1. CSC C3 I CONNECT. COMMUNICATE. COLLABORATE.
Enterprise 2.0:
It’s No Field of
Dreams
Mark Masterson
Innovation Lead
Resident troublemaker
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 1

2. Enterprise 2.0: It’s No Field of Dreams
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 2

3. CSC: We Are Different
A TRUE GLOBAL
2,500 world-class customers — 90 countries — 92,000 employees
DELIVERY MODEL
INDUSTRY-RELEVANT CSC Locations
BUSINESS SOLUTIONS Other Client Engagements
MISSION-CRITICAL
DELIVERY
EXCELLENCE
PLATFORM
AGNOSTIC
CLIENT INTIMACY
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 3

4. CSC C3: Connect. Communicate. Collaborate.
CSC’s Collaboration Journey
Integrate Extend Evolve
Early Intranet C3 — Social
Full Global
and Distributed CSC Wiki Collaboration
Portal
Portals Platform
This is one step of many — it’s part of the journey
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 4

5. Business Problem
Locating experts and assets
New hire onboard
Intellectual property loss through
attrition, use of consumer tools
Silo tools barrier to innovation
Thought leadership
Connect people to people, content, and communities
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 5

6. CSC C3: Connect. Communicate. Collaborate.
Business Case to Pilot to Production
Review Review Review Review Decide
Be Credible Define Goals Evaluate Pilot
5th Stage Production
Do Establish Pass Audits Recommend
Business SSO, Video
Homework Sponsorship TCO Case
Socialize — Analyze — Audits — Revise Integrate
June 2008 May 2009 Oct 2009 Today
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 6

7. CSC C3: Connect. Communicate. Collaborate.
C3: Connect. Communicate. Collaborate.
Award-winning, enterprise-class, global social
collaboration in which employees:
• Connect: Time zones and distance will no longer be barriers Internal Evangelist
of the Year Award
• Communicate: Share their work, share their thoughts November 2009
• Collaborate: Get work done with others
Community Adoption
Award Winner
October 2009
Finalist 2010
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 7

8. CSC C3: Connect. Communicate. Collaborate.
C3 Goes Viral, Global
• Adoption best practices makes C3 viral
– Pilot limited in duration, not audience
– Plan for the people
– Plan for global scale
– Build business use cases
• C3goes global
Geo Distribution
Asia Pacific
3% Latin America
Group Types Australia 1%
7%
Secret
19% Private
35% EMEA North America
Member Only 29% 40%
14%
Open India
32% 20%
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 8

9. CSC C3: Connect. Communicate. Collaborate.
C3 Provides Business Value
Collapsing time and distance barriers to leverage
global expertise
Reducing cycle time for proposal development to
increase revenue, reduce customer acquisition costs
Greater ease in locating and engaging internal experts
Improved new employee onboarding
Collaborating more broadly to drive process
efficiencies
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 9

10. CSC C3: Connect. Communicate. Collaborate.
C3 Wins Hearts and Minds
―Proud to be CSC‖
―I went from being a skeptic to a convert. It
just makes you want to get involved ...
which is the origin of a good idea!‖
―We can adopt it for useful pursuit of our
business objectives. First impression?
Excellent.‖
―C3 is excellent, it is just what we need to
start leveraging the power of the wider
organization.‖
―C3 will transform CSC because it allows us
to overcome silos by creating and working
with our own personalized CSC network‖
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 10

11. Plan For the People
Adoption Planning
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 11

12. You can’t plan to go viral. “You can’t go viral if
you don’t plan well.” Claire Flanagan
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 12

13. CSC C3: Connect. Communicate. Collaborate.
Adoption Best Practices
Don’t Do
Executives Overlook Find executives to ―walk the talk‖
Taxonomy Reflect organization chart Allow patterns to emerge
Politics/Culture Ignore Be credible. Listen, learn, adapt
Fit with Other Tools Fail to give guidance Provide ―What do I use when?‖
Deployment ―If you build it, they will come‖ Plan for adoption; locate advocates
Staffing Think this is another IT tool Staff community manager
Content Launch with a blank slate Seed use cases
Conversation Think just work, no play Provide ―watercooler‖
Speed to Users Wait to get it perfect Pilot. Deliver early, frequent releases
You can’t plan to go viral. You can’t go viral if you don’t plan well.
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 13

14. Adoption Planning
Engage Fans (Advocates)
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 14

15. Adoption Planning
Executives as Advocates
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 15

16. Adoption Planning
Seed Use Cases
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 16

17. Adoption Planning
Watercooler
―
―
People work better together when they
know each other
on a personal level.
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 17

18. Adoption Planning
Feedback and Transparency
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 18

19. CSC’s Ecosystem Journey
Other
Communities
June 2010: Jive SBS V4
May 2010: 45K registered users
February 2010: SSO/Video
September 2009: Production Contract
August: 20K registered users
May 2008: Pilot
June 2008: Business Case Begins
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 19

20. CSC C3: Connect. Communicate. Collaborate.
If You Plan Well, They Will Come!
1. Be Credible
• Do your homework
• Know the industry, your company,
your culture
• Map project to company strategy
2. Engage Sponsors
• Talk executive
• Build partnerships with stakeholders
• Locate sponsors to ―walk the talk‖
3. Move Quickly
• Speed to users (pilot, frequent releases)
4. Plan for Adoption
• Select the right tool, plan for scale and make the best first impression
• Locate advocates to go wide, global
• Think top down, bottom up, sideways
• Seed use cases; don’t forget the Watercooler
• Allow collaboration patterns to emerge; self-service
5. Be Ready to Adapt
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 20

21. Claire Flanagan
Senior Manager, KM
Director Social Collaboration Strategy
Text Cell 1A CSC Office of Innovation
LinkedIn: http://www.linkedin.com/in/cflanagan
Twitter: cflanagan
Simon Scullion
C3 Business Analyst, Collaboration Lifeguard
Collaboration Services
LinkedIn: http://es.linkedin.com/in/simonscullion
Twitter: sscullion
Mark Masterson
Innovation Lead, Resident Troublemaker
Financial Services EMEA
LinkedIn: http://www.linkedin.com/in/markmasterson
Twitter: mastermark
Photo Credits
p. 22 http://www.flickr.com/photos/yumtan/2719472932
p. 23 http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1653
p. 24 http://www.flickr.com/photos/jemimagibbons/2844127002
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 21

22. Thank You
© 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 22

23. © 2010 Computer Sciences Corporation 6/22/20105045-11_C3 Case Study 23