The document provides information about Reliance Jio, an Indian telecommunications company. It discusses the hidden symbolism in Jio's logo representing the company's past and future in oil. It also summarizes that the idea for Jio came from Mukesh Ambani's daughter who complained about poor internet at their home. The document then outlines Jio's timeline, SWOT analysis, operational planning strategy, recruitment process, promotional strategy, offers, and impact on the Indian telecom industry since its 2016 launch.

1. Jio company
profile
Presented by: managementwonders

2. The logo of Reliance Jio has a hidden symbolism in it. When
you flip the Jio logo around, it is read ’oil’. The Jio logo seems
to represent the past and future of Reliance. Oil is what had
propelled Reliance to become India’s biggest company in the
20th century.
JIO Logo

3. “The idea of Jio was first seeded by my
daughter, Isha, in 2011. She was a student at
Yale (in the US) and was home for holidays.
She wanted to submit some coursework and
she said, ’Dad, the internet in our house sucks’,”
Mukesh Ambani recalled lately in press.
Idea behind
Reliance Jio
Infocomm Limited

4. Timeline Style
Reliance Jio
Infocomm
Registered
2007
All over the country
Operations
2015
4G services were
launched
Beta launch
2015
Its services on 5th
September 2016
Commercial launch
2016
fixed line broadband
service
Gigafiber
2018

5. SWOT Analysis
Strengths
•Strongest Customer Acquisition strategy
•Strong backing by parent company
•Innovative technology
•Strong customer base
•Brand management and advertising
strategies
•Fast and wide network
•Multiple offerings under a single name
•LYF Smart phones
S
T
W
O
Threats
•Risk of loss of customers
•Loyal customer base of existing players
•Criticism and negative image
•Technology
•Mergers and collaborations of competitors
Weaknesses
•Late entry into the market
•Activation Issues
•High dependency on data
•Pricing Controversies
•Too many freebies
•The ad campaign of Reliance Jio
showing the PM was controversial
•Issues in calls
•Will not support 3G Opportunities
•Future driven technology
•Apps
•Competitive Pricing Strategies
•Expansion to other countries
•Focus on 3G customers also

6. Operational Planning Strategy
Recover your investment using the large number of users
accumulated
Step-5
Undercut the market price by giving attractive discounts
and free promotional Data
Step-1
Let everyone switch to Jio or at least buy a Jio sim to
experience data for free.
Step-2
Unleash the power of fiber optic network to give super
fast internet and make people realize that 1GB data is
not really much
Step-3
Grow your subscriber base by having good customer
care and awesome plans
Step-4

7. Recruitment Process
Written test (Aptitude): It analyses the skills in topics like
ratio, simple logics, comparisons, analogy etc.
Technical written test: It analyses the knowledge of the
candidate in fields of electronics and networking subjects.
Technical and HR interview : This being the final step is
based on national merit test. It tests the technical and
personality skills of the candidate.
The selection procedure in Reliance Jio is completed in
following three steps:

8. Session Break

9. 02
04
With every Reliance Jio sim, regardless of the package, some absolutely free
services are providing .
Jio targets customers ranging from high end to mid and low range segments
by offering all services at reasonable prices
LYF smart phones are priced between Rs. 4000 to Rs.19000 which provides
maximum off take, therefore helping JIO derive high returns
If you buy a monthly plan worth Rs. 500 or more, Company offer some more
benefits.
PS-1
PS-2
PS-3
PS-4
Promotional Strategy

10. Jio Offers
Content Here
You can simply impress
your audience and add
a unique zing and
appeal to your
Presentations.

11. Comparative Study

12. Impact of Jio Launch

13. Impact on the
Economy and
Telecom Industry
Impact factor-1
Market shares of other major players in the industry, such
as Airtel, Vodafone and Idea fell abruptly. They were forced
to re-think and reduce their tariffs. Cost of data cut down to
less than Rs. 15/GB from at least Rs. 250/GB.
Impact factor-2
Bharti Airtel, Vodafone and Idea Cellular petitioned a plea
to Telecom Regulatory Authority of India(TRAI) regarding
the tariff rates set by Jio. TRAI dismissed the motion.
Impact factor-3
Almost all smart phones now shipped are 4G - VoLTE
enabled

14. Controversy
Surrounding
Reliance Jio
PM Modi on Jio Ad Campaign

15. THANK YOU