Cloud Computing
    Javier Salcedo
   Product Director
Arsys




            250.000 + customers
            1.400.000 + services
      100+ countries (mainly ES, FR, PT)
             40.000.000€+ revenue
        5.000.000€+ R&D yearly budget
  15.000+ servers capacity in 3 Data Centers
       Cloud innovation (mainly IaaS)
IaaS offering 3.000+ servers, 1.500+ customers
1   Customer drives everything
    What is happenning?
Cloud Computing & Mobility


                                     Internet & Mobile phones
                                                                                              (2010-2015)


                                                             2000
                         PC-era

                                                                                           I’ve just bought the very new
                                                        I’ve bought a mobile phone and     iPhone 4S
                                1990
                                                        can talk everywhere!               I can access everything in
                                                        My children want to have           the world, everywhere!
                                                        Internet access, they have an      I couldn’t live without it! I love
                                                        email account in the university.   it!
IT Pre-history                                          I’m getting one in my job too!
                         I’ve bought a PC for my children                                  I’ve got 500 FB friends, 100
                         (only for homework). It has                                       Twitter followers and I’m
                         something called Wordperfect.                                     receiving 50 emails/day
                         Most people know that a PC exists                                 Angry Birds record!
    before 1990

                  Nobody knows what IT, a PC or mobile phone is
                  IT doesn’t exist for the world
Mobility is the new way of accessing the information




    Multi-location
    Multi-device
        users
Technology adoption acceleration

Time to get 1 million users         The birds story…



                      9 years


                     9 months



                      9 days    •  Waste of 75 millions people's time
                                •  200 million minutes a day
                                •  Three trillion pigs popped
Technology adoption acceleration




       1997                       2007                            2010



                                                           300.000	
  first	
  day	
  
                            200.000	
  first	
  day	
  
350.000	
  1	
  year	
                                    1.000.000	
  28	
  days	
  
                           1.000.000	
  74	
  days	
  
                                                         3.270.000	
  3	
  months	
  
My experience


ü  Just 8 years working

ü  150+ daily inputs (emails, talks, meetings, calls, SMS,
    whatsapp), 30% requiring action

ü  500+ projects in my professional life

ü  Everything changes… constantly!

None of this would have been possible 15 years ago!
So… what is happening?

ü  Technology is no longer optional; it’s rather part of our lives




ü  Users drive innovation. IT companies don’t do it anymore.

ü  Our digital life (personal & professional) is being accelerated at an unknown
    extent. We can now have much more interactions and do so many things.
2   Cloud Context
Cloud types




     Personal	
              Public	
  	
     Private	
  
      cloud	
                cloud	
           cloud	
  




Remember: end user drives everything!!!
3   Cloud Adoption
Wow!!!                           Just click-it!


                                               So Simple!




                                    Business
                                     focus




TCO
                 Agility




       End of
      problems
It’s not
that easy!!!!




                CIO
It’s not that easy…

•    1st time in history… better technology at home than at work
•    BYOD… ¿users? ¿security? ¿data?                               CIO




•    If I don’t give them tools… they will get them!




•    My data!!! How do I keep control?

                           Damn
                           cloud!
It’s not that easy…

•    Lock-in & interoperability
      –  Provider change                                                                                                    CIO

                                                                              Provider	
  
          Service	
               Automa.on	
               Time	
                               Standard	
  services	
  
                                                                          interoperability	
  
          Electricity	
  
                                         	
                  	
                   	
                       	
  
          Mobile	
  Phone	
  
                                Semi-­‐automated	
          Days	
               Yes	
                    Yes	
  
          ADSL	
  
          Cloud	
               Semi-­‐automated	
     Weeks/Months	
            No	
                     No	
  




      –  SLAs & Common Language become critical for cloud computing
         industrialization and massive adoption!!!
It’s not that easy…

                                                        CIO
•    My dear legacy…




•    Remember what we talked about life acceleration?
      –  I don’t have time
      –  It’s currently working…don’t touch it!
      –  Cloud is much better but…
It’s not that easy…


My team…                         and I!!!




                                 CIO
It’s not that easy…


•    The 1.000 ways of doing a TCO analysis
      –  Am I going to fire my employees?
      –  Am I going to provide value-added services
         to my business with the saved time?
      –  Am I going to sell my DataCenter space?
      –  Am I going to keep the same PUE?
      –  … and many others!

                                                      CIO
4   Market at a glance
Market growth
Everybody wants to play…

                                             Telcos	
                                ISVs	
  
                           Internet
                           access




                           Non-IT
                           services
                                                           Cloud       SI’s	
       Cloud	
  
                                          Businesses	
     services   VARs	
      providers	
  



                               Personal
                               cloud

                                           Internet	
                             IT	
  Giants	
  
                                          companies	
  




Only main interactions drawn
Where’s innovation



•    Enabling SaaS ecosystems

•    Interoperability & Migration from legacy systems

•    Hybrid clouds to allow progressive onboarding

•    Standard and measurable SLAs to provide confidence

•    Apps “virtualization” to access anything, anywhere
5   Closure
Summary

ü  Technology is now mainstream for everyone




ü  Consumer drives innovation




ü  Life is accelerating




ü  … but still significant issues to overcome for cloud
    mainstream adoption in the businesses space
Dreaming with 2020
¿?
     Javier Salcedo
      Product Director


     jsalcedo@arsys.es
        www.arsys.es
Javier salcedo   cloud computing - seserv se workshop june 2012

Javier salcedo cloud computing - seserv se workshop june 2012

  • 1.
    Cloud Computing Javier Salcedo Product Director
  • 2.
    Arsys 250.000 + customers 1.400.000 + services 100+ countries (mainly ES, FR, PT) 40.000.000€+ revenue 5.000.000€+ R&D yearly budget 15.000+ servers capacity in 3 Data Centers Cloud innovation (mainly IaaS) IaaS offering 3.000+ servers, 1.500+ customers
  • 3.
    1 Customer drives everything What is happenning?
  • 4.
    Cloud Computing &Mobility Internet & Mobile phones (2010-2015) 2000 PC-era I’ve just bought the very new I’ve bought a mobile phone and iPhone 4S 1990 can talk everywhere! I can access everything in My children want to have the world, everywhere! Internet access, they have an I couldn’t live without it! I love email account in the university. it! IT Pre-history I’m getting one in my job too! I’ve bought a PC for my children I’ve got 500 FB friends, 100 (only for homework). It has Twitter followers and I’m something called Wordperfect. receiving 50 emails/day Most people know that a PC exists Angry Birds record! before 1990 Nobody knows what IT, a PC or mobile phone is IT doesn’t exist for the world
  • 5.
    Mobility is thenew way of accessing the information Multi-location Multi-device users
  • 6.
    Technology adoption acceleration Timeto get 1 million users The birds story… 9 years 9 months 9 days •  Waste of 75 millions people's time •  200 million minutes a day •  Three trillion pigs popped
  • 7.
    Technology adoption acceleration 1997 2007 2010 300.000  first  day   200.000  first  day   350.000  1  year   1.000.000  28  days   1.000.000  74  days   3.270.000  3  months  
  • 8.
    My experience ü  Just8 years working ü  150+ daily inputs (emails, talks, meetings, calls, SMS, whatsapp), 30% requiring action ü  500+ projects in my professional life ü  Everything changes… constantly! None of this would have been possible 15 years ago!
  • 9.
    So… what ishappening? ü  Technology is no longer optional; it’s rather part of our lives ü  Users drive innovation. IT companies don’t do it anymore. ü  Our digital life (personal & professional) is being accelerated at an unknown extent. We can now have much more interactions and do so many things.
  • 10.
    2 Cloud Context
  • 11.
    Cloud types Personal   Public     Private   cloud   cloud   cloud   Remember: end user drives everything!!!
  • 12.
    3 Cloud Adoption
  • 13.
    Wow!!! Just click-it! So Simple! Business focus TCO Agility End of problems
  • 14.
  • 15.
    It’s not thateasy… •  1st time in history… better technology at home than at work •  BYOD… ¿users? ¿security? ¿data? CIO •  If I don’t give them tools… they will get them! •  My data!!! How do I keep control? Damn cloud!
  • 16.
    It’s not thateasy… •  Lock-in & interoperability –  Provider change CIO Provider   Service   Automa.on   Time   Standard  services   interoperability   Electricity           Mobile  Phone   Semi-­‐automated   Days   Yes   Yes   ADSL   Cloud   Semi-­‐automated   Weeks/Months   No   No   –  SLAs & Common Language become critical for cloud computing industrialization and massive adoption!!!
  • 17.
    It’s not thateasy… CIO •  My dear legacy… •  Remember what we talked about life acceleration? –  I don’t have time –  It’s currently working…don’t touch it! –  Cloud is much better but…
  • 18.
    It’s not thateasy… My team… and I!!! CIO
  • 19.
    It’s not thateasy… •  The 1.000 ways of doing a TCO analysis –  Am I going to fire my employees? –  Am I going to provide value-added services to my business with the saved time? –  Am I going to sell my DataCenter space? –  Am I going to keep the same PUE? –  … and many others! CIO
  • 20.
    4 Market at a glance
  • 21.
  • 22.
    Everybody wants toplay… Telcos   ISVs   Internet access Non-IT services Cloud SI’s   Cloud   Businesses   services VARs   providers   Personal cloud Internet   IT  Giants   companies   Only main interactions drawn
  • 23.
    Where’s innovation •  Enabling SaaS ecosystems •  Interoperability & Migration from legacy systems •  Hybrid clouds to allow progressive onboarding •  Standard and measurable SLAs to provide confidence •  Apps “virtualization” to access anything, anywhere
  • 24.
    5 Closure
  • 25.
    Summary ü  Technology isnow mainstream for everyone ü  Consumer drives innovation ü  Life is accelerating ü  … but still significant issues to overcome for cloud mainstream adoption in the businesses space
  • 26.
  • 27.
    ¿? Javier Salcedo Product Director jsalcedo@arsys.es www.arsys.es