@netjmc.com www.netjmc.com
cell: +33 (0)6 1203 6634 (France)
- Join the 2010 Global Intranet Strategies Survey and receive “Global
Intranet Trends for 2011”
- Join NetJMC & Co, Linkedin group dedicated to Intranet Managers
- Follow me on Twitter (netjmc) and join IntranetWatch, Twitter group